LinkedIn For ConsultantsExperts & Advisors

cc: nan palmero - https://www.flickr.com/photos/97402086@N00

45 M LinkedIn Profile ViewsPer Day

cc: amyvdh - https://www.flickr.com/photos/36387370@N00

Today's Buyer• Digital• Self - Educating• Mobile• Seeking expertise from their network

connections• Not interested in cold calls or being

"sold to"cc: phsymyst - https://www.flickr.com/photos/78624556@N08

Pre-Sale: Buyers Look on LinkedIn to validate You &

Your Companycc: cdsessums - https://www.flickr.com/photos/53313745@N00

49% of buyers research vendors via LinkedIn profile

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Buyers look at:

• Your Profile

• Your network

• Your activity and content

cc: kevin dooley - https://www.flickr.com/photos/12836528@N00

An Excellent LinkedIn Profile:

• Demonstrates Expertise• Validates the questioning• Reassures the doubting• Interests the viewer• Creates Positive Impressions• Creates Trust• Doesn't appear boastful• Compels Action

cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00

A LinkedIn Profile SHOULD NOT BE:

• A resume

• Boastful

• Out of Date

• Inaccurate

• Uninteresting

• A Missed Opportunitycc: renaissancechambara - https://www.flickr.com/photos/39435232@N00

LinkedIn Shared Connections:

• Helps consultant to be found

• Lowers the decision risk

• Reassures the buyer

cc: courosa - https://www.flickr.com/photos/51035553780@N01

The Appeal of Shared Connections:

• Lower the risk

• Reassure the buyer

cc: courosa - https://www.flickr.com/photos/51035553780@N01

44% of buyers find vendors through shared connections

cc: GroggyFroggy - https://www.flickr.com/photos/59255972@N00

LinkedIn is• not a resume• more accessible to buyers than

your website• the most logical way for today's

digital buyer to find the right consultant

cc: nan palmero - https://www.flickr.com/photos/97402086@N00

Thank YouSandra Long - Post Road Consulting