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  • LinkedIn is the worlds largest professional social media network with over 120 million members and growing rapidly.

    LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas and opportunities with a broad network of professionals.What is LinkedIn ?Linkedin Part 1 Introduction, Profile, Contacts *

  • What is Social Media?Social media are media for interaction, using highly accessible and scalable techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Wikipedia

    SOCIALCOMMUNICATION*

  • Why use Linkedin?Largest professional network on the Internet120,000,000 members in over 200 countries as of July 2011Includes executives from all Fortune 500 companiesOver 2,000,000 company pages80% of all companies use social media for recruiting75% of those companies use Linkedin to find candidatesApproximately 1,000,000 new users join EVERY WEEKThe following countries are responsible for the highest percentage of Linkedin usage: United States 42.8% 6. Italy 2.3% India - 13.7% 7. Germany 2.3% United Kingdom 6.7% 8. Spain 2.0 % Netherlands 3.7% 9. Australia 1.9% Canada 2.8 %10. South Africa 1.4%*

  • Linkedin DemographicsAge Group: 35-49 37% Over 50 31%Users: Male 51% Female 49%Education:College 47% Post Grad 27%Income: $60k-$100k 30%Over $100k 39%*

  • How Do I Join?Go to www.linkedin.comSelect Join Today from the top menu barEnter your first name, last name, email address and password*

  • Tabs in LinkedInHome PageThis page opens when you log on to your Linkedin account. You can access the different sections of Linkedin using the tabs on the navigation bar.Add Trusted ContactsPost Comments/UpdatesSee Updates From Your ContactsYou ARE Being WatchedPeople You May Know*

  • Linkedin ProfileWhat does your profile say about your brand? Most important part of Linkedin Your electronic business card Represents your career accomplishments Opens the door to new opportunities Controls your online professional identityImportant Tips Profile should be 100% complete First impressions count Provide details Spelling and grammar are important*

  • Profile - Parts of the ProfileYour Linkedin profile consists of 7 primary sections plus several optionalsections. Selected information from these sections are pulled to the Snapshot section of your profile. A complete profile consists of the following:PHOTO

    SUMMARYSPECIALTIESEDUCATIONCURRENT position PAST or CURRENT positions (2 in addition to current position)RECOMMENDATIONS (Total of 3, worth 5% each)5%5%5%15%25%30%15%*

  • Profile - SnapshotYour Snapshot is seen by visitors to your Linkedin account. It features a professional photo, an overview of your name, current position, location, past positions, education and recommendations. Think of it as your next-generation business card.Basic InformationProfile Completion Assistant*

  • Profile Headline, Area & IndustryFor best results, add a catchy headline that will generate immediate interest.Adding your zip code will bring up specific and general locations. Choosing thelocal metropolitan area will generate more results over the specific zip code location. Choose Area & IndustryAdd Headline*

  • Profile - PhotoSelect a profile photo that is professional and consistent with other online profilesyou may have. Your photo helps put a face with a name and makes you more recognizable across networks and to your contacts. Dress professionally with a plain background.NO candid photoNO other peopleYES professional*

  • Profile Summary & Specialties The Summary screen consists of (a) Professional Experience & Goals and(b) Specialties. The Professional Experience & Goals should be brief, compelling and easy to read. Specialties should contain keywords found in job descriptions. Max 2,000 CharactersUnlimited (I Think)*

  • Profile - EducationList all higher education including universities, community colleges and anycontinuing education. Include any school activities you participated in.Note: To make changes or add a another school, click Edit or +Add a school respectively.*

  • Profile - Add PositionInclude all appropriate current and former work history to complement your future career path. Your work experience should be MORE than the informationshown on your resume. Include any volunteer work in this section. *

  • Profile - RecommendationsGive employers, recruiters and those looking to connect with you a expanded view of you as a direct report, boss, colleague or client. They make your LinkedIn presence more dynamic and bring credibility to your profile.*

  • Profile - Request RecommendationsIts a bit clich, but its as easy as . But remember, nothing replaces a personal one-on-one request to get the ball rolling.123*

  • Profile - SkillsThis section allows you to enter any skills you have developed over the courseof your career. Use this section to address specific job requirements for yourfuture career path. You can add up to 50 skills, your proficiency and experience levels.Add Proficiency & Years*

  • Profile - Additional InformationLinkedin allows you to be three dimensional. Use the Additional Informationsection to list some interesting facts about your professional and personalactivities. This information can be used as ice breakers in an interview. *

  • Profile - Personal InformationThis is the only section that includes any personal information. It is importantto put a contact phone number and email address here as a potentialemployer cannot contact you unless they are Linkedin with you. *

  • Profile - Add Applications*1* Others availableMake your profile more robust by adding sections and applications to highlightother talents and skills that will distinguish you from the competition. Share and collaborate with your network to get insights that will help you be more effective. *

  • Profile - Useful Applications1* Others availableSome of the most useful applications allow Linkedin users to share a wealth of information that may not be compatible with other types of social media. Some of the most common apps are: WordPress

    Connect your virtual lives with the WordPress LinkedIn application. With the WordPress app, you can sync your WordPress blog posts with your LinkedIn profile. Box.net Files

    Looking for a job? Share your resume or portfolio on your LinkedIn profile and send it from Box to your LinkedIn contacts. You can quickly and easily add virtually any type of file to your LinkedIn profile, so visitors can download and view them.SlideShare Presentations

    SlideShare is the best way to share presentations on LinkedIn! You can upload & display your own presentations, check out presentations from your colleagues, and find experts within your network.*

  • Profile - Useful Applications1People that view your profile can also view documents that are uploaded using theapplications. This is useful if you have information (recommendations, examples ofprevious projects, etc.) that are beneficial to your career goals: *

  • Profile Privacy Settings1Linkedin has some default privacy settings that you may want to change. These default settings allows Linkedin to share your information with 3rd parties and allowLinkedin to use your information for their advertising purposes: Click on your name to get pulldown menu*

  • Profile Privacy Settings1On the pull down menu, click on settings. The screen shown below will be displayed.Click on Account to view the privacy control options. There are two privacy settingson this screen; Manage Social Advertising and Turn on/off enhanced advertising. *Step 1 Click on AccountStep 2 Click on Manage Social Advertising

  • Profile Privacy Settings1Clicking Manage Social Advertising will bring up the screen shown below. Clickthe check box to remove the checkmark. Be sure to click on Save when finished.Do the same for Turn on/off enhanced advertising. *Click the check boxBe sure toclickSave

  • Profile Privacy Settings1There are also privacy settings that need to be changed in Groups, Companies &Applications. Go back to the settings page and click on Groups, Companies &Applications instead of clicking Account. *Go to Groups, Companies & Applications

  • Profile Privacy Settings1Change the settings in the Privacy Controls section. There are two settings in thisSection, just as there were two settings in the Account section. Always be sure toClick the Save button when finished with each setting. *Change these settings

  • Linkedin ContactsThe power of Linkedin lies in your contacts. Linkedin works best with more contacts Contacts should be people you know well Most should be friends or former coworkers Can get Linkedin with group members Linkedin shows contacts through 3rd levelImportant Tips Email lists are fastest way to add contacts Review People You May Know on Home Page You can be kicked off Linkedin by inviting people you do not know *

  • Contacts - Overview Degrees of Separation1Contacts provide you a network of professionals (connections) with whom you can collaborate about your marketing plan, help you get to the hiring manager and provide information about a targeted employer. You just might meet new friends as well.*

  • The QuestionI have 64 contacts at the 1st level.How many people can I reach through the 3rd level? (This will require a maximum of 3 phone calls)64 First Level Contacts*

  • Contac