Link Buildingfor Tourism

@mark_barrera

Relationships• Build Relationships so that Links Come Easy• Develop a Master List of Contacts–Bloggers• Twitter–I prefer Twiangulate

• Online Searches–Press Contacts•Major / Local Publications

Relationships• Nurture Via:– Blog Commenting– Social Interactions– Emails– Freebies

Relationships• Go for the links– Blogroll Requests– Guest Posts– Citations as Resources for Posts– Featured On Badges

Develop Content• Produce as much content as possible by

blogging• Content is still king!– Local Events– Resource Guides– Rich Media• Videos• Photos

Develop Content• Design with StumbleUpon traffic in mind• Make it easy to share

Be Visual

Be Visual

Develop Content• Buy Domains!• Keyword rich domains are favored still–Remove spaces between keywords– Ex: sharkdivinginhawaii–Drop into bulk domain checker–http://www.domaintools.com/buy/availabili

ty-check/bulk/–Buy Domains and build content

Promote Content

• Use your social networks• Use your contact lists

Go Big• Queensland’s The Best Job in the

World campaign is a well known success story, based around recruiting applicants for a six-month assignment to become a Great Barrier Reef island caretaker and the winner wrote a weekly blog reporting on his adventures.

Communities• Join Tourism-focused Communities: – TripAdvisor–WAYN – Where are you now –Matador Travel– asmallword.net– Lonely Planet’s Thorn Tree– Tripit– Tripwolf– TravelMole

Communities• Join Associations– Remember – it is about relationships

• Sponsorships

Industry Sites

Enhance Links• Develop Links to the Pages that Link to You– Socially– Guest Posts– And Beyond

Pinterest

Pinterest