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LINCOLN CITY FOOTBALL CLUBCOMMERCIAL PARTNERS

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HISTORIC IMPSLincoln City Football Club is steeped in tradition. The Club’s journey began when it was formed in 1884, initially as an amateur association. Within a couple of years of its inception, the Club had made it to the last sixteen in the FA Cup in consecutive seasons - all before turning professional in 1891.

After becoming one of the 12 founder members of the ‘new’ second division in English football, City moved to its current home in 1895 and this has been the base of The Imps ever since.

However, LNER Stadium isn’t just a venue for professional sport, it has also been used for a diverse range of events. LNER Stadium has a unique feel and is firmly ensconced within the local community as well as being within a stone’s throw of the city centre.

An average crowd of over 9,000 visited home matches throughout the 2018/19 season with over 225,000 coming through the turnstiles in total. Following a historic run of three trophies in as many years, The Imps are back in the third tier of English football with ambitions of aiming even higher.

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MEDIA REACHAs a professional sports club playing in what is regarded by many as the strongest domestic football competition in the world, we attract attention across the globe. From weekly highlights packages on Quest, to live games broadcast on Sky Sports and live audio coverage from national/regional radio stations.

TV VIEWING FIGURES

An average weekly audience of

265,000 tuning in to watch the weekly highlights show on domestic TV and a further

64,000 watching highlights on Sky Sports.

AVERAGE RADIO LISTENING FIGURES

BBC National Radio

6,120,000BBC Local Radio

220,000 TalkSport

3,250,000 4 5

1.4mLincoln City v Everton28/08/19 Carabao Cup Fixture

VIEWERS

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WEB, SOCIAL MEDIA AND E-MARKETINGAway from the more traditional platforms, our digital media presence continues to grow, with over 4,670,000-page views on the official Lincoln City Football Club website in the last 12 months and more than 650,000 users viewing the site.

More than 120,000 people regularly engage with the Club’s social media channels across Twitter, Facebook, Instagram and YouTube. In addition, the Club’s official digital channel, WeAreImps iFollow also attracts in excess of 6,000 subscribers and counts regular viewers from 55 countries across five continents.

Our weekly Mailchimp newsletter now reaches 20,000 subscribers, having grown from 2,000 to almost 20,000 within 18 months. This reach is significant and continues to grow weekly and is highlighted by an industry beating open rate.

43,880 FOLLOWERS

59,300 FOLLOWERS

34,800 FOLLOWERS

6,100 SUBSCRIBERS

MAILCHIMP MARKETING EMAILS

20,000 SUBSCRIBERS

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9,000+ 90%+AVERAGE LEAGUE

ATTENDANCE 2018/19STADIUM

OCCUPANCY

FASTEST GROWING FOOTBALL

CLUB IN THE UK

TOP

31 IN THE EFL

TOP AVERAGE

ATTENDANCE OF L2 BY

1,500

www.weareimps.comPAGE VIEWS

4.67m

65,000www.weareimps.com

SITE USERS

GROWTH IN 24 MONTHS

c.300%LNER STADIUM VOTED

BY FANS 2ND OUT OF 92 FOR BEST

ATMOSPHERE*VOTED BY FANS OF THE92.NET

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FAN ENGAGEMENTAt Lincoln City FC, fan engagement is at the forefront of everything we do. The Imps are pioneers in this sector, as the Club became Britain’s first ever community owned football club at the turn of the century. We pride ourselves on working with the community and realise the importance of this special relationship to the people of Lincoln and our supporters.

In 2018, we received the EFL Family Excellence Award with two very positive reports from external visitors who highlighted the fantastic work behind the scenes at LNER Stadium.

Last summer, we formed a brand-new Supporters’ Board to help us further boost the overall match day experience. The Supporters’ Board, made up of representatives from various supporter groups, helps us to make key decisions on topics such as season tickets, kit designs, catering, fan zone improvements and much more.

Fan surveys are created on a yearly basis to encourage supporters to give their feedback to ensure we are continually improving the match day experience across all areas.

The players and management are keen to get involved with local fans and regularly visit hospitals, schools and supporters’ homes. Our fan engagement also extends to the wider community with organised sessions across schools and care homes in Lincolnshire, led by our charity partner, Lincoln City Foundation.

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FAN ENGAGEMENT INDEX

OUT OF 92 CLUBS

EFL VALUED SUPPORTERS SURVEY

OUT OF 72 CLUBS

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PRICE £2,750 £7,500 £15,000 £30,000 POA

PRODUCT BRONZE SILVER GOLD PLATINUM PLATINUM +

Front of Shirt X X X X ✓

Exclusivity in sector X X X X ✓

Naming Rights X X X ✓ X

Perimeter Board (TV) X 1 1 X2 X3

Secondary Perimeter 1 1 1 2 2

Training Ground Perimeter 1 1 1 2 3

Programme Advertising X X 1/2 PAGE FULL PAGE FULL PAGE

Programme Partners Page ✓ ✓ ✓ ✓ ✓

Website logo with hyperlink X X ✓ ✓ ✓

Website SPOTLIGHT STORY

SPOTLIGHT STORY

SPOTLIGHT STORY AND 2 MONTH

CAROUSEL

SPOTLIGHT STORY AND 3 MONTH

CAROUSEL

SPOTLIGHT STORY AND 6 MONTH

CAROUSEL

Venue Room Hire X 1 OCCASION 2 OCCASIONS 6 OCCASIONS UNLIMITED

Match Tickets 10 20 30 40 50

Corporate Hospitality 2 PLACES 6 PLACES 20 PLACES 20 PLACES 20 PLACES

Seasonal Legends Lounge X X2 X2 X2 X2

Boardroom Hospitality X X X 2 PLACES 2 PLACES

Imps Connect Membership ✓ ✓ ✓ ✓ ✓

Use of Club Crest* ✓ ✓ ✓ ✓ ✓

Partner Plaque ✓ ✓ ✓ ✓ ✓

CRM E-Shot* 1 WITHIN CLUB 2 WITHIN CLUB 3 PER YEAR 4 PER YEAR 6 PER YEAR

Social Media* 1 2 3 6 12

Official Signed Shirt 1 NON FRAMED 2 NON FRAMED 1 FRAMED 2 FRAMED 5 FRAMED

Official Signed Ball X 1 1 2 2

Match Sponsorship X X 1 1 1

Man of the Match Sponsorship X X 1 1 1

Match Ball Sponsorship X X X X 1

Player Appearance X X 1 1 1

BOLT ON PRODUCTS

Private Box £10,000 £10,000 £10,000 £10,000 £10,000

Academy Team £1,000 £1,000 £1,000 £1,000 £1,000

Lincoln City Women - Kit Sponsorship £5,000 £5,000 £5,000 £5,000 £5,000

PARTNERSHIPSThe Club is committed to forging long lasting, mutually beneficial partnerships with the business community in Lincoln City and beyond.

Our exciting Partnership model gives you the opportunity to get involved with the Club to the level that that suits you, allowing you to shape the way that you make our creative marketing and advertising opportunities work in your best interests.

There are five bespoke levels at which you can become an official partner of the Club:

PLATINUM+

PLATINUM

GOLD

SILVER

BRONZE

For more information about what is included at each level of partnership, e-mail commercial@theredimps.com or call 01522 880011 to speak to a member of the Commercial team.

commercial@theredimps.com