linked in event for recruitment leaders dublin
TRANSCRIPT
AGENDA
Time Session
3:30 pm Welcome & Future of LinkedInMelissa Coglianese, Sales Manager, LinkedIn
4 pm Getting Goosebumps with Recruitment MarketingDave Hazlehurst, Director & Partner, Ph. Creative
5:30 pm Assessing the ROI of LinkedInAndrew White, Media Solutions Consultant, LinkedInIan Mullen, Customer Success Manager, LinkedIn
6:30 pm Event Close & Networking Drinks Reception
Meet The Team
Melissa CoglianeseRM Manager
Stuart EndallRelationship Manager
Mark GrehanAssociate Relationship
Manager
Lizanne BarnwallSr. Relationship Manager
Mark BreenRM Manager
Hazem HassanRelationship Manager
Martha BradyRelationship Manager
Niamh TImmonsSr. Relationship Manager
Recruitment Leader’s Event
Most Popular
Earliest Adopter Most Connected
EllieDoyle
AndrewLynch
PaulKingston
Most Endorsed
Noel Cafferkey
LinkedIn and the staffing industry
Our Mission
Connect the world’s professionals to
make them more productive and
successful
Meet The Team
3B+Endorsements
24KSchools, Colleges,
Universities
Billionsof network updates
Engage your audience using content
Timing
WHICH WATCH WOULD
YOU BUY IF
BOTH WERE €6,000?
BUILD YOUR AUDIENCE
ENGAGE YOUR AUDIENCE USING
CONTENT
ENGAGING, RELEVANT
CONTENT
ENGAGING, RELEVANT
CONTENT
ENGAGING, RELEVANT
CONTENT
CONTENT SHOWCASING THE
BRAND
CONTENT SHOWCASING THE
BRAND
RECRUIT
RECRUIT
THE CUSTOMER JOURNEY HAS
CHANGED
TRADITIONAL CUSTOMER
JOURNEY
-Seeing Job ad
-Recruiter reaches out
Engaging with
recruiterRecruitment
experience
NEW CUSTOMER JOURNEY
-Seeing Job ad
-Recruiter reaches out
Engaging with
recruiterRecruitment
experienceExperience feedback
THE CONSUMER’S
BEHAVIOURS HAVE CHANGED
We take immediate action whenever we want to learn, find, do or buy something.
Our preferences are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
THE CONSUMER’S
EXPECTATIONS HAVE CHANGED
When we act on our needs in-the-moment, our expectations are high and our patience is low.
Our preferences are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
THE CONSUMER’S
EXPECTATIONS HAVE
CHANGED
Our preferences are shaped in these micro-moments.
The brands that do the best job of addressing our needs in each moment will win.
"EIGHTY PERCENT OF
SUCCESS IS SHOWING UP.“
Woody Allen
SO YOU’VE INVESTED IN MEDIA, HOW
DO YOU MEASURE SUCCESS?
Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand appeared on LI (impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs viewsJob views
Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand appeared on LI (impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs viewsJob viewsClicks
Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand appeared on LI (impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs viewsJob views
Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand appeared on LI (impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs viewsJob views
Views of Brand
Brand engagements
Soft leads
Hard leads
Conversions
Unaware of your brand
Client or candidate
Times your brand appeared on LI (impressions)
Company followers
InMails Declined
InMails Accepted
Job Applications
Placements
New clients sourced
Website traffic
Newsletter signups
CV uploads
Job applications
Contact us enquiries
Placements
New clients sourced
Social Actions Multiple page views
Time on site
Jobs viewsJob views
HOW DO WE MEASURE -
HOW DO WE MEASURE -
WEBSITE
SET UP GOALS AND ASSIGN
VALUES
MEASURE FOR YOURSELF
MEASURE FOR YOURSELF
WHAT’S MISSING?
TRACK PLACEMENTS USING CRM
TRACK PLACEMENTS USING LINKEDIN
CONTINUED SUCCESS
CONTINUED SUCCESS
Success
Placements
BrandLeads
MAKING THE CHANGE
HOW WILL WE TRACK
Tracking Leads Tracking
Placements
Tracking Clients
YOU CAN MEASURE THIS!
THIS IS ONLY THE BEGINNING…
CASE STUDIES
CRANBERRY PANDA
• 9 Consultants
• 9,112 followers
• 801% ROI
TALENT INTERNATIONAL
• 200 Consultants Globally
• 34,878 followers
• 21x ROI
0
5
10
15
20
25
2014 2015
ROI
ROI
Thank youANY QUESTIONS?