lindsay a. curcio attorney at law 9508 4 th avenue brooklyn, ny 11209 (718) 836-0284 @lindsayvisa
TRANSCRIPT
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Using Social Media in Your Immigration Practice
Lindsay A. CurcioAttorney at Law9508 4th Avenue
Brooklyn, NY 11209(718) 836-0284
@lindsayvisa
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Lindsay A. Curcio 2015
TopicsSocial media uses: Advocacy, Marketing, PersonalSocial media and attorney advertisingSocial media in the law firmFacebook, Twitter, YouTube, LinkedIn, Google+,
Instagram, Pinterest, Vine, Snapchat, BloggingCreating shareable contentMetrics and strategic decisionsPrivacy, national security & trendsConsiderations regarding the communication of
client cases in the media
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Lindsay A. Curcio 2015
Social MediaFree (in most cases)InteractionCommunicationNetworkingEducationMarketingEntertainment
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Lindsay A. Curcio 2015
AdvocacyPotential wide audienceReach public figuresCreate a movementFind others with similar interest
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Lindsay A. Curcio 2015
Attorney AdvertisingState ethics rulesIdentify as advertisingIf you only have 1 account
(personal/professional), safest to consider it subject to advertising rules
Adhere to guidelines regarding attorney advertising
Bar association ethics committees may publish ethical guidelines
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Lindsay A. Curcio 2015
Social Media, Law Firm VersionName/Handle/PageWhose viewpointDedicated staff?Individual attorneys posting as part of firm or
as individuals
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Lindsay A. Curcio 2015
Social Media & The WorkplaceUse of social media by employeesNational Labor Relations BoardOffensive postsDetrimental to businessWho owns followers
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Lindsay A. Curcio 2015
LinkedInNetworkingSharing information
Question/Answer avoid creating attorney/client relationship
GroupsCareer and Job Search
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Lindsay A. Curcio 2015
FacebookBusiness and personal accountsFriends
Clients and considerationsGroups, public and privatePagesPrivacy Settings
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Lindsay A. Curcio 2015
TwitterMicroblogging140 characters#hashtagIt’s “tweet”Retweet Live tweet eventsHave a conversationTime is of the essenceDirect message
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Lindsay A. Curcio 2015
BlogsTumblrWordpressYour own websiteCraves contentDisclaimer
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Lindsay A. Curcio 2015
You Don’t Have to Be a StarYouTube
channelsInstagramVineSnapchat
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Lindsay A. Curcio 2015
Photos & moreInstagramPinterest
Google +
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Lindsay A. Curcio 2015
But Who’s Counting?Google AnalyticsBit.lyKloutTrack on your own (likes, shares, follows,
friends)Reaching more people but for what purposeDraw attention to an issueInteraction?Change plan?Determine if a paid post is worth it
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Lindsay A. Curcio 2015
PrivacyWho can see what?FollowersPublicFacebook privacy settingsFree wifi, considerationsOther security
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Lindsay A. Curcio 2015
Creating ContentGeneral information about immigration
Write an article or postQuestion/answers LinkedInBe wary of creating attorney/client relationship
Recent developments (ex. H-1B season, TPS, DACA)
Immigration ReformProposed legislationSharing/posting newsstoriesPersonal observations (and considerations)
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Lindsay A. Curcio 2015
Content & AdvocacyCreate an organizational planWhat will you communicateWhy is it importantWhat do you want to accomplishWho is your audienceTrackResults
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Lindsay A. Curcio 2015
Client Stories & Social MediaWhy share?What to shareMethodsAsk firstSimilar concerns when sharing client stories
with major media/reporters
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Lindsay A. Curcio 2015
ConcernsIdentityCase informationPhotosAge of client
Children Who has access to the postings
Internet & social media available outside the United States
Posts exist permanently, cached
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Lindsay A. Curcio 2015
PermissionDiscuss with client before postingInformed consentRelease
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Lindsay A. Curcio 2015
Broaden ReachTeam with a coalition partner (non profit
organization)HashtagsContact politicians directly via social media
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Lindsay A. Curcio 2015
Hello, NSAEverybody Googles, even the governmentAdvising clientsUSCIS and Immigration CourtPorts of entryLaptop and cellphone searches
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Lindsay A. Curcio 2015
Social Media & National Security Government requests of recordsFirst AmendmentTwitter v. DOJ & FBIForeign Internet Surveillance ActNational Security LetterEU Data Protection
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Lindsay A. Curcio 2015
On Your Permanent RecordJon Ronson, How One Stupid Tweet Blew Up
Justine Sacco’s Life, New York Times, February 12, 2015
New horror film: UnfriendedPractical matters: law school admission, bar
admission, job interviews, law practice