LINKEDINfor job hunters and networkers

Class created by Pierre Rosen, MLISLast modified 4/29/2014

Why are we here today?

Parts of the Job Search Process

• Self-Exploration *• Research your career and its job market *• Network with others in your field *• Find job openings through networking contacts • Find job openings through job postings / ads• Find job openings by pounding the pavement *• Create, update, and revise resumes for each job• Send out highly personalized cover letters along with each resume• Get interviewed• Handle all those job offers that come in at the same time• Start your new job• Evaluate and incorporate lessons learned• Continue networking• Continue job hunting while employed

*We have tools to help you with this!Source: http://mbacareers.wharton.upenn.edu/student/files/Complete_GTMYC.pdf

What is networking?

• “Engaging in conversations to build relationships”• Informational Interviewing• Meeting people at conferences and other events• Having conversations with people who have

been:• arranged through personal connections or • professional referrals

Source: http://mbacareers.wharton.upenn.edu/student/files/Complete_GTMYC.pdf

What benefits do I get from networking?

Company and market research• Develop relationships within an industry • Identify open positions or job leads that may not be

publicly listed• According to the U.S. Bureau of Labor and Statistics,

approximately 70-75% of jobs are found through networking rather than job postings

• Demonstrate interest in a new field / Evaluate potential career options

• Help prepare job applications, resumes and cover letters

• Follow up on an application to a posted position Source: http://mbacareers.wharton.upenn.edu/student/files/Complete_GTMYC.pdf

What is LinkedIn?

What is LinkedIn?

Who is on LinkedIn?

Why should I join LinkedIn?

• Networking• “I often refer to LinkedIn as the great cocktail party in the

sky.”Source: LinkedIn: Busting 8 Damaging Myths About What It can Do For Your Career, Kathy Caprino. 13 Sep. 2011. www.forbes.com .

• If You’re Not on LinkedIn – You Don’t Exist• More than 90% of recruiters are using LinkedIn every day to

find talent, some of them ONLY use LinkedIn. This means that, if you're not there? You don't appear in their searches.

Source: http://www.jobjenny.com/the-blog/2014/3/6/linkedin-youre-either-there-or-you-dont-exist.htmlSource: http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting2013.pdf

• LinkedIn is an essential component of the networking process. It is a form of reputational management.• Remember, LinkedIn is ONE part of your job hunting and networking strategy. You have to continue to look for jobs in other places too.

How do I use LinkedIn?

• Your Profile Content Defines Your Online Reputation• Your Profile Picture tells recruiters a lot• Add new contacts after a business meeting for further

networking• Use in conjunction with ReferenceUSA before a job interview

to conduct competitive intelligence on your interviewer.• Use connections feature to get introductions for informational

interviews. • Join industry groups and have conversations about articles

you and others have posted.• Use your Home page to keep track of your contacts

professional developments updates, congratulate them on new jobs, or e-mail them about opportunities.

Joining LinkedIn

Joining LinkedIn

Joining LinkedIn

Joining LinkedIn

Joining LinkedIn

Joining LinkedIn

Joining LinkedIn

Editing Your Profile

How do I write a good summary?

• This is a good place to put a written elevator speech• Each of the below elements could be a sentence in a

paragraph:1. Describe who you are, and what drives your

professional passions.2. Describe your job background in general.3. Highlight your most important accomplishments or

projects4. State what you are looking for (if you are looking)

• Use your own voice• Use keywords from your industry• Look at other professionals from your industry to model

after

Source: http://mymarketability.com/blog/how-to-write-a-killer-linkedin-summary

How do I write a good job description?• Take a job duty and turn it into an accomplishment.• First, only include job duties that your targeted job is seeking in the job ad.• Then, expand it further by adding numerical or concrete evidence of an

accomplishment.• Meh: Proficient in Microsoft Word• Okay: Used Microsoft Word to create monthly orders.• Awesome: Used Microsoft Excel and Word to create a mail merge that

increased office productivity by 25% by automating monthly ordering.• If you need help brainstorming a list of accomplishments, start by listing

everything that set you apart. Ask yourself:• Have I ever taken on additional job duties?• How have I made myself stand out at work and won my bosses praise?• Have I won any awards at work?• Did I discover or implement a new work flow?• Did I solve a difficult problem that stumped others?• Have I met or exceeded goals or quotas?• How have I saved the company money?• What things have made me excel at my job?

• Then add some hard data / numbers and explaining how it benefited your organization

• Don’t forget to upload examples of your work from your job here, if possible!”Source: http://msn.careerbuilder.com/article/msn-66-cover-letters-resumes-qualifications-versus-duties-why-knowing-the-difference-matters/?catid=cl&SiteId=cbmsn466&sc_extcmp=JS_66_adviceSource: https://www.themuse.com/advice/resume-revamp-how-to-turn-your-duties-into-accomplishments

Skills & Endorsements

• I would definitely choose to allow endorsements!• Choose to include me in endorsement suggestions to my connections• Optional: Choose Show me suggestions to endorse my connections• Optional: Send me notifications via email when my connections endorse

me

Account Settings: Privacy

Account Settings: Privacy

Account Settings: Privacy

Account Settings: Account Privacy

Account Settings: Account Privacy

Resources

Complete Guide to Job Hunt Process: http://mbacareers.wharton.upenn.edu/student/files/Complete_GTMYC.pdf

LinkedIn Summary:http://mymarketability.com/blog/how-to-write-a-killer-linkedin-summary

Elevator Speecheshttp://careerservices.wvu.edu/r/download/139899

LinkedIn Learning Webinars:http://help.linkedin.com/app/answers/detail/a_id/530

Informational Interviewing:http://www.quintcareers.com/informational_interviewing