LinkedIn for Nonprofit BoardsAlison Dorsey

Agenda

Getting starting on LinkedIn for your nonprofit

Using the Board Connect Program toolkit

Volunteer Marketplace and Board Postings

Getting Started

1. Complete your LinkedIn profile

2. Connect with existing board members

3. Establish your nonprofit’s LinkedIn Company Page

3 things you should do TODAY!

Profile picture

Summary & skill set

Education

Volunteer Experience & Causes

Detailed work experience for at least 3 recent positions

Step 1: Improve your LinkedIn Profile

Volunteer and board aspirations on profile

Your Connections

Your 3rd degree Connections

Your 2nd degree Connections

Connect with… Board members Staff Donors Volunteers

Out of Network

YOU

OON

Step 2: Connect with Existing Board Members

645

110,000

1st Degree

2nd Degree

3rd Degree

4,000,000

Why connections matter…especially with your board

1. Create your nonprofit’s company page

2. Add an image, logo & short description

3. Encourage your board members & supporters to follow you

4. Use updates to communicate with your board members & supporters

Over 170 k nonprofits have company pages

on LinkedIn

Step 3: Establish your Nonprofit’s Company Page

LinkedIn Board Member Connect Program

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn Board Member Connect

LinkedIn Confidential ©2013 All Rights Reserved

Advanced Search

The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals.

Basic Facets

Location

Title

Education

Company

Industry

Advanced Facets

Groups

Years of Experience

Job Function

Company Size

And more…

13

Advanced Search

Premium search facets

Management tools

One click InMail

Full names and profiles for 3rd degree

Board Member Connect Group

Ask… questions of other program members and LinkedIn staff

Share… stories, experiences, and tips

Connect… with other members to build out your network

Join… the Board Member Connect LinkedIn Group

Board Member Postingin the Volunteer Marketplace

Brand New… LinkedIn’s Volunteer Marketplace

Free Trial… Board Postings in the Volunteer Marketplace

Success Stories

BERKELEY FOOD AND HOUSING PROJECTCASE STUDY

Challenge: Berkeley Food and Housing Project provides housing and food programs to the homeless. They wanted to find an architect who could advise on affordable housing and commercial tenant improvement issues. Search criteria included:

– Local: within 10-25 miles of Berkeley, CA– Skilled: Architect with land use, urban development experience– Diverse: Young or mid-career professional / female

Solution: Board member was recruited in less than two months.– Reviewed top profiles in-depth and circulated for board input.– Sent 20 InMails for a variety of board profiles; one InMail was

targeted at the architect role to which the candidate responded enthusiastically.

– Met individually, then with the board and toured the agency. – Elected onto the board within 2 months of the initial InMail.

“We would have never known each other without LinkedIn – she didn’t know our organization and we didn’t know she was looking for a board.”

Terrie LightExecutive Director

Q & A