TACTICS TO GROW YOUR NETWORK AND EARN MORE PROFITS THROUGH LINKEDIN

B2B Social Networking

ENTREPRENEUR ADVISORS, DECEMBER 2009

The Trade Show

Like a trade show, LinkedIN gives B2B sales professionals the unique opportunity to connect with potential clients in a business focused environment. Taking a strategic approach without going overboard will net a larger network and more profits.

LinkedIN Benefits Self-Organized Network Focused on business Capture new connections 24/7 Availability Scalable

Brand Yourself

Complete your profile to the greatest extent possible Picture Resume/Work Experience Up to date information

Create a Positive Perceptions Transperency – Be open and honest Activity – Update and engage regularly Knowledge – Post content interesting, useful and self-

less for your audience of peers and clients

Start and Grow Your Network

Work with what you got Upload an existing database Send invitations

Generate new connections Meet someone new? Invite

them to connect Actively discuss your LinkedIN

account in conversationSee who your network

knows A current contact is bound to

be connected to an old contact

Join Relevant Groups

Join industry groups Be a thought leaders

Join groups your clients would join

Actively Participate Comment on discussions Pose questions

Seek connections with other group members Ask other members to

connect Focus on active members

Start a Group

Administer a group for your peers Be the thought leader Create lively discussions Promote among your peers

Administer a group your clients would want to join What connections do they want to make? What are their needs and how can you fulfill them?

Start a group around a popular event Industry trade shows, meetings, conventions

Tip: Take groups offline by hosting in-person networking events

Search for Your Market

Research to find connections Make note of groups,

recent activity, current connections

Use data for sales prospecting Learn organizational

structure, current roles

Actively Promote Yourself

LinkedIN Paid Advertising Target key LinkedIN users based on seven different

criteria: location, company size, industry, job function, age, seniority, gender

Go Premium

Create greater efficiency by upgrading your LinkedIN account

Look in the Mirror

Content Matters Regular and measured activity Useful information for others to use

Recommendations Ask for them and give them selflessly

Transparency Matters Always post unique recommendations, comments and

discussionsThe skills and experiences that you have

earned is what matters the most

Entrepreneur Advisors

www.entadvisors.com Twitter: @entadvisors