linkedin presentation for mri
TRANSCRIPT
By Irina Shamaeva,
Partner, Chief Sourcer, Brain Gain Recruiting http://www.linkedin.com/in/irinashamaeva
http://twitter.com/braingain http://bit.ly/gplus-irinashamaeva Blog: http://booleanstrings.com
Certification http://sourcingcertification.com
eGrabberTM data capture software
quickly capture and process
unstructured data
such as Sales Leads, Resumes, etc.
http://www.egrabber.com
LinkedIn: Bird’s Eye View • Global Statistics
The Basics • Concepts • Basic vs. Paid Accounts • Best Practices
From a Job Description to Identifying and Contacting Candidates • Research on LinkedIn: Identifying Competitors • The Proper Use of the People Search Dialog • Messaging and InMailing • Finding People to Message • Shortcut to Messaging • Last Name Search Tip
Demo and Q&A
(Potentially) rich professional profiles • Structured Search
Company profiles
Messaging/InMailing system
Discussions: groups, answers; signal;
search for content = BIG DATA
Drawbacks • Bugs
• Confusing UX
• Shallow profiles
• Duplicates
• Expensive
Is THE top business network, as a fact of
life
Accounts for 100% of our placements in 2011-2012
(Log out to see this)
A member’s network consists of:
•1st, 2nd and 3rd degree connections
Basic users see less info on the 3rd level
•Those who belong to the member’s groups
•People who have OpenLink accounts
i.e. Business accounts with the option selected
(note: search for the “open link” is broken)
7
Groups = • Forums
Open = • Content
Is visible
Always use Advanced Search
Use Boolean • AND is implied
• OR needs to be capitalized
• NOT can be written as the minus
• Use “” for phrases
The fields in search are called facets
Refine your search, based on the
results
Paid features • Extra Search Facets
• Extra Inmails (messages to members)/ worth it
• Other extra features
LinkedIn Recruiter: different UX
LOTs of InMails; mass InMails /useful
Team collaboration /maybe
UI /inconvenient
Expensive
VERY promising: pipeline
LI Recruiter ~ Member’s View
LinkedIn is not a Job Board
Members see you as a member, so: • Fill out your profile
• Connect with others; join groups
• Post good content
• Send messages with care
From a Job Description to Identifying
and Contacting Candidates • Research on LinkedIn: Identifying Competitors
• The Proper Use of the People Search Dialog
• Messaging and InMailing
Move keywords between “keywords”, “title”,
and “last name”
Use different words to express the necessary
skills and industry
Don’t use every requirement to search
Both are messages to members • Messages can be sent to group members and
1st level connections for free
• InMails can be sent to all others (unless they
have blocked the InMails)
Messages/InMails get 10x better
response than emailing: • The recipients can (and will) check you out
• Safe, within the trusted network
• Doesn’t land in their junk email folder
Bit.ly/messagemembers • Add the LinkedIn ID
• Press Enter
Use degrees and certifications and see
full results from any type of account
Blog http://booleanstrings.com
Largest Sourcers’ Online Community • "Boolean Strings" Group on LinkedIn
• Boolean Strings Network
People Sourcing Certifications • http://sourcingcertification.com