Linkedin for Career (Job Search)

By: Poonam Sagar id.linkedin.com/in/poonam/

Agenda

• LinkedIn 101• Getting Started• Job Search on Linkedin• Best Practices• Questions

I. LinkedIn 101

Who Uses LinkedIn?

3 new members per second

Over 225 million professionals

3 million+ company profiles

Fortune 500 companies represented

1.2 million groups

4.2 billion professional searches

How LinkedIn Helps You

Largest professional online network Create an online presence LinkedIn = meaningful connections Research companies Find job openings, Connect with professionals & groups

II. Getting Started

Optimize

1. Custom URL

2. 100% Profile Completeness

3. Groups & Associations

4. Recommendations

5. Relevant Connections

Steps to Success on Linkedin

Leverage

1. Proactively use to network

2. Find secondary connections

3. Help others

Basic will do the job

The 5 Golden Rules of LinkedIn Profiles

1. Professional photo

2. Descriptive headline

3. Keyword-rich summary

4. Inclusion of volunteer activities, work experience and interests

5. Recommendations and endorsements

Complete Your Profile

1. Atleast 50 connections

2. Profile photograph

3. 100 words summary

4. Education and Skills

5. Work Experience

6. Interests

Headline

Vanity URL

Status Update

Keyword Rich Summary

Skills

Get Recommended

The #1 action you can

take to build credibility.

Ask:

•Do I know this person in a professional context?

•Would I be comfortable asking them to coffee?

•Would I be comfortable helping them?

•Don’t be afraid to click “ignore”.

Add All Relevant, Professional Connections

Leverage Communication

1. Send personalized invitations

2. Respond to connection requests with relevant info.

3. Post status updates 2-4 times a week

4. Engage with your connections

III. Leverage Linkedin

Career Growth and Job Search

1. Get Noticed: Enhance your online image

2. Get Connected: Leverage and expand your network

3. Learn from role models

4. Get Inside Access: Maximize Job Seeker Premium

5. Get Opportunities: Find and land your dream job

Strong profile headlines

Summary Statement wording

Employers to research

LinkedIn Groups to join

Connections and other role models

Strong profile headlines

Summary Statement wording

Employers to research

LinkedIn Groups to join

Connections and other role models

Job Search

Start here

Visit Job Seeker Resources Page

IV. Best Practices

5 Best Practices

1. Be Smart: Implement the “no-brainers”

2. Be Found: Think like a recruiter

3. Be Top-of-Mind: Increase your visibility

4. Be an Insider: Make the most of your connections

5. Be Savvy: Overcome specific challenges

Action Steps

Step 1: Create a list of target companies Reach out to a connection

Step 2: Determine specific position(s) to target Find insiders Request introductions

Step 3: State your intention Request info / pitch a sale Apply for the job(s)!

Step 4: Follow up

Possible Challenges

Challenge #1: “I don’t want my current employer to know I’m job hunting.” Change your contact settings Alter your badge settings Hide your activity broadcasts

Challenge #2 Explaining long-term unemployment Explaining other gaps Highlight volunteer work

Challenge #3 Explain your career change in your headline Explain your career change in your summary Participate in new LinkedIn Groups Engage your network

Questions?