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BOARD PROFILES Creating Visibility of Your Skills and Interests Event: 85 Broads Arizona Date: April 9, 2013 Presented By: Jamie Glass www.linkedin.com/in/jamieglass /

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Create a profile rich with key words that will attract others to your skills and expertise. Tips on areas of your profile that are important to business leaders seeking board members. The true value is keeping a fresh profile that showcases your talents and value in the boardroom

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Page 1: LinkedIn Board Profile

BOARD PROFILESCreating Visibility of Your Skills and Interests

Event: 85 Broads Arizona

Date: April 9, 2013

Presented By: Jamie Glass www.linkedin.com/in/jamieglass/

Page 2: LinkedIn Board Profile
Page 3: LinkedIn Board Profile
Page 4: LinkedIn Board Profile

Validates expertise and experience Is a highly effective communications tool Acts as your “PR” agent Not the first place people go to find board

members Is a place to share advice and your

curriculum vitae Is best resource to connect with peers Is viewed, provides a downloadable CV and

is often shared by those searching Affirmation on your ability to “help” others Most searchable bio for you, when fully

optimized

Page 5: LinkedIn Board Profile

CREATING MOST LINKEDIN VALUE

Network – You are only as valuable as your depth of connections

Inside Search and Research Key Words Matter “Crawled” by Search Engines Skills and Expertise drive Search

4x more likely to be found by skills and expertise terms

Marketing Tool (Billboard) Testimonials and Reference

Page 6: LinkedIn Board Profile

LINKEDIN MUSTS

Photo – Professional Headshot Only Valid Email and Updated Contact Information Vanity URL Robust Summary Unique Headline Testimonials Groups Skills and Expertise (50) Board positions (all types) listed

Page 7: LinkedIn Board Profile

LINKEDIN DO’S AND DON’TS

Do: Grow your network Do: Respond to messages and requests Do: Have a call to action Do: Use all areas on your profile

Skills and expertise Education Groups Organizations Companies linked and follow

Don’t: Open to all – LION unless you sell to LinkedIn users

Don’t: Use symbols and gimmicks to attract

Page 8: LinkedIn Board Profile

PROFILE MUST DO’S ON LINKEDIN

Professional Headshot – Must have an image! Headline - 10 Words: Who, What, Why (no

symbols) Call to Action – How to reach you, complete

contact information Secure vanity URL

Page 9: LinkedIn Board Profile

MUST DO ON LINKEDIN

Background Summary – Sales pitch, history, highlights and stand out features

Board Experience Board of Directors (Corporate Governance) Board of Advisors Non-Profit Board Member Association Board Member

Experience - Company, including board experience, advisory groups and non-profits, key word rich

Professional Activities and Organizations

Page 10: LinkedIn Board Profile

• Obvious High Profile Investor

• For everyone else, this has no value for search

• Shows an over-extended board member

Page 11: LinkedIn Board Profile

• Great profile for an active, desirable board member that cares about company association and put effort into detailing profile

• Valuable for search with key word rich descriptions• Shows potential Board Member for Non-Profits,

Advisory, Corporate Governance Boards

Page 12: LinkedIn Board Profile

FINDING YOU: “BOARD MEMBER” SEARCH

1,476,528 BOARD MEMBERS

641,101 US BOARD MEMBERS

Page 13: LinkedIn Board Profile
Page 14: LinkedIn Board Profile

EXPERTISE AND SKILLS OF BOARD MEMBERS

Risk Corporate Governance Compliance Fiduciary Responsibility Audit Strategy Diversity Ethics Finance Labor Government Relations Industries Public Policy Capital and Investment Influence Sarbanes-Oxley

Risk and Business Management Leadership Business Models Revenue and Customer Acquisition Strategic Planning Executive Project Management Functional: IT, HR, Sales,

Marketing, Finance, Legal, Operations, Service, R&D, Product

Capital Formation and Fundraising Relationships Critical and Strategic Thinking Reporting Contracting Quality Assurance

EXPERTISE SKILLS

Page 15: LinkedIn Board Profile

ENDORSE AND “GET” ENDORSED (50 SKILLS)

Page 16: LinkedIn Board Profile

LINKEDIN SHARE – MARKET YOURSELF

Expertise Compelling articles Advice Events Ventures Q&A Requests for help Opportunities

Free Billboard

Page 17: LinkedIn Board Profile

BOARD PROFILE CHECKLIST

Professional Image Headline that Highlights Your Expertise Experience including current and past board roles

Advisor, Board of Advisors Director, Board of Directors (Chair, Committee) Member, Non-Profit Board (Committee)

Key Words in Summary and ExperienceBoard, Governance, Compliance, Sarbanes-Oxley, Audit, Strategic Planning, Risk Management, Quality, Six-Sigma, Reporting, Contracting, Government Relationships, Global, Negotiation, C-Suite, Leadership, Executive, Evaluation, Industries and Functional: IT, HR, Marketing, Sales, Finance, Service, R&D, Operations, Legal

Call to Action with Current Contact Info Vanity URL 50 Skills and Expertise

Page 18: LinkedIn Board Profile

RESOURCES

85Broads NACD

Directory Registry $395 BoardSource.org BoardConnect – LinkedIn 2020 Women on Boards Executive-Level Peer and Professional Group Volunteer for Non-Profit Boards to Network Network with Board Members Online resources:

http://www.directorsandboards.com https://www.boardmember.com/