LinkedIn is the world’s largest professional social media network with over 120 million members and growing rapidly.

LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas and opportunities with a broad network of professionals.

What is LinkedIn ?What is LinkedIn ?

Linkedin – Part 1

Introduction, Profile, Contacts

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What is Social Media?Social media are media for interaction, using highly accessible and scalable techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Wikipedia

SOCIALCOMMUNICATION

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Why use Linkedin?

Largest professional network on the Internet

120,000,000 members in over 200 countries as of July 2011

Includes executives from all Fortune 500 companies

Over 2,000,000 company pages

80% of all companies use social media for recruiting

75% of those companies use Linkedin to find candidates

Approximately 1,000,000 new users join – EVERY WEEK

The following countries are responsible for the highest percentage of Linkedin usage:2. United States – 42.8% 6. Italy – 2.3%3. India - 13.7% 7. Germany – 2.3%4. United Kingdom – 6.7% 8. Spain – 2.0 %5. Netherlands – 3.7% 9. Australia – 1.9%6. Canada – 2.8 % 10. South Africa – 1.4%

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Linkedin Demographics

Age Group: 35-49 – 37% Over 50 – 31%

Users: Male – 51% Female – 49%

Education: College – 47% Post Grad – 27%

Income: $60k-$100k – 30% Over $100k – 39%

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How Do I Join?• Go to www.linkedin.com• Select “Join Today” from the top menu bar• Enter your first name, last name, email address and password

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Tabs in LinkedIn

Home PageThis page opens when you log on to your Linkedin account. You can access the different sections of Linkedin using the tabs on the navigation bar.

Add Trusted Contacts

Post Comments/Updates

See Updates From Your Contacts

You ARE Being Watched

People You May Know

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Linkedin ProfileWhat does your profile say about your brand?

• Most important part of Linkedin

• Your electronic business card

• Represents your career accomplishments

• Opens the door to new opportunities

• Controls your online professional identity

Important Tips

• Profile should be 100% complete

• First impressions count

• Provide details

• Spelling and grammar are important 7

Profile - Parts of the ProfileYour Linkedin profile consists of 7 primary sections plus several optionalsections. Selected information from these sections are pulled to the Snapshot section of your profile.

A complete profile consists of the following:

PHOTO

SUMMARY

SPECIALTIES

EDUCATION

CURRENT position

PAST or CURRENT positions (2 in addition to current position)

RECOMMENDATIONS (Total of 3, worth 5% each)

5%

5%

5%

15%

25%

30%

15%

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Profile - SnapshotYour Snapshot is seen by visitors to your Linkedin account. It features a professional photo, an overview of your name, current position, location, past positions, education and recommendations. Think of it as your next-generation business card.

Basic InformationProfile Completion “Assistant”

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Profile – Headline, Area & IndustryFor best results, add a “catchy” headline that will generate immediate interest.Adding your zip code will bring up specific and general locations. Choosing thelocal metropolitan area will generate more results over the specific zip code location.

Choose Area & Industry

Add Headline

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Profile - PhotoSelect a profile photo that is professional and consistent with other online profilesyou may have. Your photo helps put a face with a name and makes you more recognizable across networks and to your contacts. Dress professionally with a plain background.

NO candid photo NO other peopleYES professional

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Profile – Summary & Specialties The Summary screen consists of (a) Professional Experience & Goals and(b) Specialties. The Professional Experience & Goals should be brief, compelling and easy to read. Specialties should contain keywords found in job descriptions.

Max 2,000 Characters

Unlimited (I Think)

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Profile - EducationList all higher education including universities, community colleges and anycontinuing education. Include any school activities you participated in.Note: To make changes or add a another school, click Edit or +Add a school respectively.

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Profile - Add PositionInclude all appropriate current and former work history to complement your future career path. Your work experience should be MORE than the informationshown on your resume. Include any volunteer work in this section.

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Profile - RecommendationsGive employers, recruiters and those looking to connect with you a expanded view of you as a direct report, boss, colleague or client. They make your LinkedIn presence more dynamic and bring credibility to your profile.

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Profile - Request RecommendationsIt’s a bit cliché, but it’s as easy as . But remember, nothing replaces a personal one-on-one request to get the ball rolling.

1 2 3

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Profile - SkillsThis section allows you to enter any skills you have developed over the courseof your career. Use this section to address specific job requirements for yourfuture career path. You can add up to 50 skills, your proficiency and experience levels.

Add Proficiency & Years

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Profile - Additional InformationLinkedin allows you to be three dimensional. Use the Additional Informationsection to list some interesting facts about your professional and personalactivities. This information can be used as “ice breakers” in an interview.

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Profile - Personal InformationThis is the only section that includes any personal information. It is importantto put a contact phone number and email address here as a potentialemployer cannot contact you unless they are Linkedin with you.

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Profile - Add Applications*

* Others available

Make your profile more robust by adding sections and applications to highlightother talents and skills that will distinguish you from the competition. Share and collaborate with your network to get insights that will help you be more effective.

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Profile - Useful Applications

* Others available

Some of the most useful applications allow Linkedin users to share a wealth of information that may not be compatible with other types of social media. Some of the most common apps are:

WordPress

Connect your virtual lives with the WordPress LinkedIn application. With the WordPress app, you can sync your WordPress blog posts with your LinkedIn profile.

Box.net Files

Looking for a job? Share your resume or portfolio on your LinkedIn profile and send it from Box to your LinkedIn contacts. You can quickly and easily add virtually any type of file to your LinkedIn profile, so visitors can download and view them.

SlideShare Presentations

SlideShare is the best way to share presentations on LinkedIn! You can upload & display your own presentations, check out presentations from your colleagues, and find experts within your network.

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Profile - Useful ApplicationsPeople that view your profile can also view documents that are uploaded using theapplications. This is useful if you have information (recommendations, examples ofprevious projects, etc.) that are beneficial to your career goals:

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Profile – Privacy SettingsLinkedin has some default privacy settings that you may want to change. These default settings allows Linkedin to share your information with 3rd parties and allowLinkedin to use your information for their advertising purposes:

Click on your name to get pulldown menu

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Profile – Privacy SettingsOn the pull down menu, click on settings. The screen shown below will be displayed.Click on “Account” to view the privacy control options. There are two privacy settingson this screen; “Manage Social Advertising” and “Turn on/off enhanced advertising”.

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Step 1 – Click on Account

Step 2 – Click on Manage Social Advertising

Profile – Privacy SettingsClicking “Manage Social Advertising” will bring up the screen shown below. Clickthe check box to remove the checkmark. Be sure to click on “Save” when finished.Do the same for “Turn on/off enhanced advertising”.

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Click the check box

Be sure toclick

“Save”

Profile – Privacy SettingsThere are also privacy settings that need to be changed in “Groups, Companies &Applications”. Go back to the settings page and click on “Groups, Companies &Applications” instead of clicking “Account”.

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Go to Groups, Companies & Applications

Profile – Privacy SettingsChange the settings in the “Privacy Controls” section. There are two settings in thisSection, just as there were two settings in the “Account” section. Always be sure toClick the “Save” button when finished with each setting.

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Change these settings

Linkedin ContactsThe power of Linkedin lies in your contacts.

• Linkedin works best with more contacts

• Contacts should be people you know well

• Most should be friends or former coworkers

• Can get Linkedin with group members

• Linkedin shows contacts through 3rd level

Important Tips

• Email lists are fastest way to add contacts

• Review People You May Know on Home Page

• You can be kicked off Linkedin by inviting

people you do not know 28

Contacts - Overview

Degrees of SeparationDegrees of Separation

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Contacts provide you a network of professionals (connections) with whom you can collaborate about your marketing plan, help you get to the hiring manager and provide information about a targeted employer. You just might meet new friends as well.

YOU

Two Degrees AwayFriends of friends each connected to one of your connections

First Degree, Your ConnectionsYour trusted friends and colleagues,Coworkers, former coworkers

Three Degrees AwayReach these users through a friend and one of their friends.

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The QuestionI have 64 contacts at the 1st level.How many people can I reach through the 3rd level? (This will require a maximum of 3 phone calls)

64 First Level Contacts

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Contacts - Personal EmailThe easiest way to add contacts is from contacts in your existing email accounts.Your email accounts can be accessed from the Linkedin Home page.

Email Account

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Shows email contacts already on LinkedIn

Contacts - Personal EmailThe contacts from your personal email address are shown in Linkedin.Note: You may have to grant your email provider permission to use this feature.

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Contacts - Email AddressesYou can add email addresses of people you know but may not be in a personalemail account. This is a good method for sending email invitations to professionalcontacts.

Enter email addresses

Contacts – Add Connections

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Contacts - Individuals

Individual Search

You can search for individuals by using the people search on the menu ribbon.This option is available on all the tabs in Linkedin.

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Contacts - IndividualsNote: Searching for an individual may return multiple results. In this example,entering the name John Smith returned 25,867 results.

Individual Search

Can Refine by Company

Can Refine by Relationship35

Contacts - Get IntroducedSometimes you may want to get introduced, or reintroduced, to an individual. Inthe example, I want to get introduced to Reid Baker. A people search shows I havetwo connections to Reid. Placing the cursor on Reid’s name brings up several options.

Individual Search

2 Connections Options

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Contacts - Get IntroducedClicking on the Get introduced option brings up the screen shown below. Choosethe person you want to get introduced through and click the Continue button.

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Contacts - Get IntroducedClicking on the Get introduced option brings up the screen shown below. Choosethe person you want to get introduced through and click the “Continue” button. Compose separate messages to each individual and press the “Send” button.

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Linkedin GroupsUse groups to expand your network:

• Over 1,000,000 groups

• Can join up to 50 groups

• Find contacts and information

• All groups are free to join

• Some groups require approval to join

Important Tips

• You can contact any member of a group,

even if you are not 1st level connections

• Start discussions to gain the recognition of

recruiters 39

Groups - Finding GroupsClick on the Groups tab; on the pull down menu select Groups Directory.Either (a) type in a Keyword (such as engineering) or (b) select the ”All Categories” to review groups to join.

Search by Group name

Search by Group type

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Groups - Types Of Groups To JoinUse groups to increase your visibility within your professional network andto potential employers and recruiters. Groups allow you to share knowledge, ask questions and connect with like-minded professionals.

A suggestion for types of groups you should join:

INDUSTRY groups 10 - 20

PROFESSIONAL groups 10 - 20

JOB SEEKER groups 10 - 20

REGIONAL groups 2 - 5

Group Suggestions:

Pronet Charlotte Other Networking Groups

Former Employers Charlotte Business Journal

College Alumni Fraternity/Sorority41

Linkedin CompaniesUse Companies to:

• Find companies in geographic areas

• Find connections in a company

• Identify job opportunities

• Research potential employers

• Follow company activity

Important Tips

• Follow companies you are interested in

working for and note job postings

• Develop relationships in your targeted

companies by using common connections 42

Companies - Find ContactsTo find individuals you may know within a company: use the pull down menu,change the option from People to Companies. Type in the name of the companyand click the Search button.

Company Search

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Companies - Find ContactsA list of companies with the name you entered, along with any related companies,will be displayed. Find the desired company and click on the company name.

Click company name

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Companies - Find ContactsA brief description of the company will appear. Your connections to individualswill appear below the company desciption. Connections will be shown in order oflevel; your connections to 2nd level contacts will be shown with the contact’s information.

Contact overview

Individual contacts

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And Now – The AnswerI can reach 64 people with 1 phone call (1st degree).I can reach over 12,000 people with 2 phone calls (2nd degree).I can reach almost 1,300,000 people with 3 phone calls (3rd degree).

THIS IS THE POWER OF LINKEDIN!

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Time for a (very few) quest ions

Questions

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This presentation has now reached

The End

Thank You!48