linkedin presentation v2

Make Your Business Fly

2013 Enrich Social Media. All rights reserved.



Elton Kuah, founder of ESM, was graduate from Bachelor Degree With Honours from Nottingham University in Electrical and Electronic Engineering.

Elton is a sought after speaker in the area of social media marketing. He was an invited speaker at Asia Business Forum 2009, KL Social Media Marketing 2010”, “The Internet Show Asia 2010” organized by Terrapin Singapore“ to share his experience and ideas cial media marketing with marketers and C-level executives. His profile on Linkedin is currently 1% top viewed in the world, and he is undergoing Innovation Ambassador Development Programme with Genovasi Malaysia .



CONNECTIONCONNECTION OPPORTUNITIES…



Some Client of ESM

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Our partner ranges from publishers and online media:



What is Linkedin

Professional Networking Site More than 200 million members



Linkedin Statistics in Malaysia



Airasia Linkedin Profile



Change Scenario

AirAsia Bhd Head of People’s Department Zamrah Ismail said the airline began using the site in January for hiring people after dissatisfied with recruitment agencies.

Source from http://www.themalaysiantimes.com.my/linkedin-aims-to-maintain-market-in-malaysia/

http://www.themalaysiantimes.com.my/linkedin-aims-to-maintain-market-in-malaysia/




Change Scenario

“The opportunity of seeking international candidates is much more easier by using this site compared to what it was before. The geographical reach of LinkedIn is really beneficial to us,” she said.

Since then, AirAsia’s advertising cost has reduced by almost 20 per cent, she added.

Source from http://www.themalaysiantimes.com.my/linkedin-aims-to-maintain-market-in-malaysia/





Who Can Benefit from Linkedin

Decision Makers Headhunters Businesses that advertise in physical media Speakers/Trainers/Event Organisers Tradeshow participating merchants



If YOUR businessdoes not have a productive

LINKEDINLINKEDIN channel…



Starting On Linkedin



3 Steps Of Linkedin



Professional Profile With Keywords



Measure Your Reach



Reach Power



700 People Within 2 Months



ROI Of Linkedin

Quantitative:

1. Total Connections2. New Invitations3. LinkedIn Profile Views4. LinkedIn Search Results5. Business Followers6. Industry and Location Representation



Total Connections

Under the “Contacts” tab you will see “Network Statistics” and your total connections will be your 1st, 2nd and 3rd level connections.

One thing LinkedIn doesn’t tell you is that you are only as visible as the size of your network.

You can get a quick glance at your number of connections and network size on your home page in a box called “Your LinkedIn Statistics”.



LinkedIn Profile Views

Just above “Your LinkedIn Statistics” is “Who’s Viewed Your Profile?” And you will see the number of times people have viewed your profile.

By clicking on the number LinkedIn will take you to a new page that identifies how many visitors have viewed your profile in the last X days, and identifies these visitors by name, title, and/or industry. (Potential Leads)

If you aren’t getting at least ten views a week then chances are you are not getting as much business as you could out of LinkedIn



ROI Of Linkedin

Qualitative

7. Inbox Activity and Sentiment8. Requests for Business9. LinkedIn Signal Keyword Mentions10. Likes and Comments on Updates11. Group Growth and Interaction12. Recommendations



Inbox Activity and Sentiment

Are you getting any inbox activity?

Figure Out If people are genuinely reach and build a relationship with you.

Are people thanking you for connecting? Genuinely interacting with you? Sending blanket newsletters? You will get a bit of

each, so its highly recommended of nurturing the “real” communications. Feed what you want more of, ignore what you want less of.



Genuine Connection



Requests for BusinessTrack Your Request For Business Weekly

If the request for consultations drops drastically, there is something wrong with your Linkedin visibility.

This is probably one of the most important metrics to measure – and one of the main goals for being on LinkedIn: to get more business!



Suggestion To Improve ROI

Create a LinkedIn calendar and creating daily/weekly tasks to keep on top of your LinkedIn presence.

As business people we need to know our ROI. The Return on our Time and Financial Investments.



Questions To Myself

If I am to spend an hour a day on LinkedIn, is it paying off?

1. Where are your numbers strong? 2. Where are they weak? 3. What are you going to do to improve them?



Thank You!Resources:

www.enrichsocialmedia.comwww.faceBook.com/enrichsocialmedia

Twitter.enrichsm.com

linkedin presentation v2

Small Business & Entrepreneurship