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Social, Professional Networking that works for YOU!
Introductions
• Participants– Name– Occupation– What you’re here to learn?
Cassie Olson-Founder of Career Confidence• Career Coach & Professional Résumé Writer
Julie Peters-Career Development Specialist & Certified• Professional Recruiter
What is Linked-In?Rolodex plus a Resume on steroids
• Rolodex – tells us who we know & who your contacts may know
• Resume - tells people what you’ve done, how you did it, & how well you did it.
• Recommendations – tells people how others perceived your work
Why Linked-In?#1-Over 300 Million users
#2-75 of the Fortune 100 companies use LinkedIn to hire their employees.
#3-LinkedIn provides a stage to:• Market yourself• Build professional relationships• Display your expertise
Let’s Create Your Profile
• Go to www.linkedin.com & click Join Today• We will go through a series of prompts
together…
Personalized & Professional URL
• First Name Last Name – ex. JohnSmith
• First Name. Last Name – ex. John.Smith
• First Name. Last Name . Industry– Ex. John.Smith.IT
LinkedIn Role Models
• Search role models’ profiles for ideas for your profile such as:– Strong headlines – Summary statements– Employers to research – LinkedIn Groups to join– Connections and other role models– Be careful not to plagiarize
LinkedIn-Headline• The most valuable pieces of real estate• 120 characters • A few excellent examples of headline creativity:
– PMP-certified project manager – Known for successfully leading multi-million dollar projects in developing countries.
– Customer-focused pro who can program every robot in your manufacturing facility. Specializing in ABB, FANUC, and Kawasaki robots.
– Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery.
– Copywriter who knows how to craft web content that goes viral. Oh, and you’ll never beat me at Scrabble.
LinkedIn-Summary
• 2nd most valuable piece of real estate• Be Engaging and Original• You have 2,000 characters available:– Tell Your Story– Captivating Hook– Humor is GOOD!
LinkedIn-Experience
• Work History• Accomplishments• Keywords
• http://www.onetonline.org/
LinkedIn- Education
• Coursework• G.P.A.• Activities• Organizations• Projects
LinkedIn- Interests/Volunteer
• Volunteer experience on LinkedIn:• 42% of hiring managers value it as much as
formal job experience.
LinkedIn-Skills/Endorsements
• You can add up to 50 skills to your profile • Endorsements should echo the skills that you
add to your profile.
LinkedIn-Additional Sections
• Honors & Awards• Language• Test Scores• Patents• Projects• Publications• Certifications• Personal Details• Posts
LinkedIn Cover/Banner Image
• Dimensions (1200 x 425)• LinkedIn Offers 25 Stock Options
Top 10 Tips to Land Your Next Great Opportunity
#1-A professional photo• 14x more views than no photo
Top 10 Tips to Land Your Next Great Opportunity
• #2-Include Rich Media– Projects– PowerPoints
Top 10 Tips to Land Your Next Great Opportunity
#3-Keyword-Rich Summary• Include Key words on profile – same as on
resumeMake sure to include:
• Words that pertain to what you are an expert at• Words that pertain to the position you are looking for• What words are current to your occupation/field• Common words of interest to possible employers or HR
managers• Read the job description
Keywords
Top 10 Tips to Land Your Next Great Opportunity
#4-Participate• Find questions, discussions and links you can
get involved with• Locate Discussions link• Locate Answers tab
• Why Participate?– Establish Expertise/Knowledge/Experience
Top 10 Tips to Land Your Next Great Opportunity
#5-Get More Connections– LinkedIn without connections is pointless–Generate relevant and quality contacts by
reaching out to:1. Email contacts
Then…2. Personalize the message
LinkedIn First ImpressionsRecruiter Corporate is different from all other LinkedInHow does your profile look to a recruiter? Here is a Snapshot Profile from Recruiter Corporate:
It’s not your fault for not knowing this information – a single Recruiter account costs over $8,000 per year!
Top 10 Tips to Land Your Next Great Opportunity
#6-Give & Ask for Recommendations - Pay it Forward
Give recommendations to people you’d like a recommendation from
Tell them which position to apply the recommendation to
It’s ok to ask them to revise, edit or delete a recommendation – remember whole world sees this!
Top 10 Tips to Land Your Next Great Opportunity
#7-Display your expertise–Post relevant documents you’ve produced
or have been recognized for –Keep up with current trends/news post to
key groups/people–Answer questions, participate in discussions
Top 10 Tips to Land Your Next Great Opportunity
#8-Status Updates
-Update your status at least 1x a week
Top 10 Tips to Land Your Next Great Opportunity
#9- Join Groups & Answer Questions -You are 5x more likely to be viewed if you participate in a group.
• Find groups that represent your industry or field of work.• Benefits of joining a group– You are able to connect with Linked members you
may not know in-person.
“Hi, (first name here,) I noticed we are both in the (name of group). I am a (name of industry) enthusiast and I would love to be able to connect with you.”
Top 10 Tips to Land Your Next Great Opportunity
#10-Master the Company/Job search:– Use the advanced search feature– Shows: location, post date, and who posted it– Use this information to your advantage– Best to be introduced– Postings on LinkedIn• Employers expecting invitations/requests, don’t be
afraid to be introduced
– Jobs are also posted in Groups
LinkedIn Privacy/Settings
• Turn on/off your activity broadcasts• Select what others see when you’ve viewed
their profile• Who can see your connections• Change your profile photo & visibility• Manage your public profile• Communications: Frequency of emails, etc.
LinkedIn Homework
• Create a status update• Join at least 3 groups• Make 10 Connections• Search Job Postings:– Determine keywords based on job postings & role
model profiles. • Ask at least 2 people to write a professional
recommendation about you