Linked Production: Two One- minute cinema adverts that raises awareness of the dangers of

misrepresentation that reflects a different approach by showing this group in a new more positive light

By Suhur HersiYasmin Nti

Natasha Nti

Significance?

WHO CARES!?!

Black youths are ‘thugs’ ‘murderers’ and ‘out of control’

Representation’s fuelled by Our mission!: ……

To change the view on black youths.

From this…. To This….

Overview of our idea…

Using irony to deliberately switch the audience’s perceptions.

Make the subordinate representations of black youths as dominant; within our production.

Detailed outline of Media Language

High key lighting Mise-en-scene: Setting- City, Clothing- Smart and suited. Editing: Parallel shots- Satirical effect Diagetic sound- Changes perception Cinematography- Framing and Tracking shots

Institutional/ Research Background

Production: Non- Hollywood Promotion- Posters & Double Page

spread. Distribution: Channel 4, Mainstream Regulation: OFCOM Scheduling: prime-time Broadcasting: commercial television

Representations…

Challenge Stereotype Reflects the Zeitgeist Comparison to other ethnicities Switch dominant stereotype to

subordinate

Audience…

Target Audience: Age: 30+ , Social Background: A, B and E class. Reception: Shocked and bemused Theories: Hypodermic needle

Psychographics

Survival- Resigned – A and B class Escape and struggler- E class audience

Examples… Chipmunk ft Talay Riley- Look For Me

Action planning Our Chosen actions are...

What are the things we need to do to make this happen?

When will it be done? Now Soon Later?

Who is going to be responsible to make sure this happens?

Action 1: Decide on the exact location

Visit different locations such as London (central), or check the internet

Now Suhur

Action 2: Find the cast of our adverts

Auditioning potential casts

Soon Natasha

Action 3: Contacting expert advice e.g. Mr Bush

Go to his office

Now Yasmin

Action 4:

Action 5:

Action 6: