LinkedInNetwork to Maximize Your Business

Business Owners

Network

Find leads & opportunities

Keep up with industry specific news

Develop a presence attractive to clients

Prepare Your Profile

Up to date

Accurate

Relevant

Optimize your profile

Complete ALL of the sections

Create a customized URL

Add a professional photo

Make your profile public & full view

Add links (blog, website, etc.)

Include all of your primary e-mail addresses

FIRST IMPRESSIONS

Use proper English spelling

no abbrv

Punctuation counts!

Wording is important

Use profiles of colleagues as a guide

Grammar

Search

Search for connections

Name, keyword, title, location, company, industry

Import connections from your existing contacts & e-mail accounts

Identify centers of influence in your network to find shared contacts

Remember: People are also Searching for

YOUEvery word in your profile is a potential Keyword

Google yourself

create a Google Alert to regularly monitor your web presence

Include as many past Employers as possible

Alumni status is important

Add your schools

Include awards & accomplishments

Google

Connect

People who have first-hand knowledge of your job performance or work ethic

Former managers

Co-workers

Partners

Classmates

Network

Keep in contact with your connections

Communicate your objectives

Update your status regularly

Get recommendations

Ask for introductions

Participate!

Join relevant Groups

Alumni, professional associations, etc.

choose Groups in which your peers participate

Join discussions

Ask Questions & give Answers

Give Recommendations where appropriate

Send in-mails without personalizing them

Post blatant sales pitches disguised as Answers within in-mail you send to other users

Post non-answers in the Answers area just to get your name and hyperlink to your profile posted

Ask questions that have been asked many times before

10 Ways to Annoy your LinkedIn Community

Invite people to join your network without explaining how you know them

Misrepresent yourself within your profile

Don’t proofread your profile and other public comments

Disregard legitimate requests for introductions or connection requests

Treat LinkedIn as though it were Facebook, Google +, or Twitter by posting trivial status updates, etc.

Don’t make the most of the site by posting a bare-bones profile, not using the Company and Answers section, or not building your network

Create a Company page to highlight your brand, staff, products, and services

Follow companies with which you are interested in doing business

Companies

Use the tools providedClick Improve Profile

Follow the recommended steps

Applications

Reading List

Events

Blogs

Wordpress

SlideShare

TripIt

Text “fan SocialSavvyGeek” to 32665

Questions?