LinkedIn and Twitter for Your Legal Career

Why?Companies/employers are on it

New opportunities and connections

Keep track of existing connections

Technology isn’t going anywhere anytime soon

Controlling your online presence

What’s the harm?

What’s the Difference?

LinkedInProfessional

FacebookPersonal

TwitterHybrid

LinkedIn1. Complete Your Profile

2. A Profile Photo

3. Update Headline

4. Summary

5. Rearrange Your Profile

6. Engage with People and Participate in Discussion Groups

7. Log in regularly

Complete Your Profile

1. Industry and Location2. Current Position with

description3. Two past positions

(including volunteer experiences)

4. Education History5. Minimum of 3 skills6. A profile photo

Profile Photo

Update HeadlineYou can use your headline as a chance to explain your work experience and what you employment you are seeking. For example:

Profile Summary What you do and why you do it in your own words

Snapshot of your professional journey and aspirations

Profile = resume; summary = cover letter

Write in first person, always

Conversational tone

“Call to action” or at least an invitation to contact the user

Profile SummaryExample used with Sandra Fluke’s permission.

Engagement University alumni

Topic-based discussion groups (areas of law, interests etc.)

Discover and follow organizations

Interact with posts from connections◦ Like. Comment. Share

Share content

Engagement

Engagement

“Vanity URL”Edit Profile Page

Click Public Profile

Change the link from http://www.linkedin.com/in/1234skdfjdjf

to http://www.linkedin.com/in/shreyatekriwal

Top LinkedIn Mistakes1. Not being active

2. Sharing the wrong kind of info

3. Spamming discussion groups

4. Inviting strangers to connect

5. Failing to proof-read

6. Not having a profile photo

LinkedIn Features Connections

Jobs

LinkedIn - MiscYou may want to turn off notifications for profile updates if you are making minor changes.

Twitter BasicsTwitter Handle - @WindsorLaw

Twitter Hashtag - #lawstudent

Lists

Twitter Chats/Tweet Chats

Direct Messaging

Your Twitter ProfileProfile photo - can be more casual than LinkedIn

Summary ◦ Shorter

◦ Tag other organizations

Handles & HashtagsHandles

◦ Schools, companies, organizations, government offices

◦ Legal news

General legal hashtags ◦ #law, #legal, #lawstudent, #lawschool, #SCC, #cdnlaw

Hashtags by practice area◦ #divorce, #IP, #personalinjury, #aboriginallaw

Opportunities◦ #lawjob, #legalintern, @SJOpps, @LAOCareers

Topics of Interest: #cbafutures, #legaltech, #socialjustice #a2j