LinkedIn for Dummies

Alex Atkinson

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• Alex Atkinson – CALAD media

• Introductions: Who you are

Brief about your company

How often do you use LinkedIn?

What do you want from today?

• Agenda 09.00 – 09.30 Open Networking

09.30 – 09.45 Cover agenda/Icebreaker

09.45 – 10.15 Overview of LinkedIN

10.15 - 11.00 Getting profile to 100%

11.00 – 11.10 Tea/coffee/smoke break

11.10 - 12.00 Get profile to 100% part 2

12.00 – 12.30 Open forum Q & A

12.30 Close

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Icebreaker

You have 30 seconds to do the following:

Starting from left to right, how long has your business been trading……….

i.e left hand side shortest period to the right hand side the longest and most established.

Introductions

• Who you are

• Brief about your company

• How often do you use LinkedIn

• Post it – What ONE thing do you want covered here today

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LinkedIn – What is LinkedIn & why should I use it?

LinkedIn is THE largest professional social network with around 160 million registered users, which is growing daily with a highly targeted audience of business professionals.

If you are in the B2B sector and you do not have a powerful LinkedIn presence, you are almost DEFINITELY missing out on valuable opportunities to connect and grow YOUR business.

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LinkedIn – Getting started

Leveraging the power of LinkedIn begins with a solid professional profile & presence.

As a professional how do you stand out from the LinkedIn crowd?

How are you different to your competitors?

What is YOUR LinkedIn USP?

What will make your profile visitors want to learn more about YOU and YOUR company?

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LinkedIn

“you must first establish a solid foundation in order to begin building your influence…”

The result COULD be…. to generate introductions, referrals & valuable business opportunities.

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LinkedIn – Complete your LinkedIn profile 100%

LinkedIn suggests having a completed profile gives you a 40% greater chance for networking success. They (LinkedIn) make it easy to understand HOW to achieve that 100% completion.

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LinkedIn – Top tips to complete your profile

1. Upload a professional image

2. Create a compelling headline

3. List your current position & at least 2 past positions

4. Complete the “summary” section of your profile

5. Complete the “specialities” section of your profile

6. Give recommendations FIRST – you need at least 3 recommendations to label your profile COMPLETE

7. Complete the Interests & Groups/Associations section

8. Edit your Public LinkedIn URL, this will help you get found on the major search engines i.e Google

9. Customise your website listings – up to 3 can be listed

10. Include links to Twitter/Facebook /your Blog

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LinkedIn – Applications & more

1. Slideshare – video/presentations displayed

2. Reading list by Amazon

3. Travel & events – showcase your schedule/activity

4. Wordpress or Blog link – pull your blog posts here

5. Polls – Conduct your own market research

“ LinkedIn helps you find valuable people & informs you of the MUTUAL connections you have with them”

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LinkedIn – What else can you do to improve your presence?

• Great resources on the site: http://learn.linkedin.com/

• Update your skills & expertise (currently in beta stage)

• Upgrade your basic account to a paid account

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Questions

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Answers

LinkedIn for

professionals

Alex Atkinson

Thank you for your time & input