link baiting
DESCRIPTION
Professional guide on link baiting for SEO expertsTRANSCRIPT
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Link Baiting
Raghavan R.P
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Agenda
• Introduction
• What is link bait?
• What does it do?
• How to link bait?
• Link bait helps SEO?
• Conclusion
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What is Link Bait?
• Links to your site, because they want to, not you asked them to.
• Creating an idea that can be used to expose your website to a large group of people.
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What does it do?
• Get people to talk about it.
• Pick up a some extra links, subscribers, customers, and the branding as a bonus prize.
• Search Engine rankings
• Traffic Boost (Short term)
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How to Link Bait?
Hook
Bait
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• News hook
• Contrary Hook
• Attack Hook
• Resource Hook
• Humor Hook
Hooks
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News Hook
• A genuine scoop
• Be first, fast
• Sit back and watch
• Links flow like water
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Contrary Hook
• Be the only one in your niche to find something to not like about a story, or like about a story/product.
• Why <insert prominent name> is WRONG about...
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Attack Hook
• Same as contrary hook
• Be rude
• Be careful• Easily may go the
wrong way
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Resource Hook
• A comprehensive list in your niche - link out, and links will come in, i promise.
• A practical/useful or even fun tool related to your niche
• A How To based on your niche
• A compilation of news stories on a theme. Sprinkle a little analysis in there, and you're good to go.
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Humor Hook
• A bizarre pic of your subject
• A funny video
• A funny article on your niche
Funny thing is, those things always get links, it's like people never seem to tire of them.
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Promote your bait
• Email some bigger bloggers • Ask them if they’d offer constructive criticism.• Don’t ask for a link - bloggers hate that. • Ask for their advice• Hoping their feedback can help you improve.
99.99% of the time, if you implement some small changes they ask for and email them back saying you’ve made them, they’ll write about it in public.
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Ideas to Link Bait
• Make a valuable resource (lists, special reports, history of, how to, etc.)
• Interview (e-mail/phone) prominent people and publish it.
• Build a useful tool
• Write an interesting article
• Run a newsworthy ‘event’ such as a contest
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• Test something new that has not been done before
• Be the first in doing something on the internet • Write something controversial • Be the first to write the latest news in your niche • Be the first to expose a scammer • Disagree with an authority • Write some funny humor
Ideas to Link Bait
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• Make an interesting picture • Be the first to research and document
something • Make a theme, plugin or piece of software • Make a tool that others can put on their
sites but that links to you • Make a joke about a known person • Make a resource that is just in time for a
major event
Ideas to Link Bait
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• Write an outrageous theory and back it up with logics
• Write useful comments on something that is happening
• Give something valuable for free • Coin a new acronym in your niche and get
people to talk about it • Become an expert in your niche and write
valuable information
Ideas to Link Bait
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Link bait help SEO?
• Increase your backlinks with ease
• Increase your traffic
• Get potential customers
• Free Branding
When your link bait goes wrong
you are gone
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