linkedin latest updates 2014

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Digital Marketing Priorities 2014 Brought to you by: LinkedIn Latest 2014 Danny Bermant, Director, BrainstormDigital 7 Key LinkedIn changes affecting B2B marketing and your personal use of LinkedIn you don’t want to miss #PlanToSucceed

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Digital Marketing Priorities 2014 Brought to you by:

LinkedIn Latest 2014

Danny Bermant, Director, BrainstormDigital

7 Key LinkedIn changes affecting B2B marketing and your personal use of LinkedIn you don’t want to miss

#PlanToSucceed

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About SmartInsights.comActionable Marketing Advice

Recommended channel hub page: SmartInsights.com/social-media-marketing/

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About me

Over 13 years in digital marketing

Convert social media followers into clients

Specialising in mid-size companies and Pharma

More info at brainstorm-digital.co.uk

@bstormdigital

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What we’ll cover today

What are the 7 Key LinkedIn changes? How will they transform your digital

marketing activity? How can you take advantage of them

today?

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What are the 7 Key LinkedIn changes?

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1. Profile Organizer scrapped as premium feature

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Some Profile Organizer features available to standard users

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These will help you to better manage lead generation

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Vote 1 – please vote!

Do you use LinkedIn for lead generation? Yes, we regularly attract new leads via LinkedIn We occasionally attract new leads We’re not attracting new leads but would love to know how We have no interest in using LinkedIn for lead generation

Note there is one answer only per Vote,

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2. You can no longer segment LinkedIn contacts

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You need to export your contacts to a CRM system

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Vote 2 - Please vote!

Do you have a CRM system to actively manage your sales leads?

Yes we already have one Yes were planning to adopt it Not sure No plans to adopt it

Note there is one answer only per Vote,

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3. You can publish posts on your profile!

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Be your company’s spokesperson!

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Sign up for early access!

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4. You can no longer post status updates on your profile

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If you want to be visible, make more use of groups

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5. Products and Services no longer available on company pages

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You will need to create showcase pages instead

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You’ll need to budget for additional resources as well as ads

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Vote 3 – please vote!

Do you use LinkedIn ads to promote your company page?

We’re already using them Yes were planning to use them Not sure No plans to use them

Note there is one answer only per Vote,

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6. LinkedIn Today has been replaced by LinkedIn Pulse

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Follow publications that are relevant to your industry

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7. LinkedIn Signal has been discontinued

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You can however track posts

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You can also search within groups for relevant topics

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In summary…. Use LinkedIn Connections for managing contacts Consider integrating LinkedIn with a CRM system Publish your own blog on your profile Use groups instead of status updates to raise visibility Utilise showcase pages to highlight your company’s

products and services Use LinkedIn Pulse to stay informed on the latest

developments Search LinkedIn posts or group discussions to track

though leaders in your industry

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Questions to consider Do you have a lead

generation strategy? Do you have a

LinkedIn strategy? Is your LinkedIn activity

adequately resourced?

Download the Influencer Outreach Guide http://bit.ly/J0oiGl

Other articles by me on SmartInsights http://bit.ly/1jyo3zM

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Bonus! Access your FREE video - www.brainstorm-digital.co.uk/groups

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