The Top 10 reasons to be on Linkedin

RICK TRUSOCTOBER 25TH, 2016

#1 – Linkedin is "the" Social Media Platform for professionals

Professionals use Linkedin to build and manage their identities and personal brands.

Professionals create & build their personal networks on Linkedin.

Source: Stonham, Mark. "Are You Clear about What the LinkedIn Value Proposition Means for You?" Linkedin. Pulse, 7 May 2014. Web. 25 Oct. 2016.

#2 Who is using the platform

Worldwide450 million users

Canada

#2 most used site in Canada behind Facebook

Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.

#3 Check out LinkedIns' Demographics

Canada46% earning $100k-$250k36% parents with children48% holding a postgraduate degreeAge groups

This network is popular with middle-aged Canadians (GenX, 45-54 years of Age)

Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.

#4 Why organizations use LinkedIn?

- Search Engine Reputation Management (SERM)- Increase your brand's visibility- Lead generation- Decision maker lead tracking- Targeted ads- Recruit new talent- Listing products and services

Pollitt, Chad. "7 Reasons Businesses Should Use LinkedIn for Social Media Marketing." 7 Reasons Businesses Should Use LinkedIn for Social Media Marketing. Kuno Creative, 6 May 2011. Web. 25 Oct. 2016.

#5 – There are optimal times to post

The peak times to post are:Tuesday, Wednesday and Thursday from 7:30 am to 8:30 am, And noon – 5pm to 6pTuesdays 10 am to 11 am

Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]." The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]. Hubspot, 6 Jan. 2016. Web. 25 Oct. 2016.

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#6 Why is it worth using?

For the analytics and metrics.FOR COMPANIES

Post PerformancePage ReachEngagement RateFollower DemographicsHow you compare

FOR INDIVIDUALS

Who has viewed your profileWho views your updatesNetwork growthLong-form publicationsFollower segmentation

Gonzalo, Frederic. "10 LinkedIn Metrics That Matter." Frederic Gonzalo. Frederic Gonzalo, 24 Sept. 2014. Web. 25 Oct. 2016.

#7 Analytics Tools

• Company Buffer ($99-$399 monthly) Sprout Social  ($59 - $300 monthly) Shoutlet (paid) 

IndividualBuffer (free - $10/month)Sprout Social ($59-$99 monthly)

#8 B2B Vs. B2C

B2B LinkedIn is focused on business

to busienss A professional network for

businesses and business professionals

Brand management for businesses

B2C There are few consumers on

LinkedIn  There is no consumer advertising

#9 - Testimonials

The Coca-Cola Company is one of the companies who has benefitted from using Linkedin.  One of the benefits of the platform is for referrals and testimonials to be included by verified members.

The CocaCola Company

#10 – the low costs

Business Plan

The low cost is only $59.99 / monthThe amount of time required is a couple house a week so there are costs involving timeThe benefits outweigh the costs by far

Getting started

So now that you know it's a good reason to be on the LinkedIn Platform