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#DYPB14 @Socially_Good LinkedIn For Personal Branding

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Discover your personal brand #DYPB14 Conference session - Toronto, August 2014. LinkedIn for Personal Branding

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Page 1: LinkedIn for personal branding

#DYPB14    @Socially_Good  

LinkedIn For Personal Branding

Page 2: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Agenda

Why personal branding matters

Why online matters

LinkedIn

Tips & tricks

Page 3: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

Personal Branding •  Is  not  just  for  celebri0es  

•  Is  not  your  job  0tle  

•  Is  not  just  what  you  think  you  are  best  at  

•  Is  PERSONAL  as  well  as  professional    

#DYPB14    @Socially_Good  

Page 4: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Words you would use to describe yourself

Page 5: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Words  others  would  use  to  describe  you  

Page 6: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

GOOGLE When did you last

Yourself?

#DYPB14 @Socially_Good

Page 7: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

Page 8: LinkedIn for personal branding

#DYPB14    @Socially_Good   #DYPB14    @Socially_Good  #DYPB14 @Socially_Good

SO WHAT?

Page 9: LinkedIn for personal branding

#DYPB14    @Socially_Good   #DYPB14    @Socially_Good  #DYPB14 @Socially_Good

Social Media affects hiring decisions

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Page 11: LinkedIn for personal branding

“We’ve  been  watching  you  online  for  the  last  6  

months.”  

What  did  my  friends  boss  say  to  him  during  their  interview?  

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

Page 12: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Page 13: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Page 14: LinkedIn for personal branding

#DYPB14    @Socially_Good  

WHERE TO START?

Page 15: LinkedIn for personal branding

#DYPB14    @Socially_Good  

LinkedIn

Page 16: LinkedIn for personal branding

#DYPB14    @Socially_Good  

3 STEP PROCESS

1. Get Found 2. Attract & Engage 3.  Stand Out

Page 17: LinkedIn for personal branding

#DYPB14    @Socially_Good  

FAMILIAR?

EVERY 2 seconds a new person joins LinkedIn

“I started my LinkedIn profile…but never finished it.”

“I have a profile, but nothing ever happens because of it”

“My profile is out of date/embarrassing/boring”

Page 18: LinkedIn for personal branding

#DYPB14    @Socially_Good  

BEFORE à

Page 19: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Get Found – Headline

Page 20: LinkedIn for personal branding

#DYPB14    @Socially_Good  

1. Get Found - Headline

1. Showcase your specialty, value proposition, or your “so what?”

2. Speak directly to the audience you want to attract

3. Be specific

4. Get your KEYWORDS in there

5. Be creative!

Page 21: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Now YOU try! 120 characters

More than a job title

Showcases your VALUE

Page 22: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

Users with complete profiles are 40 x more likely to receive opportunities through LinkedIn

Page 23: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

Your  industry  and  loca0on  

An  up-­‐to-­‐date  current  posi0on  (with  a  descrip0on)  

Two  past  posi0ons  

Your  educa0on  

Your  skills  (minimum  of  3)  

A  profile  photo  

At  least  50  connec0ons  

What makes your profile complete?

Page 24: LinkedIn for personal branding

#DYPB14    @Socially_Good  

2. Get Found – Profile Picture

Who  is  this  person?  

Page 25: LinkedIn for personal branding

#DYPB14    @Socially_Good  

2. Get Found – Profile Picture

Party  picture!    

Page 26: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Get Found – Profile Picture

Can’t  see  his  face  

Page 27: LinkedIn for personal branding

#DYPB14    @Socially_Good  

2. Get Found – Profile Picture

Trouble  following  instrucFons?    

Page 28: LinkedIn for personal branding

#DYPB14    @Socially_Good  

How To Be Better

•  Be solo •  Dress for the job you

want •  Convey energy &

personality •  Posture � Smile

Page 29: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

• SEO rich keywords

• Speaks to your audience

• Showcases your knowledge

THE SUMMARY SECTION

Page 30: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Attract & Engage

Mistakes people make:

Your summary reads like a dull resume

Full of buzz-words

Focus is on your job and not you as a rounded individual

Out of date

No easy way for people to get in touch with you

Page 31: LinkedIn for personal branding

#DYPB14    @Socially_Good  

3. STAND OUT

Page 32: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

• Videos

• Images

• Presentations

3. Stand Out - LINKEDIN GOES VISUAL

Page 33: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  Which would catch YOUR eye?

Page 34: LinkedIn for personal branding

#DYPB14    @Socially_Good  

3. Stand Out

Status updates:

• Sector information

• Show love and passion for your work / area of passion

• Enable and encourage others

• Deliver on your personal brand

Today you’ll leave DYPB with a clear idea of what you should be communicating

Page 35: LinkedIn for personal branding

#DYPB14    @Socially_Good  

4. TIPS & TRICKS

Page 36: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Use online content curation tools

•  Google Alerts

•  Feedly

•  Scoop It

Page 37: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Use scheduling tools

•  Hootsuite

•  Buffer

•  Social Oomph

Page 38: LinkedIn for personal branding

#DYPB14    @Socially_Good  

rue elpful nteresting ecessary ind

Reminder

Page 39: LinkedIn for personal branding

#DYPB14    @Socially_Good  

ALMOST ANYTHING YOU POST ONLINE CAN BE FOUND

Page 40: LinkedIn for personal branding

#DYPB14    @Socially_Good  

MAKE SURE YOU CONTROL THE MESSAGE

Page 41: LinkedIn for personal branding

#DYPB14    @Socially_Good  #DYPB14    @Socially_Good  

Winning in the workplace means knowing

who you are , where your greatest strengths lie , & how to differentiate yourself.

Page 42: LinkedIn for personal branding

#DYPB14    @Socially_Good  

Socially Good: For People

www.sociallygood.ca/for-people

@socially_good fb.com/sociallygood