linkedin and the internship experience iacbe 2014 annual conference and assembly meeting san diego,...
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LinkedIn and the Internship ExperienceIACBE 2014 Annual Conference and Assembly Meeting
San Diego, California | April 8-11, 2014
Janet Staker Woerner | Herzing University
Discussion
• What is LinkedIn?
• Why is LinkedIn important?
• How can LinkedIn be used in higher education?
• Who should use LinkedIn?
• Where should LinkedIn be used?
New Models – New Rules
Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.
What it does
Build a Professional Online Presence: Profile
Add Connections with “Warm” Contacts and Alumni
Research Companies & Industries: Company Pages
Help Undecided Students Explore Opportunities
Find Relevant Jobs and Internships: Student Jobs Portal
©2013 LinkedIn Corporation
Who uses LinkedIn
• 225M+ professionals
• 64% are outside the U.S.
• 30M+ students and recent grads
• 2.9M- companies
• 150+ industries
• Executives from every Fortune 500 company
©2013 LinkedIn Corporation
Unique Experiences+ Unique Relationships+ the Tool (LinkedIn) = POWERBreitbarth, W. (2013). The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. Greenleaf Book Group.
• What are your goals?• Research the environment• What adjectives describe you?• Assess the now - SWOT• Create the game plan• Manage your brand http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
Social Media SkillsEvery professional needs to know
Originator
Builder of channels
RecieverConstructor
Crtitical thinker
Consultant
Individuals
Source: Roland Delser and Sylvain Newton
LinkedInand Internships
How can it be used?
• Required component of the Internship experience
• Students given basic elements of building a LinkedIn account
• Student reviewed and local business people reviewed
• Encouraged to build network for employment in field
Checklist
• Name• Headline• Custom URL• Summary• Experiences• Skills and Expertise• Education• Recommendations• Interests• Groups and Associations• Honors and Awards• Personal Information• CHECK YOUR SETTINGS
Professional photo of student alone
Headline with area of study and/or career ambitions
Keyword-rich summary that includes type of positions student
is seeking
Inclusion of volunteer activities, internships and extra
curricular activities
Recommendations from professors, advisors, internships
Key elements
©2013 LinkedIn Corporation
Benefits for Learners• Increases Learner Engagement
• Increase Collaboration
• Builds networking process
• Reinforces professionalism
• Hones concise and succinct writing skills
• Supports risk taking
• Time Management Skills
• Increase geographic connections (global)
• Cutting edge technology - The Digital Firm
• FUN – It’s what learners do!
©2013 LinkedIn Corporation
Challenges
• Understanding of digital presence• Importance of networking• Faculty resistance• Additional time for preparation• Life long skill
Going forward
• Embed in business courses early
• Across the curriculum
• Digital literacy
References• Astin, A. (1984). Student involvement: a developmental theory for higher education.
Journal of College Student Personnel, 25(4), 297–308.
• Brogan, Chris http://www.chrisbrogan.com/
• Breitbarth, W.C. http://powerformula.net
• Chickering, A. W., & Associates. (1981). The modern
American college. San Francisco: Jossey-Bass.
• Delser, R , and Newton, S.,(2013) McKinsey Quarterly Six social – media skills every leader needs
• Howe, N. & Strauss W. (2000). Millennials rising: The next great generation. NewYork, NY: Vintage Press.
• http://university.linkedin.com/
Image Credits
images.wisegeek.com/grey-laptop.jpg
pom8.com/public/image/linkedin.jpg
tabtimes.com/sites/default/files/LinkedIn%20Promo.jpg
imtdubai.ac.ae/images/contentimg_AccreditationIACBE.jpg
insidefacebook.com/wp-content/uploads2013/08/shutter
stock_130097864.jpg
cockpit4me.de/images/pictures/w7dd9110d2a1b001f4470dae3c71827f/
fotolia_54426049_l.jpg
Contact Information
@janetfuture
linkedin.com/in/janetstakerwoerner
Design by: Cheyenne Oksuita