linkedin presentation slides
DESCRIPTION
An online networking workshop focused on Linkedin.TRANSCRIPT
Getting Linkedin to Your Next Job
Reality Check
• Less than a 10% chance of landing a job without an inside connection
• Think beyond the online job search engines/job boards
• Build your network to develop new relationships
Agenda
• What is online networking• Establishing your goals• Why is your online reputation
important• What is Linkedin• Developing a well-written profile• Making connections• Netiquette
What is online networking?
• Uses web-based tools to meet and communicate with people online
• Your network consists of your contacts or connections
• Similar to in-person networking• Eliminates the discomfort of
in-person networking
What are your goals?
• Grow your network• Nurture relationships• Provide value over time• Uncover job opportunities
In that order!
Your Personal Brand
Personal Branding matches your interests, key personal
attributes, and strengths with your value proposition, in a clear
and concise message that differentiates your unique
promise of value and resonates with your target audience.
Why is your online reputation important?
• Employers are advertising, posting jobs on sites and searching for candidates that fit their job requirements
• Recruiters are regularly scanning these sites to find potential candidates
• Google Search
Statistics
• Microsoft-commissioned study on effect online information has on job searching– http://go.microsoft.com/?linkid=9709510
• 90 million users• The most popular business
networking site • Social context is business• Median age is 35-49• Executives from all Fortune 500
companies • Represents 170 industries and 200
countries
How it Works
• Develop a smart profile that:– Attracts connections– Gives people enough information about
you to determine if you might be a good connection
– Markets yourself and provides details about your value
Start With Who You Know
• Friends and family• Former classmates• Current and former colleagues
and business associates
Hey, Person I Need!Hey, Person I Need!
Long time no talk! How are you?! Sorry I haven’t written you in 17 years — boy have I been busy — but here’s some contrived anecdote to show I’ve been thinking about you. Thought you’d like to hear these few random things that are going on with me, too. Oh, by the way, I was thinking you could hire me/refer me/help me in some other way I’ve been generous enough to dream up for you. And since I’m sure you’re dying to read my resume, it’s attached. Totally can’t wait to catch up!
Sincerely,Most Transparent Jobseeker Ever
A Nice Introduction
Hi Jim. It’s been a very long time since we last spoke and I wanted to re-connect with you on Linkedin. I would love to find some time to get together soon for a cup of coffee and catch up, too.
Sincerely, Robert
Advanced Search
Advanced Search
2nd or 3rd Degree Contact
Premium Accounts
Who you don’t know
Ask for an IntroductionOr A Referral
In Mails
The Informational Interview
• Meeting with a person who has hands-on experience
• Success from an informational interview:– Applying for jobs online 1:1,500– Informational interviewing 1:12
• http://www.quintcareers.com/informational_interviewing.html
Search for Companies
• How you are connected• Activity on Linkedin• Overview of company• Jobs they have posted in
LinkedIn• Recent news postings
Search for Groups
• Alumni of former employers and educational institutions
• Other local business professionals
• Relate to the expertise you offer • Assist you in your job search
– Idaho Department of Labor– Idaho Professional Networking Group
Search & Enter A Discussion
Search & Enter a Discussion
• Observe the conversations• Establish your credibility and
knowledge• Pose and answer questions and
comment on discussion items
Answers
• Open to all• Browse by topic or keyword• Pose your own questions
Job Searching Tools
• Some networking sites function for the purpose of job searching– www.theladders.com
Job Searching Tools
Job Search Example
Job Search Example
Netiquette
• Basic rules to communicating online– Do not type in ALL CAPS– Don’t be long winded– Culture, language, and humor may be
different from your own. Be especially careful with sarcasm
– http://www.albion.com/netiquette/corerules.html
Linkedin’s Learning Center
Concerns & Warnings
• The whole world can see my personal information
• Being inundated with invitations to connect
• Takes too much time• Job seeking scams
• The potential to build your network is exponential
• Other networking opportunities will emerge through online networking
• Your network provides built-in security
More Benefits
It is a Process
• Networking online and building relationships takes time
• You need to put in the effort to get to know people
• Don’t neglect your other job searching tools
Questions & Answers