linkedin - to grow your business relationships
TRANSCRIPT
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To Grow your Business Relationships
South Shore Ad Club Nov 9, 2011
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Laura Willis Gen-Sights & Willis-Works
Communications http://www.gen-sights.com 781-294-1450 Twitter: lawillis & gensights LinkedIn/FB: Laura Willis Gen-Sights page on
Laura Laura
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Reiko Beach The Toolbox, Inc 781 987 1655 Twitter & FB: Reikob LI: reikobeach
Twitter & FB: nptoolbox
Reiko Reiko
Web development, video, web strategy
Twitter & FB: TechDayCamp
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What we will cover:
Introductions
Overview
10 Basics
Etiquette and more...
Your Turn :)
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Social Media is…
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Social Media Basics
Your SM message comes before your audience
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Largest Professional Network
Over 135 million users
http://www.onlinemba.com/linkedin/
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http://www.onlinemba.com/linkedin/
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So How does it work?
Connections Connections Connections
http://www.youtube.com/watch?v=2pXWrHN0elg
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It’s NOT just a resume or online business card
Get Help Do Research Stay up to date Reconnect Control your professional identity
http://www.youtube.com/watch?v=2pXWrHN0elg
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10 points about LinkedIn
1. Complete your profile
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10 points about LinkedIn
2. Rename your websites
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10 points about LinkedIn
3. Customize your public profile
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10 points about LinkedIn
4. Recommendations
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10 points about LinkedIn
5. *New* Organizations and skills
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10 points about LinkedIn
6. Use Applications
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slides (slideshare)
polls events files (Box.net) your
wordpress blog
reading list Twitter
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10 points about LinkedIn
7. Answers
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10 points about LinkedIn
8. Claim your Company’s Page
Be a current employee of the company
Have a confirmed email address with that company (i.e. [email protected])
Have that email address in your profile
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10 points about LinkedIn
9. Status update
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10 points about LinkedIn
10. Join Groups and Participate
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LinkedIn Etiquette (netiquette)
Do: Connect with people that you know* Reply to messages sent directly to you Have a current, professional photo Be sure your profile is Public Recommend others that you have worked with Request recommendations from contacts (yes it is
okay)
Don’t: Spam email to possible connections or current
connections Flood all your groups with “interesting” articles Too much Twitter Photo by Kristian Bjornard from
Flickr
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LinkedIn for Lead Generation
Do: Offer free advice Provide good quality information, industry insights Drive people through to a landing page Provide a white paper or sign them up for an e-
newsletter Add apps – link to your blog Provide answers Join Groups Use LinkedIn People to find connections in companies
you are targeting Direct Ads
Photo by Kristian Bjornard from Flickr
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Mobile & Web
On your phone On the web: Browser Tool Box
TweetDeck & other tools
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Pro
Portion of Info graphic from Mashable:http://mashable.com/2011/07/09/linkedin-infographic/
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Pro
Pro benefits: Contact anyone directly See more profiles Who’s viewing my profile Saved Searches Get intros to companies See 3rd degree names and group connections
From $19.95/
mo
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To strengthen and extend your existing network of trusted contacts.
In conclusion… In conclusion…