SETTING UPYOUR LINKEDINCOMPANY PAGE

Post both external and internal content

Experiment to find the right posting frequency

Share posts fromthe company ’s blog

Share the work your company has done

Share links to Case Studies & Whitepapers

Feature testimonials and success stories

Use the combo powers of SlideShare + LinkedIn

Don’t forget to share videos Use sponsored posts

Share blogs and PR articles on the page

www.mapplinks.comwww.mapplinks.com/blog/www.facebook.com/mapplinkswww.twitter.com/mapplinks

Add the brand logo for the profile photo

Use a cover photo torepresent the company

Ask employees to updatetheir bio on LinkedIn with

the company page

Create showcase pages for services and

products

LINKEDIN MARKETINGESSENTIALS FOR

COMPANY PAGES

CONTENT STRATEGY FOR THE PAGE