What is LinkedIn?

Everyone knows about LinkedIn, don't they?

 

What is LinkedIn?

LinkedIn is  a website where people create profilesabout themselves and their companies

 Has a professional look and feel

 Has more than 100 million users (but no one knows for sure)

Seems to be mainly used for job huntingand business networking

  

LinkedIn Statistics

• Largest professional social networko 100+ million registered userso Average age – 40 years oldo Average industry tenure, 9+ yearso Average household income, $109,000

• Translated into German, French, Spanish• Over 40% are “decision makers” (but no one

knows for sure)

Your LinkedIn Profile

• Fill out completelyo If there’s a box, complete the informationo This is your professional resume pluso Every word in your profile is searchableo Ensure professionalism, proper spelling,

grammar• More complete profile leads to more

connections, more business• Apply some “tweakage”

Your LinkedIn Profile• Keyword density

o Use keywords associated with what you do: Investments, catering, shoe repair, etc.

o What do people search for?o We recommend 15-20% keyword density

• Photoso Profile photo – use professional headshot

No logos, sketches, group or partner shots

Your LinkedIn Profile

Your LinkedIn Profile

Your LinkedIn Profile

Everyone Needs A Friend

Everyone Need A Friend

• How do I find connections?o Watch “Suggestions”o Mine your connections’ networks*o Point from other networkso Group discussions, Q & Ao Promote through email, blog site and website

• Look for “open networkers”o LION’s, TopLinked, etc. members

• Mass invite vs. singly

Who Should I Connect With?Two schools of thought: • Connect only with those you know

• Connect with everyone - Smaller networks of people you know and like can be efficient and productive

- Larger networks allow for new connections and opportunities (and bragging about all your online c connections)  

Who Should I Connect With?

Who Should I Connect With?

What Should I Post?

• Professional informationo LinkedIn is for business, so promote your

activities, business• Interesting articles, blog posts• Status updates

o Should be done daily• Initiate conversations

o Participate in group discussions

Communication

• LinkedIn internal messageso Private, delivered to LI inboxo Default notification settings notify via emailo Set up rules in your email client to reduce

clutter to your inbox• Status updates• Introductions

Communication

        

Don't regurgigate public news feeds(yes, everyone else has already heard

about the sinking of the Titanic)

Care & Feeding of Your Network

• Update frequentlyo Daily status updates are recommended

Activity breeds activity• Monitor questions and discussion forums• Managing your connections

o Scan updates, inbox• Time saving tips

Care & Feeding of Your Network

Care & Feeding of Your Network

Q & A

Thanks for attending

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