linking research with social media
DESCRIPTION
This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.TRANSCRIPT
Linking research and teaching with social media
Anne Osterrieder (Oxford Brookes University)Jeremy Pritchard (University of Birmingham)
#SEB2013
Why do we communicate?
How do we communicate?
Social media is just another tool
Research
Writing
Networking
Your work
Reflections
Teaching
Outreach
Your work
Social media
WeblogGoogle+
Flickr
Research
Writing
Networking
Reflections
Teaching
Outreach
Test the water – you can just read before
registering
Make it easy for others to find you – include relevant keywords in
your profile
Find interesting people to follow
• Use ‘search’ function with your keywords.
• Go through your contacts’ friends lists.
• Curated lists, circles…
• Check out relevant hashtags.
Hashtags # - turn a word into a link
Provide content
Blogging
http://www.aobblog.com - powered by http://www.wordpress.com
Photos
http://www.flickr.com
Video & Live-Streaming
http://www.youtube.com/user/InnerWorldsJIC
Pinboardshttp://pinterest.com/johnrhutchinson/
Groups / communities
https://plus.google.com/u/0/communities/107276823972957651082
Pages
https://www.facebook.com/pages/Cytogenomics-and-Epigenetics-Laboratory/160417117341406
Increasing the reach of your content
• Make use of hashtags.
• It’s OK to ask others to re-share (e.g. subject-specific accounts, users with many followers…).
Engage with others
Don’t be afraid to follow and interact with people – that’s
why they are on social media!
What to be aware of
http://storify.com/BeckiePort/overlyhonestmethods
Think before posting unpublished data, gossip, too personal things…
“Don’t feed the trolls”!
Think about discussion guidelines for your blog, do not let “flame wars” explode.
If in doubt, step away!
Be aware of the nature of the medium – missing body language, non-English
speakers, emoticons, interpretation….
Misunderstandings will happen, but can be cleared up.
Use social mediaefficiently
Managing ‘information overload’
• Follow only relevant content.
• Make use of lists, ‘favourite’ functions, productivity software to organise information.
• Dip in and out rather than trying to keep up.
• Smartphone/tablet apps.
Resources
• http://www.plantcellbiology.com/resources/
• http://slideshare.net/anneosterrieder
@AnneOsterrieder @DrJPritchard@Bioscicareer#SEB2013