limbic, immersive & ongoing :: storytelling that connects
DESCRIPTION
Why are do some companies able to create Impossible-to-Ignore content while their competitors - sometimes with superior products or services - are overlooked? The answer is easy: they create limbic, immersive and ongoing stories that they want to watch, not just the stories you want to tell.TRANSCRIPT
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Jon DiGregoryLet’s spend some quality time together
StorytellingThat Converts
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People don’t buy what you do; they buy why you do it.SIMON SINEK’S: Start With Why
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Cantaloupe helps our clients Be Real so that they may connect with their audience at a deeper level.
We do our best work when creating limbic stories, immersive experiences and ongoing conversations.
We do this through Story.Book.
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People have grown skeptical of marketersand hide from salespeople…
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“Storytelling reveals meaning without committing the error of defining it.” - Hannah Arendt
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Gut Feeling
Facts & Data
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GutFeeling
Facts& Data
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Trust & Believability = Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT!
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Is there a formulafor a good story?
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2 Types of Stories
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http://bit.ly/1jdTVKF http://bit.ly/1jdUILw
Who gets your permission to keep interrupting?
To work... it can’t be about you. So get over it!
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A plan for attaching immersive storytelling to your sales and marketing processes...
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Where is your audience?Identifying them by the four stages of your sales cycle
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The four Personalities of your sales cycle
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The four Personalities of your sales cycle
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FRAN: Why StoryWHY DO YOU DO WHAT YOU DO?
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The four Personalities of your sales cycle
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DAN: About Us Story
WHAT NEEDS TO BE SUPER CLEAR?
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The four Personalities of your sales cycle
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CLAIRE: Client StoryWHAT DO YOU DO BEST?
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The four Personalities of your sales cycle
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BOB: Best Practices StoryWHAT NEW THINGS ARE YOU EXCITED ABOUT?
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You say stories work… Prove it.
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Without A Story - $1.49
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With A StoryHow much is it worth now?
$??.??
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$1.49 > $197.50!
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You say ongoing conversations work… Prove it.
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✆
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✆ $
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✆ $
4 weeks
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✆ $
4 weeks
✔
18mn
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✆ $
4 weeks
✔
18mn
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✆ $
4 weeks
✔
18mn
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✆ $
4 weeks
✔ ▶ ▶ ▶ ▶
18mn
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✆ $
4 weeks
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x▶ ▶ ▶ ▶
18mn
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✆ $
4 weeks
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x▶ ▶ ▶ ▶
18mn
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✆ $
4 weeks
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4
x▶ ▶ ▶ ▶
18mn
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✆ $
4 weeks
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4
x▶ ▶ ▶ ▶
18mn
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Everyone Has A BlurrySpace
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Getting permission to interrupt!
{SALESVIDEOS
{MARKETINGVIDEOS
AUDIENCE SHIFT
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Getting permission to interrupt!
{SALESVIDEOS
{MARKETINGVIDEOS
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{THE ADS
{THE ARTICLES