linkedin targeted ads

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LinkedIn Talent Solutions Targeting

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LinkedInTalentSolutionsTargeting

Profile-based Targeting

Title

Company

GeographyMember

enteredorIP

GroupMembership

CompanyFollowing

SchoolFieldofStudy

GraduationYear

3

USER PROVIDED

CompanyJob Title

GeographyCompany Following Group Membership

SchoolGraduation Year

Field of Study

DERIVED

Function Seniority

Company SizeCompany Industry

Years of ExperienceGender

AgeGeography (IP)

Leverage LinkedIn Profile-based Targeting

Danie

Seattle, WA USA

Boston University

COMPANY INDUSTRYSIZE

SCHOOL

LOCATION

JOB TITLE

SENIORITY

FUNCTION

FIELD OF STUDY

DEGREE

GRADUATION AGE

SKILLS

GROUPS

IP

Communication

Bachelor of Science

2011, 25-34

Simply Measured, 51-200, Internet

Senior Marketing Manager, Marketing, Senior IC

CMA, LEWIS, Social Tools

SEO, Social Media, Digital Marketing, Blogging

5

Targeting by Function Inferred from user entered title

User Entered Title (possibly many)↓

Standardized Title ↓ ↓

Seniority Function

LevelsofSeniority:

Unpaid/Training/EntryIC*/SeniorIC*/Manager/Director/VP/CXO/Partner/Owner*Individualcontributor(IC)includeshighlyskilledprofessionalsex.Engineer,teacher,doctor,lawyer,etc

6

Targeting by Years of Experience Inferred from user entered job experience

User Entered Job Titles (possibly many)↓

Years of Experience per job+

Years of Experience per job=

Total Years of Experience

Company Size and Company Industry

7

•Member industry is directly inferred from their current experience

Company Entered Nameê

Company Entered Industryê

Company Entered # of employees

Sample Targeting Facets:Company Name → LinkedIn

Company Industry → InternetCompany Size → 5,000-10,000

Large companies may span several industries but can only choose one. Spot-check company pages to ensure you are targeting the correct industry.

Skills Targeting – reach experts in their field

When targeting by skills you are reaching members who:

• Explicitly added their skills into the skills section

• Have skills mentioned on their profile text, but not within the explicit skills section

• Have inferred skills based on explicit skills and key values they entered

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