101Presented by Chaim Shapiro,

M.Ed

The Evolution of LinkedIn How to be FoundCreate Winning ProfilesIdentify & Engage the Right People Taking it to the Next LevelInsider Tricks & Tips

Chaim Shapiro, M.Ed LinkedIn and Social Media

Consultant

chaimshapiro@gmail.com 516-242-0639

LinkedIn 101

I. From why to how: The evolution of LinkedIn as a networking toolA. No longer a question of why or if, but howB. Build it and they will come? Not anymore!C. There is NO “LinkedIn Fairy”

II. Search- so ye shall be found:A. Google me this; Google me thatB. I’m on Google, you’re on Google, shouldn’t your students be on Google too?C. Control your Google! Send the messages YOU want to send.

III. I’m sold. Now what?A. Create an accountB. Produce a professional and meaningful Profile

i. A Vanity URL is anything BUT vainii. Headline: read All about MEiii. Summary with REAL detailsiv. I’ve got Skills!v. What else can you bring to the party?

C. Make sure they find YOU!i. Public Profile settingsii. Tricks to see if your Profile is getting noticed

IV. I’m here. I’m visible…now what?A. Three degrees…but you are NOT Kevin BaconB. Find people that matter

i. Go Ramblers! Alumni searchesii. General searches

V. Gotcha! Finally! Now what do I do?A. Connection requests that workB. Yes, YOU can! Advanced search of contact’s connectionsC. Engage-It’s not just for Trekkie’s anymore

i. Status Updates: It’s NOT what you had for lunchii. Groups: Birds of a feather flock togetheriii. Identify on LinkedIn-Engage on Twitteriv. A moment of silence for LinkedIn Answers

VI. Quick insider tricksA. Job Search feature-It’s ALL about who you knowB. Skills? What skills? Understanding company dataC. Monetize Endorsements.D. To pay or not to pay?