linkedin as the ultimate business weapon - amcham kadlec - amcham 2015.pdf · linkedin as the...
TRANSCRIPT
LinkedIn as the
Ultimate Business
Weapon for Employers, Employees
and Freelancers
www.peopleasmerchandise.com
Milan has been working in
recruitment for over 14 years
and lead over 350 employees
across CEE region.
Josef is the very first LinkedIn
Certified Professional -
Recruiter in CEE region.
+
=
Recruitment Academy Certifications
Jan MuehlfeitChairman of the Board
Jan BubeníkMember of the
Board
Natália
ŠegedováMember of the
Board
Milan NovákMember of the
Board
Josef KadlecMember of the
Board
Dita PřikrylováMember of the
Board
Muriel AntonMember of the
Board
…is the access to LinkedIn your c
…is the access to LinkedIn your c
• Over 380,000,000 users – 2 new users every single second
• More than 1,000,000 users in the Czech Republic
• 14th the most visited website (Alexa Rank)
• 1,5+ million authors
• Professional social networks:
Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...
LinkedIn Competitors
• Professional social networks:
Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...
• Private social networks:
Twitter, Facebook, Vkontakte, Google+, Instagram, Pinterest, About.me,...
LinkedIn Competitors
• Professional social networks:
Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...
• Private social networks:
Twitter, Facebook, Vkontakte, Google+, Instagram, Pinterest, About.me,...
• Where to go next?
Meetup.com, Twitch, Steam, Tinder, Behance, GitHub, Youtube, Stack Overflow, BitBucket, Youtube,...
LinkedIn Competitors
Social media in the Czech Republic
BUT…
…is the access to LinkedIn itself a competitive advantage?
What should I do for a better exposure?
Improve you profile strength to All-Star
Improve you profile strength to All-Star
Set a locality and industry
Set the actual position with a description
Set at least two other job positions
Fill in your education
Define at least 3 skills
You profile has to include an photo
You have to have at least 50 1st degree connections
Acceptable photos
Non acceptable photos
Top banner
Name
Karel Novák
Václav Novotný MD MBA
Ing. Karel Novák
Václav Novotný Ph.D.X
Fine-tune your headline
Freelance Copywriter
Copywriting artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner
Social Media Expert at XYZ Company
Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months.
Process Engineer at Škoda Auto
Six Sigma Master Black Belt | Dedicated to process excellence in auto manufacturing
Corporate Banker at XYZ Bank
Need capital? Banker for early-stage technology growth companies. Clients include XYZ and ABC.
Make your profile keywords rich
Czech or English or … ?
Be authentic
Team player, result-oriented, passionate, excellent interpersonal skills ... YIKES! PLEASE NOT ANYMORE.
Rich media
Video
Presentations
Pictures
Prezi
etc.
Section Experience
Get two recommendations to your latest engagement at least
Use standardized terms
Job role, school, employer, keywords, skills, etc.
Include your precise language skills
Join relevant LinkedIn groups
Skills & Endorsements
Be proactive
Title:
CEO OR “general manager“ OR reditel OR director OR VP OR “vice president“
Company:
Kooperativa OR AXA OR AIG OR “ceska pojistovna“
Challenges of LinkedIn Searching
X-ray Search
How to X-ray search without any tech knowledge
www.recruitin.net
Challenges of LinkedIn Searching
• Advanced People Search
• Boolean operators (George Boole)
– AND (or a space)
– OR
– NOT (or -)
• Modificators
– ( )
– “ “
• No stemming – manag* – recruit* - ajax4jsf, *SQL
LinkedIn Search – Boolean Search
LinkedIn Advanced Sourcer
www.datacruit.com/linkedin-advanced-sourcer
Using ID (yes, ID trick is back again)https://www.linkedin.com/vsearch/ic?f_INF=USER_ID
How to uncover a LinkedIn full profile view
…when you do not have a premium account
Share content
- LinkedIn Blog
- LinkedIn Status
- LinkedIn Rich Media
- Share and like the content of others
• Turn on/off your activity broadcasts
• Select who can see your activity feed
• Select what others see when you’ve viewed their profile
• Select who can see your connections
• Change your profile photo & visibility
• Show/hide "Viewers of this profile also viewed" box
LinkedIn security settings
Who’s viewed your profile
Plugin Profile Views: Save Who Viewed My LinkedIn
• LinkedIn invitation (Invitation – Connect button)
• LinkedIn introduction (Introduction - Get introduced)
• LinkedIn message (Message – Send a Message or Message button)
• LinkedIn InMail (Send InMail)
• Telefon and VoIP
How to approach LinkedIn users
Rapport
We track emails with Yesware.com and GetSidekick.com
Rapportive
www.rapportive.com
Do not forget to follow-up
www.followupthen.com
atd.
Future?
Mobile as a standard
Download at:
www.goodcall.jobs
Mobile app GoodCall
Download at:
www.goodcall.jobs
Data-driven recruitment and selling
Beyond mobile
Beyond mobile
Senzory
The limitation is only your mind.
Our blog: www.HRmixer.cz
www.RecruitmentAcademy.cz• Recruitment and talent sourcing training and webinars
• Recruitment certification RACS®, RACR®, RACA®, RACM®
• LinkedIn consultations
www.GoodCall.eu• Recruitment and Talent Sourcing – IT, multilingual/finance, engineering
• RPO
• Talent mapping
• Social recruitment
• Recruitment software development
Where to go for further information