lime microsystems award write up
TRANSCRIPT
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 2 “We Accelerate Growth”
Contents
Background and Company Performance ........................................................................ 3
Industry Challenges .............................................................................................. 3
Technology Attributes and Future Business Value ..................................................... 4
Conclusion........................................................................................................... 7
Significance of Technology Innovation .......................................................................... 8
Understanding Technology Innovation .......................................................................... 8
Key Benchmarking Criteria .................................................................................... 9
Technology Attributes ........................................................................................... 9
Future Business Value ........................................................................................... 9
The Intersection between 360-Degree Research and Best Practices Awards ..................... 10
Research Methodology ........................................................................................ 10
Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ................................................................................................................. 11
About Frost & Sullivan .............................................................................................. 12
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 3 “We Accelerate Growth”
Background and Company Performance
Industry Challenges
The potential of software defined radio (SDR) to disrupt the global wireless industry is
difficult to overstate. An SDR is a virtualised radio with operating parameters configured
purely in software running on commodity hardware. This programmability is the missing
piece in the virtualised communications network, extending software control from the
core, where it is already common practice, to the Radio Access Network (RAN).
With a programmable RAN, network resources are available to meet the needs of an
individual use case. Rather than deploy different base stations for narrowband and
broadband, or for licensed and unlicensed spectrum, the service provider can be a single
developer who simply configures the communications they need from their laptop.
SDR has long been achievable in the lab and for military applications, but only now is
becoming accessible at a price point with mass market potential. Affordable SDR allows
any device with a radio to be software-enabled, opening up the possibility of embedding
Internet of Things (IoT) gateways, or even an LTE small cell, in everyday consumer
products. Furthermore, an SDR app-store gives developers instant access to downloadable
technology stacks. This means they can turn around new applications more quickly and
future-proof the product if a new and better protocol later emerges.
However, two problems have held back this vision to date. Firstly, the RF transceiver chain
is subject to the laws of physics. RF components such as filters, tuners, switches,
amplifiers and antennas are precision devices that are optimised for specific frequencies
and tolerances. Wideband coverage has proved impractical without duplicate parallel
chains. Secondly, significant compute power is needed to perform the required calibration
that shifts from one frequency band to another while maintaining high performance.
Traditional Digital Signal Processing (DSP) techniques using general purpose processors
have been unable to deliver sufficient accuracy in real time.
So until recently, fully flexible SDR remained a high-cost, customised project rather than a
mass market proposition. But silicon vendors have made important breakthroughs in
recent years. Frost & Sullivan commends Lime Microsystems for its Field Programmable RF
transceiver (FPRF) and LimeSDR reference board. UK-based Lime has a long track record
in transceiver chip design and has taken a creative approach in order to build an
ecosystem around its technology. A successful crowd-funding campaign raised over
£500,000 and promoted the $399 LimeSDR with a $100 discount that is driving significant
developer engagement.
The company’s willingness to open source its hardware design and core software shows its
commitment to drive volume and to invite disruption into the radio access network.
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 4 “We Accelerate Growth”
Technology Attributes and Future Business Value
Industry Impact
Affordable SDR has far-reaching implications for the wireless industry, accelerating the
shift in RAN architecture from dedicated macro-cell hardware to small cells running in the
cloud (cloud-RAN). A parallel shift is set to occur in market power - from a select few
suppliers of highly sophisticated and proprietary base stations to a loose coalition of
software developers and open source enthusiasts.
Lime Microsystems is encouraging a new breed of ‘telecom enterprises’ to fill this power
vacuum. These include telecom operators, IoT service providers, and system integrators.
Even network equipment providers (NEPs) will gain in the longer term, it claims, as their
revenues will inevitably shift from hardware solutions to services with the global migration
to virtualized networks.
Telecommunications companies (telcos) are closely watching developments to see how
SDR will meet carrier-class requirements. UK mobile operator EE is running a pilot of
LimeSDR to test coverage in remote areas of Scotland. It also contributed to the crowd-
funding campaign, paying $99,000 to sponsor 100 boards it donated to universities.
Many telcos see SDR as an opportunity to lower the cost of coverage in rural areas and to
reduce their dependence on the big three NEPs, Ericsson, Nokia and Huawei. More
importantly, according to Lime Microsystems CEO Ebrahim Bushehri, they need more
developers to run applications on their networks. As telcos gradually open up their
virtualized infrastructure, they need to monetize their network-as-a-service (NaaS)
platforms. Today, they are held back by the limited number of engineers who understand
the complexities of traditional RAN equipment. SDR democratizes access and inspires
innovation for the NaaS model to succeed.
More challenging for operators, SDR could change the economics of licensed spectrum. If
reliability and coverage can be achieved through software, the value of licenses could fall.
Governments, who rely on license income, would also be concerned about such a trend.
SDR enthusiasts counter that telcos should go even further and embrace a ‘licensed
spectrum as-a-service’ business model.
If telcos are reluctant to open up to this extent, others are already looking for
alternatives. Facebook has long complained about operators’ reluctance to address ‘the
4.5 billion unconnected’ and has seized on SDR as a way to address under-served areas in
developing markets. In 2H 2016 it will release OpenCellular, a small hardware device that
can be mounted on a tree or lamppost to deliver 2G, WiFi or LTE. The open source design
will be available to suppliers, including local entrepreneurs, as SDR and SoC versions.
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 5 “We Accelerate Growth”
Product Impact
Although many SDRs are now coming to market, LimeSDR stands out for the carrier-class
performance of its full duplex RF chain. Early adopters highlight the consistency of its
transceiver across an exceptionally wide bandwidth of 100KHz to 3.8GHz with 2x2 MIMO.
It achieves this performance through the combination of Lime’s LMS7002M transceiver
chip with Altera’s Cyclone IV Field Programmable Gate Array (FPGA) for some of the
physical layer processing. Altera, acquired by Intel in 2015, has been an investor in Lime
and strategic partner since 2014 and also contributed to the LimeSDR crowd-funding
campaign.
The reference board supports 2G, CDMA, HSPA and LTE in all regional bands, as well as
WiFi, LoRa, ZigBee, and Bluetooth, among many others. It is programmed via a USB 3.0
IP connection and the host drive architecture includes the Lime Suite software, for
interoperability with other applications, and SoapySDR, an abstraction layer for
interoperability with alternative SDR hardware.
Other boards match some aspects of the LimeSDR spec, but none provide the combination
of frequency range plus open source hardware design and software. The quality is
reflected in the fact that some other SDR brands use Lime transceiver chips.
App-store functionality adds to the LimeSDR value proposition. Canonical’s Snappy Ubuntu
Core, a lightweight Linux distribution, allows developers to download technology stacks
and package their own protocols.
Overall, the LimeSDR offers developers a level of flexibility, quality, openness and
affordability not previously available in the context of the radio access network.
Scalability
Lime Microsystems’ business model for SDR relies on rapid adoption of its products. In the
coming months, it will need to collect reference customers and use cases to convince
telcos and enterprises that SDR can deliver the necessary reliability for critical
applications. At this early stage the company is focused on driving developer activity by
making products available at low cost, thereby reaching customers with the widest range
of use cases. Lime says the price will fall as more boards are sold.
Another initiative to drive scale is the certification programme. At $15,000, the
programme includes 10 LimeSDRs with cases, antennas and software, plus one-day of
training for up to 10 people at Lime’s head office in Guildford, UK.
Broader industry initiatives are also important to encourage infrastructure owners to
embrace open source and virtualised networks. In July, Lime Micro became one of five
new members of CORD (Central Office Re-architected as a Datacenter), an open source
project led by the Linux Foundation and ON.Lab to introduce cloud and virtualisation to
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 6 “We Accelerate Growth”
telco infrastructure. CORD members include some of the world’s largest telcos, including
AT&T, NTT East, and Telefonica.
Customer Acquisition
Lime Microsystems recognizes the importance of developers experimenting with SDR, at a
time when many IoT initiatives and platform owners are competing for their attention. The
campaign on Crowd Supply was an important test of developer engagement, achieving its
target of $500,000 in about three months with over 2,500 boards sold.
Lime recognised early that it needed to be proactive, rather than see the market changing
around it. Even though its traditional business is in customisable, high-end RF transceiver
designs, the company has championed the open source movement from its beginnings. As
part of this effort, the company launched MyriadRF.org in 2012, a non-profit, open source
programme “to give both hobbyists and experienced design engineers a range of low-cost
RF boards and free design files available for general use”. The aim was to create “an
Arduino for the RF sector”. Four years later, the range of projects on the MyriadRF website
include a weather satellite monitor, 2G and 4G cellular base stations, and HDTV
broadcasting.
Projects help to show telcos that SDRs are cost-effective components for small cells. Telco
interest is initially focused on solving problems, such as lowering the cost of covering rural
areas. Over time, the hope is that SDR can be a catalyst for NaaS business models. In the
past, developers struggled to strike rewarding deals with telcos for access to their APIs.
The time taken to get network certification for devices also often proved a barrier. The
flexibility of devices like LimeSDR can help both parties forge mutually-beneficial
relationships.
Technology Licensing
Lime Microsystems has a long track record as a designer of RF transceiver chips for telco
and military communications. Nonetheless it is anticipating change in the market and
opening up its board hardware design and core SDR software under Creative Commons
and Apache 2.0 licences respectively.
The price of reference boards will fall over time and the RF transceiver and baseband
processing will eventually be combined onto a single System on a Chip (SoC). At these
price points, SDR capability will be embedded in IoT products and not only at aggregation
points. The potential volume of transceiver chip sales is therefore on course to track the
exponential growth in connected devices. Growing volume across a long tail of applications
and Original Device Manufacturers (ODMs) therefore compensates for falling average
selling prices (ASPs).
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 7 “We Accelerate Growth”
Visionary Innovation
Lime Microsystems describes SDR’s impact on the wireless industry as accelerating the
architectural shift from macro- to small-cell. Smaller cells mean more efficient
management systems and lower costs as customers are served by more suppliers.
Lime sees a long tail of use cases that aggregate into a mass market. The range of
customers and end users includes applications developers and device makers, network
operators, military and emergency services, systems integrators, test and measurement
vendors, NEPs and a new breed of ‘telecom enterprises’.
Ultimately, SDRs will enable the next step in access network evolution - truly cognitive
radio under the umbrella of 5G. An edge device will assess the bandwidth, reliability and
latency requirements of an application in order to select the most appropriate protocol and
coding scheme. The selection is made in software with reference to local RF conditions in
real time and little manual oversight is required.
Conclusion
Many innovators are impatient to see the wireless industry restructure around open
resources and virtualization. The pace of change depends on the interests of many
influential players, some with more to gain than others.
Lime Microsystems anticipates that programmable RF will ‘float all boats’ and accelerate
adoption of the new business models that will be inevitable in a software-dominated
world. Frost & Sullivan commends Lime for its technology performance, key partnership
with Altera and forward-looking initiatives to accelerate transformation in the radio access
network.
Because of its strong overall performance, Lime Microsystems is recognized with Frost &
Sullivan’s 2016 Technology Innovation Award.
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 8 “We Accelerate Growth”
Significance of Technology Innovation
Ultimately, growth in any organization depends upon finding new ways to excite the
market, and upon maintaining a long-term commitment to innovation. At its core,
technology innovation or any other type of innovation can only be sustained with
leadership in three key areas: understanding demand, nurturing the brand, differentiating
from the competition. This three-fold approach to nurturing innovation is explored further
below.
Understanding Technology Innovation Technology innovation begins with a spark of creativity that is systematically pursued,
developed, and commercialized. That spark can result from a successful partnership, a
productive in-house innovation group, or the mind of a singular individual. Regardless of
the source, the success of any new technology is ultimately determined by its
innovativeness and its impact on the business as a whole.
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 9 “We Accelerate Growth”
Key Benchmarking Criteria
For the Technology Innovation Award, Frost & Sullivan analysts independently evaluated
two key factors—Technology Attributes and Future Business Value—according to the
criteria identified below.
Technology Attributes
Criterion 1: Industry Impact
Requirement: Technology enables the pursuit of groundbreaking new ideas, contributing
to the betterment of the entire industry
Criterion 2: Product Impact
Requirement: Specific technology helps enhance features and functionality of the entire
product line for the company
Criterion 3: Scalability
Requirement: Technology is scalable, enabling new generations of products over time,
with increasing levels of quality and functionality
Criterion 4: Visionary Innovation
Requirement: Specific new technology represents true innovation based on a deep
understanding of future needs and applications
Criterion 5: Application Diversity
Requirement: New technology serves multiple products, multiple applications, and
multiple user environments
Future Business Value
Criterion 1: Financial Performance
Requirement: High potential for strong financial performance in terms of revenues,
operating margins and other relevant financial metrics
Criterion 2: Customer Acquisition
Requirement: Specific technology enables acquisition of new customers, even as it
enhances value to current customers
Criterion 3: Technology Licensing
Requirement: New technology displays great potential to be licensed across many sectors
and applications, thereby driving incremental revenue streams
Criterion 4: Brand Loyalty
Requirement: New technology enhances the company’s brand, creating and/or nurturing
brand loyalty
Criterion 5: Human Capital
Requirement: Customer impact is enhanced through the leverage of specific technology,
translating into positive impact on employee morale and retention
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 10 “We Accelerate Growth”
The Intersection between 360-Degree Research and Best Practices Awards
Research Methodology
Frost & Sullivan’s 360-degree research
methodology represents the analytical
rigor of our research process. It offers a
360-degree-view of industry challenges,
trends, and issues by integrating all 7 of
Frost & Sullivan's research methodologies.
Too often, companies make important
growth decisions based on a narrow
understanding of their environment,
leading to errors of both omission and
commission. Successful growth strategies
are founded on a thorough understanding
of market, technical, economic, financial,
customer, best practices, and demographic
analyses. The integration of these research
disciplines into the 360-degree research
methodology provides an evaluation
platform for benchmarking industry players and for identifying those performing at best-
in-class levels.
360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS
Technology
Obsolescence
Disruptive
Technologies
New
Applications
CEO
Demographics
Needs
and
PerceptionsSegmentation
Buying
Behavior
Branding
and
Positioning
Competitive
Benchmarking
Emerging
Competition
Competitive
Strategy
Capital
Investments
Availability
of
Capital
Country
Risk
Economic
Trends
Crowd
Sourcing
Growth
Strategies
Career
Development
Growth
Implementation
Industry
Evolution
New Vertical
Markets
Industry
Expansion
Industry
Convergence
Emerging
Technologies
Smart Cities
Sustainability
New Business
Cultures
GeoPolitical
Stability
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 11 “We Accelerate Growth”
Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Frost & Sullivan Awards follow a 10-step process to evaluate Award candidates and assess
their fit to best practice criteria. The reputation and integrity of the Awards are based on
close adherence to this process..
STEP OBJECTIVE KEY ACTIVITIES OUTPUT
1 Monitor, target, and screen
Identify award recipient candidates from around the globe
• Conduct in-depth industry research
• Identify emerging sectors • Scan multiple geographies
Pipeline of candidates who potentially meet all best-practice criteria
2 Perform 360-degree research
Perform comprehensive, 360-degree research on all candidates in the pipeline
• Interview thought leaders and industry practitioners
• Assess candidates’ fit with best-practice criteria
• Rank all candidates
Matrix positioning all candidates’ performance relative to one another
3
Invite thought leadership in best practices
Perform in-depth examination of all candidates
• Confirm best-practice criteria • Examine eligibility of all candidates
• Identify any information gaps
Detailed profiles of all ranked candidates
4
Initiate research director review
Conduct an unbiased evaluation of all candidate profiles
• Brainstorm ranking options • Invite multiple perspectives on candidates’ performance
• Update candidate profiles
Final prioritization of all eligible candidates and companion best-practice positioning paper
5
Assemble panel of industry experts
Present findings to an expert panel of industry thought leaders
• Share findings • Strengthen cases for candidate eligibility
• Prioritize candidates
Refined list of prioritized award candidates
6
Conduct global industry review
Build consensus on award candidates’ eligibility
• Hold global team meeting to review all candidates
• Pressure-test fit with criteria • Confirm inclusion of all eligible candidates
Final list of eligible award candidates, representing success stories worldwide
7 Perform quality check
Develop official award consideration materials
• Perform final performance benchmarking activities
• Write nominations • Perform quality review
High-quality, accurate, and creative presentation of nominees’ successes
8
Reconnect with panel of industry experts
Finalize the selection of the best-practice award recipient
• Review analysis with panel • Build consensus • Select winner
Decision on which company performs best against all best-practice criteria
9 Communicate recognition
Inform award recipient of award recognition
• Present award to the CEO • Inspire the organization for continued success
• Celebrate the recipient’s performance
Announcement of award and plan for how recipient can use the award to enhance the brand
10 Take strategic action
Upon licensing, company may share award news with stakeholders and customers
• Coordinate media outreach • Design a marketing plan • Assess award’s role in future strategic planning
Widespread awareness of recipient’s award status among investors, media personnel, and employees
BEST PRACTICES RESEARCH
© Frost & Sullivan 2016 12 “We Accelerate Growth”
About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth
and achieve best in class positions in growth, innovation and leadership. The company's
Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined
research and best practice models to drive the generation, evaluation and implementation
of powerful growth strategies. Frost & Sullivan leverages over 50 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 45 offices on six continents. To join our Growth Partnership, please visit
http://www.frost.com.