For

Business

Susan Kates - MBA

LinkedIn for Business

Agenda

1. Why LinkedIn

2. Your LinkedIn Profile

3. Building your LinkedIn Network

4. Using LinkedIn for Finding and

Attracting Customers

Why LinkedIn?

LinkedIn hits

7 M from Canada,

74 M from US,

11M in UK,

11 M in Brazil,

18 M in India

Approximately 2 members/second join

86,400 seconds/day = 172,800 registrations per day

Why LinkedIn?

It’s not about what you know but who you now.

Why LinkedIn?

THE business networking site

Why LinkedIn?

LinkedIn Profile

LinkedIn Profile

• Put more emphasis on your profile photo.

• Work on your headline--it's more important than ever!

• The summary section is much more prominent.

• http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/

Building your Network

Grow your network: Connect

Finding & AttractingCustomers

Finding & Attracting Customers

The 7 Phases of a LinkedIn Master Strategic Plan:

1. Assessment – Assess your strengths, weaknesses & needed assets for success

2. Strategic Plan – Outline a Strategy, confirm your call to action, voice, appropriate automation, scalability opportunities, etc…

3. Product & Marketing Path Development – Identify what works for your target market

4. Lay the appropriate foundation – it’s not enough to simply put up your name and call it a day!

5. Get Found – Apply strategies and tactics to attracting your market to you internally on the site

6. Build a community – Groups can help you to build highly targeted or massive sized pools of targeted key constituents, prospects, clients, etc…7. Promotion, Campaigns, Word of Mouth – Attract your market into your

Social Circle of Influence

Finding & AttractingCustomers

• Create a social media policy

• Profile guidelines

• Build authority and generate

leads

• Use LinkedIn to profile your business

• Actively identify potential leads using the advanced search function

• Content plan

Finding & AttractingCustomers

Join Groups

Finding & AttractingCustomers

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