[line taiwan] 2016 b2b total solution
TRANSCRIPT
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2016 B2B Total Solution 2015. Nov
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11' 06/23
11' 3Q
11' 4Q
12' 1Q
12' 2Q
12' 7/26
12' 4Q
13' 1/18
13' 2Q
13' 7/21
13' 11/25
14' 1Q
14' 4/1
14' 3Q
500 Million
400 Million
300 Million
200 Million
100 Million
50 Million
LINE Global User 500 Million people Worldwide LINE friends!
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17,000,000
IN TAIWAN USERS
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88% 87% LINE
97
85
59
33
25
LINE
Facebook
Skype
We chat
WhatsApp
Source: Research by Nielsen. Jul. 2015
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,
To B To C
Online
Offline
LINE Ads LINE GIFTSHOP
-
,
-
APP ,
, ?
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APP, ,
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LINE Official Account
-
//
//
41%
34%
36%
Source: Research by Nielsen. Jul. 2015
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65
32 3
55 44 33 29 28 26 14
,
65%
v
v
v on-air
v
v
v
Source: Research by Nielsen. Jul. 2015
-
, , - , , - ,
75
63
61
34
21
LINE
//
44 44 41 40 35 33 24
17
Source: Research by Nielsen. Jul. 2015
-
- -
29
11
26
19
17
25
31
/
/
/
()
()
- 73%10
44
29
10
5
12
1-5
6-10
11-15
16-20
21
Source: Research by Nielsen. Jul. 2015
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On-air
-
104
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IKEA - 3, LINE100 - , 70%LINE - (15) 2 - CTR6~7%, 3
iFit - 37% - 217% - 57.9% - On-air, - ,
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Yahoo - LINEYahooCampaign18
- LINE30% - LINEUU43% - ()29%,81% - 57%
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3C - 30%, 80% - , LINEROI - ,
OB - LINE15%, 10% - ()30% - LINE25%
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LIVE CAST New
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Burberry
, 100,000
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Keyword Event New
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, , /
-
LINE Theme New
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LINE
-
New
-
,
-
LINE News,
LINE News
3,123,349
1,368,416
3,534,566
199,381
-
/
25 /
On-Air 1 , 1
60
LIVE cast 2016/6/30 2 4 ()
Keyword Event 1 ()
*
*
1-300,000 300,001 600,000 600,001 1,000,000 1,000,001
7 16 32 40 42
10 20 42 52 54
14 28 54 64 66 : /
-
60
61~90 6
91~150 10
151~240 20
25
()
+ : 6 1*1
LINE
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1 2 3
15 30 45
5 11 17
On-Air 1 , 1
60
LIVE cast
Keyword Event 1 () LINE
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Business Connect
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LINE Business Connect
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API, LINE
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,
-
,
-
, , targeting
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API
(+Business Connect) Business Connect Account
+ Business Connect Business Connect
+ API API
15 5
LINE
BC
+ , LINE
5 10 BC
0.05/ 0.15/ BC
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LINE ,
-
?
-
- (MustView Sticker)
- (Brand Spot)
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LINE MustView Sticker
-
X
=
X
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300, 1, TVC
NISSAN X
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, ,
NISSAN
ASUS
MITSUBISHI
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LINE Free Coins Brand Spot
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, , !
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Android LINE ->
->
->LINE@
LINE,
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80~100 /
0.3~0.37 /
10%~15%
2~5
2015.Q3
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5 100
LOLINYA
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LINE Brand Spot
LINE (Android)
15:00
()
NTD$300,000 (NTD$ 900,000)
1 LINE 60
-
,
LINE
-
,
-
LINE Sponsored Sticker
-
/
46%
42%
37%
Source: Research by Nielsen. Jul. 2015
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- - - ,
32
7 13
- - LINE Store -
62
57
26
/
LINE STORE
48
Source: Research by Nielsen. Jul. 2015
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- : 250 - : 2,500 - : +47.6%
- : +10% - : , , ,
2015
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Sound Sticker New
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8 16
90 180 90 180
220 240 270 290
320 340 370 390
380 400 430 450
+ 50
11
14
iOSAndroid
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LINE TV
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z CPM - /
-
,
-
,
LINE
-
,
Business Connect
LINE TVLINE Play