(877) 59 - COACH (592-6224)

LinkedIn for Business – The

Secret of Authenticity 

Class will begin in less than 30

min

(877) 59 - COACH (592-6224)

Class will begin in less than 15

min

LinkedIn for Business – The

Secret of Authenticity 

(877) 59 - COACH (592-6224)

LinkedIn for Business – The

Secret of Authenticity 

(877) 59 - COACH (592-6224)

• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 40,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and

Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,

Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services,

Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Dean DeLisle

Using LinkedIn for New Business Development

Dr. Bob Wright• Internationally recognized visionary, author,

speaker, program developer, entrepreneur, consultant, executive coach, and leading thinker on human development

• One of Chicago’s best CEO coaches (Crain’s)

• Coaches Fortune 500 CEOs to start-ups

• Top-ranked in employee assistance business

• Wright in Chicago & Graduate Institute for the Realization of Human Potential (M.A. & Doctoral programs)

• People Skills and Beyond Time Management have sold over 200,000

• Wright Model of Human Growth and Development

Take Stock of Your Day

• What was your least authentic conversation?

• What was your most authentic conversation?

• Which conversations generated the most value?

Authenticity Defined

• Authenticity is ….

Authenticity Defined

• Genuineness• Undisputed credibility• Real, honest, worthy of belief, sincere• True to one’s values, spirit, personality, and

character despite external pressures• Congruence between who you are on the

inside and how you are on the outside• Behavioral integrity – doing what

you say

Authenticity and Power

• Authentic conversations are powerful conversations

Beginning Authentic Conversations

• Host mentality is the key attitude

• The host greeting is the key starter

• What do I say after we say hello?

Two Dimensions in Conversation

1. Revelation: reveal yourself►Make your agendas clear

2. Genuine interest in the other person►Make clear your genuine

interest in their agenda

Authenticity Creates Change

• For you…

• For the people you’re having meaningful conversations with…

Mis-Engaging Engaging

Consciousness; Tied to Yearning,

Emotions

Engagement Continuum v3

Disengaged

*Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman

Phatic: social niceties

Factual:objectivedata

Evaluative:opinion &judgment

Gut Level: emotions, heartfelt

Peak: *What do you care about?

Authentic Engaging & Happiness

Our research has indicated that engaging leads to …•More aliveness•Richer life•Finding more opportunities•Greater satisfaction and fulfillment•Deeper intimacy•Better learning

Engaging Leads To…

• More novel experiences and truesatisfaction (Gregory Berne)

• Deep engagement at work leads to enhanced productivity and satisfaction (David Rock)

• More developed brain, fulfilling potential, learning/growing (Michael Mezernich)

• Success (Angela Duckworth)

Building a High Net-Worth Network—Your Life Team

• Understand the untapped wealth in your address book

• Understanding Network Science

• Strategize mining your network wealth

Node: Individual

Link: Connection between two nodes

Cluster: Several linked nodes

Hub: Large cluster, several clusters

Network Science

Network Science

Recognizing New Rules

• How have the rules changed with the e-revolution?

Recognizing New Rules

• Immediacy

• Frequency

• Longevity

• Give to Get

• Genuine interest, in-depth knowledge

• Enjoyment and fun

• Instant information access

Me

Example Network Map

Homework

• Homework: Develop your own

Mining Your Network Gold

• What does the best person in your network look like?

• What does the worst person in your network look like?

(877) 59 - COACH (592-6224)

5 Steps to Authenticity on

LinkedIn

(877) 59 - COACH (592-6224)

Step 1 – Look GoodComplete ProfileBe Clear

What will you do for others?Why & How?What do you want\need?Worth $4,000,000

Peer Review

(877) 59 - COACH (592-6224)

Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT

FIND YOU!

A current position Two past positions Education Profile summary A profile photo Specialties At least three recommendations

(877) 59 - COACH (592-6224)

Create Relevancy!

Introduce Yourself

1.Create your personal tagline2.Appear focused3.Put your elevator pitch to work4.Point out your “RELEVANT” skills5.Explain your experience6.Distinguish yourself from the

crowd7.How will you help them?

(877) 59 - COACH (592-6224)

Step 2 – What do you want?EmploymentCareer Move – Up or OutSales\Appointments\DirectPartnerships

(877) 59 - COACH (592-6224)

• LinkedIn Has Over 90 Million Members

• Average User has 240 Connections

• One Degree From Over 35,000 Trusted Connections

• Two Degrees From Over 3,200,000 Trusted Connections

Growing Numbers

LINKEDIN DEMOGRAPHICS 2011

LINKEDIN DEMOGRAPHICS 2011

LINKEDIN DEMOGRAPHICS 2011

(877) 59 - COACH (592-6224)

Step 2 – What do you want?EmploymentCareer Move – Up or OutSales\Appointments\DirectPartnerships

(877) 59 - COACH (592-6224)

Step 3 – How much time do you have?

How much time does

it take?

20 Minutes a Day!

(877) 59 - COACH (592-6224)Your Social Results Plan

(877) 59 - COACH (592-6224)

Step 4 – Connect - Ask

• Are you on LinkedIn?• Is it ok if we connect?

(877) 59 - COACH (592-6224)

Step 4 – Connect - Ask

(877) 59 - COACH (592-6224)

Step 4 – Connect - Ask

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

• LinkedIn Has Over 100 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 1 million new members a week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 1 million companies have a company page

2011 LinkedIn Stats - Growing

OVER 1,000 to 1

(877) 59 - COACH (592-6224)

Step 5 – Interaction

(877) 59 - COACH (592-6224)

Step 5 – Interaction - Home

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

Step 5 – Interaction - Groups

(877) 59 - COACH (592-6224)

Step 5 – Interaction - Groups

(877) 59 - COACH (592-6224)

Step 5 – Interaction - Groups

The Secret Sauce?

Take them OFFLINE for a deeper conversation

and then get your results!

(877) 59 - COACH (592-6224)

What if I only had 1 min?

• Provide Value• Have Meaningful Conversations• Connect Up• Be Present

(877) 59 - COACH (592-6224)

• Fix Your Profiles – Look good!

• Be Complete – Be Relevant

• What will you do for others?

• What do you want\need?

• Build Your Network Daily

• Even if only 1 @ Day

•Be Social

• Have Meaningful Conversations

• Provide Value

• Be Present!

Assignment

(877) 59 - COACH (592-6224)

• These Slides (and another cool Social Network Site)

• eBook – The 9 Things Your Need Before You Log In

• www.ForwardProgress.net

• NEXT FREE CLASS: This Thursday 10/13 at 6PM Central

• www.ForwardProgress.net

• Events Area on Home Page

• 50% Discount for Next Paid Class

Gifts for Everyone

(877) 59 - COACH (592-6224)

The Ultimate Gift

(877) 59 - COACH (592-6224)

www.ForwardProgress.NET