LinkedIn From The Staffing Perspective A Brief Overview & Tips & Tricks

Linked-In From The Staffing Perspective A Brief Overview & Tips & TricksBy Mike Rasmussen1Future Presentations Will Cover In More DepthBYU Management Society Will Continue with both Classroom Style How-to Sessions and Webinar Style How-To Sessions with the following topics -Linked-In & Social Media For Job SeekersLinked-In & Social Media For the Established ProfessionalLinked-In & Social Media For Entrepreneurs2What We Will Cover Today:This will be a high level overview of Linked-In Just the basics of how to get started.We will discuss how to get maximum value.Purpose of Linked-In Groups.How do Recruiters Use ItHow should Professionals Use It

3Just The Linked-In FactsNow 100 Million Professionals Have some kind of profile.As of May 21 there were 927,999 Groups2,169,124 Company Page ResultsAlmost 300,000+ Staffing ProfessionalsLinked-In is in over 200 countries.Linked-In has representation from Executives of ALL Fortune 500 Giants69 of the Fortune 100 used LinkedIns Recruiting Solutions in 2010LI IPO on 5/20/2011 ended the day at $94.25 highest single IPO since Google.

4Why The Growth?The Recession Grew The InterestRecruiters Began To Use It More Often for Their Searches for Star Talent.The Site Automated the Networking ProcessIt Enabled Individuals A Career Branding Strategy5How Do Recruiters Use Linked-InBrowse by keyword to find a potential candidateUse Profiles to check references Join Groups to find talented individualsSend Messages to individuals that match their keywords or Needs.Networking OptionsGather Intelligence about a field or Prospect or Target Company6Why Should You Be On Linked-In Today?Use it as a total networking strategy throughout your career.Have a plan for your career incorporate goals to enable you to use the largest social network for Professional NetworkingLinked-In will become more important as time goes on.With 90,000,000 professionals on Linked-In, it is vitally important for business today.Companies will be using it as a means for total talent management strategies for years to come.It is to be described as a Game Changer.7Linked-In Profile Your Self BrandA Linked-In Profile Allows you a Personal Branding StrategyWhat Follows Are Some Basic Components Of A Good Linked-In Profile8Basic Components Of A Linked-In ProfileName & PictureCurrent Job Title OR Professional Occupation HeadlineSummary SectionTwitter LinkList of Current Employers/Job TitlesApplications Which Can Show: What Books Youve Read, What Trips You Have Taken, Presentations You Have Prepared, Connect to Your Personal Blog And MUCH MoreRecommendations From Past Colleagues/Bosses/ClientsGroups You Are A Part OfEducational BackgroundLists of Hobbies/Awards/InterestsA Link To Personal Websites as well as a customizable Link that Can Act as your own Personal Info SiteThere is also a printable PDF Icon that can be used for informational purposes.You Dont Need Everything, But having more parts makes you more compelling. Linked-In Will have a Blue Bar suggesting different areas to add to complete your profile. Use this for suggestions to get to 100%.

9Linked-In Best Practices For Profiles Have a Professional Business Photograph with A White Background in Business Professional AttireGet at least 2 Recommendations for Each Job You have worked in.On Linked-In Recruiters Run Searches By Key Word, Do a Search on Indeed.com or SimplyHired.com to find Job Descriptions for your current field to find Key Words that will assist with your Linked-In Search Engine Optimization Strategy This helps you to be Found. Have Key Words spread out through Linked-In ProfileInclude Presentations, A Copy of Your Resume, Books You Have Read, etc. All of this can be done by using the applications Link under your Edit Link.On Linked-In Status Updates, you can include an update and create a YouTube Video Link for further self-branding, for example perhaps a one minute summary on video with you selling yourself from YouTube to show why you are the best person for the job, best product offering, etc.A Link to your Industry Blog can be a great way for self branding.Include your Linked-In Public Profile Link on Business Cards, Resume, Personal Website, Company Page, etc.Your Brand Awareness is all about having up-to-date and compelling information.Include Email in Your Summary And in Your Headline so people can contact you. An email that you are comfortable using is best and enables contact. You can create a special email just for Linked-In, or use your common personal email address.10Example of Linked-In Profile:

11Example of Linked-In Profile

12Example of Linked-In Profile

13Example of Linked-In Profile

14Example of Linked-In Profile

15Example of Linked-In Profile

16Example Of Linked-In Profile

17Example of Linked-In Profile

18Linked-In GroupsA Key part of success in using Linked-In Is Joining GroupsYou can:Send Messages to Networking Contacts That Share Your InterestsParticipate In Discussion ForumsSee Jobs PostedSee News, Events, etc.Possibly Promote Your Business/Job SearchGet A Group Logo On Your ProfileYou can join up to 50 Groups.19Linked-In Groups To Join:For LDS Professionals: LDS Professionals, BYU Management Society, Bay Area LDS Professionals, Local Bay Area Management Society Groups: BYU Management Society Silicon Valley Chapter, Monterey Chapter, San Francisco Chapter, East Bay ChapterFor Job Seekers These Are Good To Join Linked HR, JOBS, or put down your Industry/Profession and Join the Largest Group, You can also join Regionally Based Groups Connect SV, Linked Bay Area, etc.There are groups for just about anything.20Groups to Expand Your Network QuicklyToplinkedLIONS or Linked In Open Networkers

21CompaniesYou can Search For Companies, and Follow Companies on Linked-In, some companies may have some detailed information as well as a jobs Link. You can see who works at the company and who you might network with.

22JobsLinked-In has beefed up its Job information offerings, as well as an ability to apply to Jobs on Linked-In itself. Select Jobs to search for Jobs in your field as well as who is sponsoring the job.You can run a search for Recruiters and Staffing Professionals by Looking at the Advanced Feature on Linked-In, and entering company and job title.In Groups, you can search for those who share your interests and increase your chances of making a connection.23In-Mail and MessagesIn-Mail and Messages - you can send free messages for groups, or pay a subscription for In-Mails, a messaging service.By Joining Groups you can contact individuals with like interests increasing chances of a response.

24Navigation On Linked-InUse Search Box next to Magnifying Glass to Search for specific types of Information.Use Drop Down Box to specify which type of information you want to search for25Navigation On Linked-In

26Managing ConnectionsUse Add Connections LinkCan Upload from Email Address BookInvite as many as possible to grow your network and to keep track of individuals as they grow in their careers.27Questions & AnswersYou can answer questions to gain expertise stars which add credibility to your profile, as well as participate in or gain access to information sharing.28For More Information On How To Use Linked-In:Go to this Link:http://learn.linkedin.com/

This link will enable you to browse a tutorial about how best to use the site.

29Q&AWe will now have about 20 minutes for questions.30