linkedin for university faculty
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![Page 1: LinkedIn for University Faculty](https://reader034.vdocuments.net/reader034/viewer/2022052522/54b807f14a795931078b4627/html5/thumbnails/1.jpg)
LinkedIn:
for a university faculty member
Jack Guangzhi ZhengAssistant Professor, IT Department
http://www.linkedin.com/in/jgzheng
April 16, 2012
Professional Development Workshop
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Overview
• What is LinkedIn?
• How can LinkedIn help us as university faculty?– Individual: scholar, professional, educator– Community: user group, academic/professional
association, special interest group– Institution: degree, department, school,
university
• How is LinkedIn used in SPSU?
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Professional
Social and networking
Dynamic resume
Job and career
Skill and achievement
Endorsement
Business
Credibility
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Basic LinkedIn Capabilities
Personal profile and
resume
Endorsement and
recommendation
Application and content
mashup
Updates and feeds
Contact management
Job searching and posting
Company profile Group
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As a Professional/Faculty
• Dynamic vita/resume building
• Professional networking– Create connections with colleagues, students
practitioners, etc.– Keep all contacts organized.– Share updates and ideas.– Get connections' updates and sharing.
• Participate in professional groups (community of practices)– Hot topic discussions– Get notified about events
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Dynamic Resume – Get Recognition!
• Presentations
• Projects
• Publications
• Student recommendations
• Skills
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Social and Networking
• Automatic updated contacts– Keep in touch!
• Activity feeds from connections– Share content, thoughts and ideas– Profile changes– Skill endorsement– Recommendation– Group activities
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Groups
• Group examples– Professional– Interest– Association– Academic– Alumni– Non-profit
• What can we do in groups– Discussion– Conference and journal call for papers– Event publicizing– News and updates– Survey
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Group Discussions
• Educational
• SoTL
• Expertise
• Practice
• Technology
• Hot topic
• Trends
• Research
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Creating and Managing a Group
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As an Institution
• Two major purposes of using social media– Marketing and promotion– Student engagement and services sense of
community
• How is it different from other popular social networks like FaceBook?– Audience: professionals– Content: professional and educational
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Serving Students
• It's not only professional development and networking for faculties, but also for students
• Students should be encouraged to join the professional network for career development– Find networking and job
opportunities– Look for "role models" who
have similar backgrounds
• Plus, it's also a good way of out-of-class student engagement http://www.dazeinfo.com/2013/02/26/social-media-channels-used-by-recruiters/
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Faculty Involvement
• Encourage students to build up career profiles and portfolio
• Urge students to actively participate in professional networking
• Facilitate group discussions on– career related issues and concerns– industry trend– advanced education and training– community news and events
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SPSU on LinkedIn
I made some earliest and most contribution and remain as an co-owner of the site.
http://www.linkedin.com/company/southern-polytechnic-state-university• Over 1,500 followers• Over 200 page views per month• Attention from the marketing dept.?
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Degree Programs on LinkedIn
http://www.linkedin.com/company/southern-polytechnic-state-university/master-of-science-in-information-technology-1287754/product?trk=biz_product
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SPSU Groups
Group # of Members Owner Creation DateSPSU Alumni 2702 Patrick Duncan 4/7/2008
SPSU Group 656 David Christiansen 7/8/2008
Construction Management 502 Cherri Watson 8/28/2009
Career Center Connection 240 Jill Forest 8/25/2009
SPSU IT Graduates 107 Jack Zheng 10/16/2012
Business Administration 101 Brenda Luther 6/13/2008
ETCMA 78 Sarah Weldon 10/18/2012
MS in Quality Assurance 53 Bill Bailey 1/3/2013
Entrepreneurs Forum 43 Pierrette Maillet 12/28/2011
Consort AT-HIT Alumni 36 Anngie (Jenkins) Young 3/27/2013
Civil Engineering (BSCE) 17 Fereidoon Angoory 8/9/2012
CGDD 12 Jon Preston 3/20/2013
Architecture Alumni 4 Jesse Caudill 2/20/2013
CS and SWE Alumni 2 Orlando Karam 3/20/2013
As of 4/14/2013
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SPSU IT Graduates Grouphttp://www.linkedin.com/groups?gid=4673332
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A Few Tips
• Privacy– Edit your public profile
• Easy share to LinkedIn
• LinkedIn APIs– Share plugin– LinkedIn profile plugin to put on your website– Login with LinkedIn
• Content mashup– SlideShare– WordPress