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DESCRIPTIONAt uni? See why you should be on LinkedIn sooner rather than later!
- 1. LinkedIn For College (University) Students: 10 Things You Can Do to Brand Yourself as an Expert (Choose 3) Presented by Laura Short University Relations Specialist [email_address] (715) 232-2384
- 2. Why LinkedIn?
- It gives you a professional presence onlineyour resume, and more.
- Publicly viewable so employers and clients can find you.
- Ranks high in search engine results.
- 3. Google your name. How high do you rank?
- 4. LinkedIn is Boring. Yes, but
- LinkedIn provides a place where you can list three clickable Web sites.
- Use these three opportunities to link to other social media sites that help you put your best face forward.
- 5. Web site options found under Additional Information tab
- 6. Dont think you have three sites to link to?
- Yes, you do.
- 7. 1. Blog your work. Work your blog.
- Link to a career-related blog that you write or contribute to.
- If you are a contributor, link to your personal tag or category, or to your favorite posting.
- Popular blogging software
- 8. What do you blog about?
- Your homework and class assignments, i.e., what did you learn today?
- Your thoughts on current trends in your industry.
- Your thoughts on popular books or articles that you can draw inspiration from.
- 9. 2. Digg for gold.
- Create a profile at Digg.com.
- Digg articles that you feel are important to your chosen profession.
- Link to your Digg profile at LinkedIn.
- 10. How do you find the right articles?
- From class assignments.
- Read through other popular articles at Digg, and follow profiles that you like.
- Set up Google Alerts on industry terms that you are interested in following.
- 11. 3. Shelve your books at LibraryThing.
- Create a profile at LibraryThing.com.
- List there the books that youve read that you feel are important to your profession.
- 12. 4. Star in your own YouTube video.
- Have a friend videotape you as you demo a task you know and do well.
- Walk and talk your resume. Demonstrate your speaking skills as well as your knowledge and talents.
- Upload the video to YouTube and link to it from LinkedIn.
- 13. 5. A picture is worth a 1,000 (resume) words.
- Have friends take your photo in work-related settings:
- Classroom / Lab
- Internship / co-op / practicum / other work
- Industry field trip
- Or, of your handiwork (art, packaging, etc.)
- Upload to Flickr, or create an online side show using Slideroll or Slideshare.
- Link to your story at LinkedIn.
- 14. 6. Make your portfolio portableonline.
- Some industries require a portfolio of work, i.e., art, design, education, others
- Create an online portfolio that you can link to from your LinkedIn profile.
- Let your work be your calling card.
- 15. 7. Be a news maker.
- Let [email_address] know what you are doing:
- Class activities
- Volunteer and community activities
- Interesting jobs, internships, co-ops, etc.
- We can put your story online ( http://www2.uwstout.edu/news/ ) and possibly in the media.
- 16. 8. Become a published author.
- Write an article for
- Journal of Student Research
- Hometown newspaper
- Volume One
- Industry trade journal
- If you get a byline, link to it.
- If its not online, you publish it online, i.e., your blog, online portfolio.
- 17. 9. Woo hoo, do you Squidoo?
- This social networking site is billed as the place for experts. And were all experts at something.
- You build and maintain one page about one topicand you might earn $.
- Heres a link to 49 possible topics:
- 18. 10. Become a UW-Stout expert.
- Join the student and alumni experts list at http://www.uwstoutalumni.blogspot.com/
- Submit pearls of wisdom, expert advice and numbered lists.
- We will link to your Web site, blog, YouTube videos, online portfolio, book information, etc.
- Just link back to us at LinkedIn.
- 19. Cheat Sheet: Top 10 ideas
- Flickr / Slideroll / Slideshare
- Online portfolio
- Article in which you are featured
- Article you wrote
- Stout Experts List
- 20. Which 3 do you choose?
- Read job ads for inspiration. How do these ideas fit in with what your potential employers want?
- What are you most comfortable doing? What are you doing already?
- You can choose more than 3; but only 3 will be clickable. Save your best for your clickable moments.
- 21. LinkedIn: Bonus Tips
- Choose the personalized URL option.
- Fill out all sections as completely as possible and keep it up to date.
- Write recommendations for others where appropriate. Request others to write recommendations for you.
- Post and answer Qs in the Answers section to position you as an expert.
- See the Extreme LinkedIn Profile Makeover at http://blog.guykawasaki.com/2007/01/linkedin_profil.html
- 22. Featured Links
- 23. LinkedIn: 10 Things You Can Do to Brand Yourself as an Expert (Choose 3) Presented by Laura Short Communications Specialist [email_address] (715) 232-2384
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