linked in training
TRANSCRIPT
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Let’s Get LinkedIn
Sandy BlanqueraSocial Boomerang
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Why Linkedin?
Linkedin has over 34 million members in more than 200 countries
50% are US accounts 40% of people use Linkedin from work A new person joins every second Your business network = your business asset Executives from every Fortune 500 company
are on Linked-in ~ Linkedin.com 1/09
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How should I use Linkedin?
Manage public information about you Grow your network Find clients, service providers, & subject
experts Create and collaborate on projects, gather
data, share files and solve problems Business opportunities and partnerships Learn thru discussions Post job listings ~ Adapted from Linkedin.com 1/09
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How is Linkedin effective in business?
Recruiting Finding a job Referrals Building your brand Making a sale Building your network Soft marketing Staying informed
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You should know…
Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn, but only if you complete it.
This may be a first impression of you. Your competitors are using LinkedIn.
Jobs Sales Relationships Business owner
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LinkedIn – 3 Steps for Success
1. Create Profile
2. Build Network
3. Engage - groups, Q&A, one-on-one, status
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Create Profile
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Snapshot
The snapshot is what people see when they search on you.
Name – use a title in your name Title – expand on the title Photo – professional and approachable Updates – change regularly
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Linkedin - Profile
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Extended Snapshot
List companies you have worked at. Include any community work if a leader. Order your current work Include websites like twitter, blog, etc. Make a pretty profile url
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Linkedin – Add links & contact settings
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Profile Summary
First sentence about the work you do. Few sentences about your company and
what it does Segment rest of summary by topics –
functional skills, community work, etc.
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Linkedin – Profile Summary
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Specialties
Use keywords to enable people to find you in searches.
Put as many as you can. Be pithy.
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Linkedin – Specialties
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Linkedin - Job History & Description
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Linkedin – Include Boards/Volunteer Work
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Linkedin – Get recommendations
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Linkedin – Give recommendations
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Build Network
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Linkedin – Get connected
Get connected Search for people by name, company, college,
organization, key words Linkedin will also suggest connections Upload contacts from Outlook Search the people connected to one of your
connections Search people in groups
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Linkedin – Get Connected
Search on key words Save searches Reuse
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Use applications
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Create Events
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Linkedin - Engage
Ask questions Answer questions Ask for advice Engage in existing dialogue On the Home page, check out people’s updates Act on what you see Comment, email, call Make conversations smoother by researching Join groups
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Engage
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Join Groups
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Linkedin – Ask questions
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Home Page
Comment on people’s status Read their blog post and comment Send a message in LinkedIn Invite to join similar groups Comment on other apps, like book ap.
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Questions?