LinkedIn Jobs

The Secret Ingredient to your

recruiting strategy

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Dedicated Q&A at the end.

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Housekeeping notes:

3

Introductions

Agenda

4

Current trends impacting staffing

companies 1

How to use LinkedIn Jobs to

attract and source the best talent 2

How to drive results to increase

placements and your bottom line 3

Use for alignment

LinkedIn: A global pool of talent

6M+ INDONESIA

3M+ PHILIPPINES

2M+ MALAYSIA

1M+ SINGAPORE

2M+ SAUDI ARABIA

25M+ BRAZIL

128M+ UNITED STATES

OF AMERICA

12M+ CANADA

35M+ INDIA

7M+ AUSTRALIA

1M+ NEW ZEALAND

4M+ SOUTH AFRICA

2M+ UNITED ARAB EMIRATES

20M+ UNITED KINGDOM

11M+ FRANCE

9M+ ITALY

2M+ BELGIUM

1M+ DENMARK

5M+ TURKEY

6M+ NETHERLANDS

2M+ SWEDEN

8M+ SPAIN

20M+ CHINA

433M+ members

worldwide +2 new members per second

Professionals use LinkedIn to…

Identity Build a

professional identity

Network Connect with

professionals and build their

career

Knowledge Share and learn industry

trends, tips, and insights

Agencies use paid tools to…

Brand Prospect & Promote

• Build trust with candidates and

clients

• Place your firm and jobs in front

of 400M+ members looking for

jobs and talking about business

Recruiting Solutions

• Drive business development

leads

• Drive passive candidate leads

and increase candidate

quality

• Get in front of mobile

members via the news feed

Prospecting

Solutions • Find top candidates and

clients, faster

• Reach out to them directly

• Close more candidates &

clients

Marketing Solutions

Close

2016 Contractor and

Full time talent

trends report

Use for alignment

Use for alignment

8

* Download the report here

Almost everyone is open to your opportunities

9

84%

of global professionals are

interested in hearing from a

staffing firm.

Whether or not someone is an active or passive candidate, they want to know

about your open roles.

Most talent is passive,

but active talent is on the rise

10

25% 2014

30% 2015

36% 2016

Passive talent

Active talent

Staffing firms:

The resource for contractors landing a new job

11

39%

32%

30%

Got a referral from someone they knew at thecompany

Applied through a third-party website or online jobboard

Used social professional networks

0.5

46%

38%

37%

Got a referral from someone they knew at thecompany

A third party recruiter/headhunter/staffing firm

Used social professional networks

Permanent

Contractor

3 ways… to apply these trends to your recruiting

strategy

Give contractors good

service Compared to full-time candidates,

contractors are more likely to hear from

recruiters who don’t match them with the

right role or don’t provide enough

information about the company. Train

your consultants to look for strong signals

that someone is a match.

Position your firm to stand

out from the competition Have a presence at each step of a

candidate’s journey. Encourage your

teams to share updates on your firms

values, people, culture and of course,

your open jobs

GET FREE DEMO

Empower your consultants

to be brand ambassadors Your consultants are the first touchpoint

in a candidate’s journey. They can be

the determining factor for whether

candidates work with your firm or not.

This makes your consultants your most

important asset.

How to use LinkedIn

Jobs to attract and

source the BEST

talent

13

Use for alignment

Use for alignment

Passive

64%

433M+

Active

36%

members

Note: Active-passive figures come from the 2016 Contractor & Full-Time Talent Trends survey conducted by LinkedIn Research Network.

Agencies turn to LinkedIn Jobs to reach BOTH

active or passive

Job

Boards

Your

agency

How Job Slots work

Candidates will see your jobs in

When candidates view your jobs,

they are twice as likely to respond

to a recruiter’s InMail

* Additional fee

Post your job to over 433 million passive and

active candidates. Swap any of your roles

into the same slot, year-round.

Track who’s looking at your jobs, who’s

applying, what their skills are, and what

companies they’ve been working with.

See qualified candidates applying and view

their LinkedIn profiles. Filter applicants

by location, experience level, role, and

more.

• Their homepage news feed

• Your employee profile pages*

• Your organization’s LinkedIn Career Page*

• Their mobile: LinkedIn.com, LinkedIn Job Search, and LinkedIn Student

apps

• Their InMail right rail

• Jobs homepage and job search

GET FREE DEMO

2X

Post your job and automatically recommend the right job to the right candidate

Target top candidates Harness all the power of LinkedIn’s data to

promote your jobs to just the right candidates.

Feature Jobs on Career Page Get the word out about great new jobs on your

company’s Career Page so prospects can easily

find your jobs.

LinkedIn Job Slots

Feature Jobs on Jobs homepage Get the word out about great new jobs on your

company’s Career Page so prospects can easily

find their way to you.

Post your job and automatically recommend the right job to the right candidate

Reach candidates in their inbox Want to take your job posts further? Amplify your

reach by contacting the right candidates right in

their inbox.

Promote Jobs in LinkedIn Search

App Then, get the visibility you need in the LinkedIn

Job Search App - so you’re sure to be seen by

candidates who are actively searching for jobs.

LinkedIn Job Slots

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Are you presenting at a breakout

session?

Make sure your segue slides are the right

color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click

the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the

layout that you want.

Keynotes &

general

sessions

Innovation

breakout

track

Data &

Metrics

breakout

track

Talent Brand

breakout

track

Talent

Management

breakout

track

Leadership

& Strategy

breakout

track

Pipeline &

Recruitment

breakout

track

title title title title title title title

The Job Search Journey

Assess Apply Discover

Are you presenting at a breakout

session?

Make sure your segue slides are the right

color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click

the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the

layout that you want.

Keynotes &

general

sessions

Innovation

breakout

track

Data &

Metrics

breakout

track

Talent Brand

breakout

track

Talent

Management

breakout

track

Leadership

& Strategy

breakout

track

Pipeline &

Recruitment

breakout

track

title title title title title title title

Meet Jenny Jobseeker

Are you presenting at a breakout

session?

Make sure your segue slides are the right

color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click

the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the

layout that you want.

Keynotes &

general

sessions

Innovation

breakout

track

Data &

Metrics

breakout

track

Talent Brand

breakout

track

Talent

Management

breakout

track

Leadership

& Strategy

breakout

track

Pipeline &

Recruitment

breakout

track

title title title title title title title

Casual Discovery with LinkedIn

Are you presenting at a breakout

session?

Make sure your segue slides are the right

color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click

the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the

layout that you want.

Keynotes &

general

sessions

Innovation

breakout

track

Data &

Metrics

breakout

track

Talent Brand

breakout

track

Talent

Management

breakout

track

Leadership

& Strategy

breakout

track

Pipeline &

Recruitment

breakout

track

title title title title title title title

Home: Discovering jobs

Are you presenting at a breakout

session?

Make sure your segue slides are the right

color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click

the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the

layout that you want.

Keynotes &

general

sessions

Innovation

breakout

track

Data &

Metrics

breakout

track

Talent Brand

breakout

track

Talent

Management

breakout

track

Leadership

& Strategy

breakout

track

Pipeline &

Recruitment

breakout

track

title title title title title title title

A typical job posting

Are you presenting at a breakout

session?

Make sure your segue slides are the right

color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click

the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the

layout that you want.

Keynotes &

general

sessions

Innovation

breakout

track

Data &

Metrics

breakout

track

Talent Brand

breakout

track

Talent

Management

breakout

track

Leadership

& Strategy

breakout

track

Pipeline &

Recruitment

breakout

track

title title title title title title title

A candidate’s fit

Are you presenting at a breakout

session?

Make sure your segue slides are the right

color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click

the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the

layout that you want.

Keynotes &

general

sessions

Innovation

breakout

track

Data &

Metrics

breakout

track

Talent Brand

breakout

track

Talent

Management

breakout

track

Leadership

& Strategy

breakout

track

Pipeline &

Recruitment

breakout

track

title title title title title title title

Apply with LinkedIn: Ease and

convenience

Key Takeaways

30

The candidate’s journey on LinkedIn

Connect

with you or your

consultants

Follow

your company

View

your job

GET

HIRED

View

your Company Page

View

your Career Page

Reach out

to a consultant

Apply

to a job

31

Bring the best candidates to your doorstep by

reaching the right candidates with the right jobs — automatically

You want to recruit passive

as well as active candidates.

90% of global professionals are open to a

new job. And over 50% of people who view

jobs on LinkedIn are passive candidates.

You want more of the right

candidates with less effort.

2X your recruiters’ InMail response rates

when candidates interact with your job before

a recruiter reaches out.

You want more qualified

people to see your jobs.

In the past year, monthly job views on

LinkedIn have grown 90%. And monthly job

applications have grown 86%.

How LinkedIn Job Slots

can help you reach

candidates each step of their

journey

Use for alignment

Use for alignment

Next Steps

33

Update your company page 1

Begin posting your jobs 2

Continue the conversation with a LinkedIn

executive 3

Use for alignment

Q&A?