l'imbuto della creatività - sketching user experiences

martedì 26 febbraio 2013

L’imbuto Della CreativitàBunker 26 ottobre 2012


http://en.wikipedia.org/wiki/Bill_Buxton






«Sketching User Experiences by Bill Buxton is a vast collection of historical lessons, examples of best practices, and real world case studies from the world of industrial/interaction/experience design. It is a testament to the power of design as a competitive strategy, a practical field guide for applying good design processes, and an argument for the power of sketching and experiencing ideas rather than simply thinking and talking about them.»

http://divergentmba.wordpress.com/2011/03/14/sketching-user-experiences-by-bill-buxton/


Disclaimer


http://vimeo.com/5189134








Production Developement Process Is Flawed


Problem Solving


Problem Setting


How To Build?


What Is The RightThing To Build?


Sketching


http://www.flickr.com/photos/drigoteixeira/6144118477/




«Buxton’s idea of “sketching” is broader than the traditional concept of a rough drawing. Rather, Buxton defines sketching along a continuum which he calls the “design funnel”, which starts with rough drawings (ideation stage) and increases in fidelity to the point of prototype (usability stage). Along that continuum Buxton illustrates many examples of “sketches”, including various types of drawings, 3D sculptures, storyboards, stop-motion animations, and video demos, among others.»

http://divergentmba.wordpress.com/2011/03/14/sketching-user-experiences-by-bill-buxton/


Sketching != Prototyping


Ideation != Usability Test


Design = Find The Best Design


Usability = Make That Design The Best


http://www.flickr.com/photos/juhansonin/8027802346/




Sketch Vs. PrototypeEvocative Vs. DidacticSuggest Vs. DescribeExplore Vs. RefineQuestion Vs. AnswerPropose Vs. TestProvoke Vs. ResolveTentative Vs. SpecificNoncommittal Vs. Depiction


Fail Often And Early


Participatory Design


!= User Testing


Designer = God


Designer = Facilitator


Designer = Coach


«Work with users and customers as coach to help them come to an appropriate design solution»


Users & Customers


Owners


The Design Studio Method


«Ideas Get Thrown Out (even Yours)»


«It's Better To Learn Something Than To Be Right»


Grazie@fargazzi
