linkedin: what is it and why should i care

//Hoeferweb

What Is LinkedIn?Why Should I Care?

//HoeferwebBrattleboro Retreat, April 3, 2012 What is LinkedIn?Why Should I Care?

Introduction


Agenda•Objectives

•What is LinkedIn?

•Why does it matter to the Brattleboro Retreat?

•Basics

•Advanced Topics

•Company Pages

•Questions


Objectives•Understand the Basic Profile Settings and Best Practices

•Understand How To Use Status Messages

•Understand How Your Active Use of LinkedIn will help you, and help the Brattleboro Retreat


What is LinkedIn•Worlds Largest Professional Network with more than 120 million members

•Nine years old next month

• It allows you to establish “The most important page on the web”

•“Facebook for your Career” allowing you to connect and stay in touch with colleagues and friends (without subjecting them to your embarrassing college photos!)

•Recruitment, Job Postings, Job Seekers

•Rapidly expanding in to areas such News, Answers, and Company Pages


The Network Effect


Why Does It Matter To You?•Help control the message

•Allow others to validate what they have heard

•“If you are invisible you are a fraud”

•Job Opportunities (Not that any of you are looking for work!)

•Learning & Professional Development Opportunities

•Networking and Connecting with other professionals in your field


The Most Important Page On The Web


Why Does It Matter To The Retreat?•Organization growth is limited by staffing constraints (72 Openings)

•“Social” is becoming more and more important way “we humans” to find things that are good

•Professional development opportunities via information shared in your networks and areas of interest

•We want our employees to promote the good work they do, to be seen as experts in the field, and represent the Brattleboro Retreat well

•Taking every advantage of our referral networks

•Ensure we are professionally represented across the internet


LinkedIn 101: The Basics


Your Profile


Profile Settings


Custom Profile URLThis

Not This


Who’s Viewed


Make Connections


Invitation to Connect


Control Who Can See Your Connections


Send Messages


Status Stream


Status


Status Guidelines•Relevant to your professional life

• Info that is useful to the people in your network

•Questions for the people in your network

•Tasteful bragging

•Follow all laws/ethics in your profession

•You can link to Twitter if you like


Let’s Kick It Up A Notch•Groups

•Apps

•LinkedIn Today

•“Premium Service”


Groups


Groups On Your Profile


Group Page


Using Groups•Love em’ or Leave em’

•Control the Flow

• I’ve have good luck asking questions in groups

•Join and listen, then participate

•Consider starting your own...

•VT Mental Health Workers...

•Uniformed Services Mental Health Providers...


Apps: Reading List


Apps: Tripit


Apps: Events


LinkedIn Today


LinkedIn Premium


Company Pages


Company Pages•Marketing Communications Team will Coordinate

•“The Word” of The Brattleboro Retreat

•Allows for “Followers” (long tail recruiting)

•Lists Employees (who are on Linked in and have defined the Brattleboro Retreat as an Employer)


Questions

?


Now What?•What?•So What?•Now What?


Thanks!

Mike Hoefer

http://www.linkedin.com/in/mhoefer

(603) 369-7970



linkedin: what is it and why should i care

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