linkedin recruiting 101 slideshare

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Recruiting 101 By J. Austin Baker President EServ, LLC. Benefits, Outsourcing, Training linkedin.com/jaustinbaker jaustinbaker.wordpress.com/ twitter.com/jaustinbaker

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Linkedin is a powerful recruiting tool. This presentation outlines ways to use Linkedin for recruiting as well as some stats to help identify your audience on Linkedin. Top 10 tips for recruiting include outside the box ideas to make your recruiting system work with Linkedin.

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Page 1: Linkedin Recruiting 101 Slideshare

Recruiting 101By

J. Austin Baker

President EServ, LLC.Benefits, Outsourcing, Training

linkedin.com/jaustinbakerjaustinbaker.wordpress.com/

twitter.com/jaustinbaker

Page 2: Linkedin Recruiting 101 Slideshare
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Linkedin is about Exposure and Connections

for Business Professionals

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Photo credit: ”Linkedin Smurfs” by 99zeros

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Recruiting- % of Recruiters Using Social Media

• Nearly 20% of recruiters use no social networking sites at all.

• LinkedIn 67%• Facebook 8%• MySpace 1.5%• Twitter 1%

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My Linkedin StatsYour ConnectionsYour trusted friends and colleagues 303

Two degrees awayFriends of friends; each connected to one of your connections 58,400+

Three degrees awayReach these users through a friend and one of their friends 4,117,300+

Total users you can contact through an Introduction 4,176,100+

6,177 new people in your network since July 10

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The LinkedIn Professional At A GlanceAverage Age 41

Household Income $109,703

Male 64%

Comp Index Rank

HHI $100K+ 53.5% 210 1

Own Smartphone/PDA 34% 430 1

College Grad/Post Grad

80.1% 156 2

Business Decision Maker

49% 185 13

EVP/SVP/VP 6.5% 317 4

Source: @plan Summer 2008

Page 10: Linkedin Recruiting 101 Slideshare

The LinkedIn Audience: The New Influencers

A Younger, More Affluent, More Influential And Harder-To-Find Audience Than The Leading Business Sites

PropertyAverage

AgeAverage

HHI

%Comp Co Size <100

% Comp Business Decision Makers

% Comp That Read Business Magazine Last 30 Days

LinkedIn 41$109,70

326% 49% 29%

WSJ.com 48 $101,701 18% 40% 45%

Forbes.com 47 $93,896 18% 38% 47%

BusinessWeek.com

48 $95,668 18% 42% 51%

Source: @plan Summer 2008

Page 11: Linkedin Recruiting 101 Slideshare

LinkedIn Members: Educated & Affluent

95% Are College Educated 37% Are Post-Grads

LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)

Average HHI is $110K

24% Have A Portfolio Value of $250K+

Source: @plan Summer 2008

Page 12: Linkedin Recruiting 101 Slideshare

Financial Profile

• Average HHI $109,780• 24% Have A Portfolio Value of $250K+

– 56% Have An Account With An Online Brokerage– 60% Have An Account With An Offline Brokerage

• 85% Viewed/Paid Bills Online in Last 30 Days• 53% Monitored/Viewed Stocks Online in Last 30 Days• Types of Securities Owned:

– Money Market Funds: 35%– Shares of Stock: 30%– Self-directed IRA: 26%– Mutual Fund (Stock) 20%– Mutual Fund (Index) 15%

• Credit Card Ownership– American Express: 38%– Visa: 67%– MasterCard: 53%– Discover: 20%

Source: @plan Summer 2008

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Linkedin Gender & Age

Source: @plan Summer 2008

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Business Decision Makers• Job Titles:

– C-Level Executives 7.8%– EVP/SVP 6.5%– Senior Management: 16%– Middle Management: 18%

• 50% Are Business Decision Makers In Their Companies– Computer Software DM/Influencer: 32%– Computer Hardware DM/Influencer: 22%– Business Consulting Services: 18%– IT Consulting DM/Influencer: 17%– Office Supplies DM/Influencer: 17%– Business Equipment DM/Influencer: 20%– Printing DM/Influencer: 12%– Travel Services DM/Influencer: 12%

• Purchased in The Last Year For Their Business:– Computer Hardware 30%– Software 22%

Source: @plan Summer 2008

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Connect with people you know

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Find out where people are now

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Research people & companies

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Broadcast what you’re up to & find out what’severyone else is doing

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Recommendations

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Be a part of groups that match your interest – and discuss

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Form groups that match your interests

Employee Benefit Communication & Enrollment Forum- 10 Months- 248 Members5 Recruits, 15 Referrals- Cost = Zero (Time)

Memphis Eagle Scouts- 2 Months- 20 MembersFacebook Group- 70 Members1 Event- 50 People

MILE- 10 Months- 50 MembersFacebook Group- 41 Members

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Be introduced

Compose introductionsTo: Kenneth Siegfried From: Austin Baker

7 of your trusted connections can introduce you to Kenneth. Please choose one:

•Adams Ivey, Fariss •Duncan, Timothy •Graham, Shawn •Hu, Tao •Isaacman, Lauren •Kamra, J.R. •Philpott, James (Jay) Hundley

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Recruiting Tips- Top 10

1. Perform blind, “reverse”, & company reference checks

2. Make Interviews go smoother by finding out common interests & acquaintances

3. Use Advances Search Features to Identify Candidates

4. Send Nominator Linked In Messages to either people in the same group or people in your network

5. Use Status Updates to highlight key positions

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Recruiting Tips- Top 106. Post in Job Section of Groups where industry professionals

gather

7. Use Application plug-ins to link to profile- Slideshare- Upload a Company Recruiting Prez- box.net- Upload Pictures of staff events (Culture)- Wordpress- Link to a Recruiting Blog- Events- Post A Recruiting Event

8. Create a Group for your Company- Current & Alumni

9. Encourage Employees to Help you Recruit through their profiles

10. Sign up for Company Buzz to track twitter activity related to your company and keywords that you are looking for

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References

www.Theconversationprism.com

www.slideshare.com

JASON BAER - Convince & Convert www.convinceandconvert.com @jaybaer