link auditing and cleanup for fun and profit by sha menz

#SMX #13A1 @ShahMenz

How to get a buzz & some bucks from your penalty recovery work

Link Auditing & Cleanup for Fun & Profit


about me

hang out in link removal trenches

penalty geek

i battle rampaging penguins

never met a natural link I didn’t love

volunteer firefighter


manipulating the link graph is like everything

else in life…


and that’s the point where you’re

expected to come in


if you’re going to do this


Clients come in all shapes and sizes


in-house managers

agency clients

google webspam team

yandex spam team

bing spam team

you

micro businesses


whichever they are, there is only one


whatever the situation…


but before work


a principle to live by


every part of the process


always protect yourself

and your clients


Insist you have full access to Google Search Console and Google Analytics


Require an assurance from the client that no active link building has occurred within last 60 days


Ensure that previous link builders have been informed and are NOT building additional links


Manage client expectations carefully


Explain that there may be situations which could result in manual action not being revoked


Expect that there will be issues to deal with in the course of the campaign


undeliverable mail


inaccurate information from the client


new link data will surface


previous vendors will hate, threaten, interfere, rip off, defraud...


webmasters will hate, threaten, report, rip off, defraud...


clients will panic, interfere, get advice, give advice, suffer personal crises, become depressed...


Under Promise! Particularly important when providing timelines to the client.


Set the pace at this stage, otherwise client expectations may become a problem.


Rush the job!


allow a minimum at least 2 weeks to go through the process of data gathering, sourcing contacts, setting up mail server, checking and preparing to start the campaign


Expect to run any campaign in less than 30 Days


If the campaign requires a significant number of manual form submissions, allow additional time


Allow shortcuts to enter into your process


Short cuts will result in reconsideration failures and additional work which will impact upon your bottom line


Allow the client to dabble in the work.


One person must be in control of the link removal campaign


Under deliver!


SEE YOU AT THE NEXT #SMX

THANK YOU!

link auditing and cleanup for fun and profit by sha menz

Marketing