linkedin breakfast: generating more opportunities with linkedin sales navigator
TRANSCRIPT
LinkedIn Breakfast EventGenerate More Opportunities with LinkedIn Sales Navigator
LinkedIn, 16th August 2016
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A Story: Buy from, not sell to
30 Days
LinkedIn: World’s Largest Professional Network
6M+INDONESIA
4M+PHILIPPINES
4M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
21M+BRAZIL
130M+UNITED STATES OF AMERICA
12M+CANADA
37M+INDIA
8M+AUSTRALIA
1M+NEW ZEALAND
4M+SOUTH AFRICA
2M+UNITED ARAB EMIRATES
21M+UNITED KINGDOM
12M+FRANCE
9M+ITALY
2M+BELGIUM
1M+DENMARK
4M+TURKEY
6M+NETHERLANDS
2M+SWEDEN
8M+SPAIN
23M+CHINA
450M+MembersWorldwide^
+2 New members per second
50% Access via mobile devices*
^As at Aug 2016*Access to LinkedIn during LinkedIn’s Q1 (Jan – Mar 2015)
24 Languages
1M+HONG KONG
1M+JAPAN
1M+S. KOREA
850k+VIETNAM
Americas190m+ members
Europe, Middle East, Africa143m+ members
Asia Pacific100m+ members
1M +THAILAND
5M+RUSSIA
8M+MEXICO
4M+ARGENTINA
This aspirational mindset is reflected in the content consumed on LinkedIn
BeyonceNational Corvette MuseumJosh HommeKim KardashianKanye WestKaty Perry
#OneOfMyFavoriteMoviesIs#MtSWISHMore#SelenaNeoLaunchYou Got Served#iHeart1DCzechs#thankswingman
LeadershipiPadCloud ComputingEmployee EngagementOnline AdvertisingSelf-esteemFinanceInternal CommunicationBusiness Economy
Seniority
Reaching decision makers in Australia
1 , 9 0 0 , 0 0 0 +S E N I O R / M A N A G E R
4 8 6 , 0 0 0 +D I R E C T O R / V P
2 7 9 , 0 0 0 +O W N E R / P A R T N E R
7 4 , 0 0 0 +C - L E V E L E X E C S
Industry
1 7 0 , 0 0 0 +T E C H
2 2 1 , 0 0 0 +F I N A N C E
8 6 , 0 0 0 +M E D I C A L
1 2 7 , 0 0 0 +C U S O M E R G O O D S
5 6 , 0 0 0 +C O N S T R U C T I O N
Function
2 5 7 , 0 0 0 +S A L E S
2 9 0 , 0 0 0 +O P E R AT I O N S
6 7 , 0 0 0 +E N G I N E E R I N G
2 2 4 , 0 0 0 +E N T R E P R E N E U R S H I P
75%of B2B Buyers use social media to
research purchasing decisions
Social Platforms are key resource for researching products, services and people
The Times They Are a-Changin’
“ - Bob Dylan - 1964
YourTESLA
Is BeingBuilt!
The Tesla Buyer’s Journey
Build the car of your dreams
Get personalized status
Join a community
Enjoy door-to-door service
Why does this matter for the you?
You’re not compared to your competitor’s experience.You’re compared to every
experience ever.
Target• Receive daily lead recommendations• Use advanced search to identify
prospects
• Get alerts that signal intent to buy• Analyze profile and social activity
data
• Connect via warm introductions and InMail
• Deliver relevant content at the right time
Engage
Understand
LinkedIn Sales Navigator
Rachael BurgessMarketing Systems & Database ManagerInfoTrack
Darran WilsonNational Sales ManagerInfoTrack
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Who is InfoTrack
We are a technology company with a leading SaaS platform that provides intelligent searching and automated workflow for professionals.
Our proprietary software platform helps businesses swiftly find critical information pertaining to property, company, personal and national search data.
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Our Top 3 Social Selling Tips
1. Use social selling as a conversation, not as a hard sell
2. Keep customers top-of-mind so that social selling adds to the total experience of engaging with your business
3. Integrate with your CRM to capture your social selling metrics
Thank You