nick westergaard | branddrivendigital.com | 2015

social spotlight

BRAND DRIVEN digital

LinkedInMaking the Most of the Social Network That Means Business

Photo via Flickr user The Suss-Man (Mike)

Remember These?

Photo via Flickr user TOKY Branding and Design

LinkedIn: Social Spotlight

‣ By the Numbers

‣ How Brands Engage

‣ Things to Remember

1

LinkedIn by the Numbers

347 millionmember professionals — smaller, yes. but the name says it all (not just ‘users’)

Source: LinkedIn Press About Page

39 millionstudents and recent college graduates on linkedin — they are the fastest growing demographic

Source: LinkedIn Press About Page

2 per secondrate at which new members sign up

Source: TechCrunch

2.1 millionlinkedin groups exist and share content

Source: Mashable

8,000 groupsare created on linkedin every day

40% of userscheck linkedin daily

Interaction Less Frequent

17 minutesper month are dedicated to linkedin use

22% mobilearrive at the site via mobile devices

Photo via Flickr user mariosundar

Launched in 2003, It’s One of the Oldest ...

Gated Approach

Photo via Flickr user macinate

Have You Ever Heard of …?

Not a Bad Showing

Not Literally ‘the Oldest’

But Clearly the Most Educated

A verage User = Male, 25-54 years

3 millionbusinesses have pages on linkedin

Most Used by B2B Marketers

2

How Brands Engage

Photo via Flickr user smi23le

Recent Updates = A New LinkedIn

LinkedIn Engagement

‣ Personal Brand Strategy

‣ Company Brand Strategy

‣ Career/Recruiting Strategy

‣ Community Building Strategy

Personal Brand Strategy

Public Profile

Company Page – OLD

Company Page – NEW

Career/Recruiting Strategy

Showcase Pages

Insights Too

Community-Building Strategy

Groups Take This Further

Photo via Flickr user Ricky Justus

Great Fit for B2B

Photo via Flickr user TheSeafarer

4x Better for Lead Gen

PPC Ad Network

3

Things to Remember About LinkedIn

Acquisitions

Pulse = Visual News

Visual News Served Fresh

10 Most Followed Companies‣ IBM

‣ Hewlett-Packard

‣ Microsoft

‣ Accenture

‣ Google

‣ Oracle

‣ Deloitte

‣ Apple

‣ Cisco Systems

‣ Dell

LinkedIn.com/InDemand

Measurement‣ Depends on personal strategy vs. business strategy

‣ Connections vs. company page followers

‣ Company page views

‣ Unique visitors

‣ Page clicks

‣ Referring links on site

Demographics Too!

LinkedIn Reminders

‣ Changes Are Impacting Use

‣ B2B Fit (vs. Small Business)

‣ Define Your Strategy — Personal/Company/Recruiting

‣ Consider PPC Ads

‣ Don’t Forget About the “LI Family” — SlideShare, etc.

Which Brands Do You Follow?

nick westergaard | branddrivendigital.com | 2015

BRAND DRIVEN digital

Questions?blog: branddrivendigital.com podcast: onbrandpodcast.comtwitter: @nickwestergaard