Linking The Organizational Vision To The Individual

Ruben Decoud

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Today’s Agenda

1. Mary Kay, Inc. – Brief Overview

2. BSC Experience at Mary Kay, Inc.

3. Aligning Strategic Vision

4. Follow-through and Feedback

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Mary Kay – Company Overview

Direct Seller Skin Care & Color Cosmetics

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Mary Kay AshFounded The Company In 1963

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Mary Kay – The Company

• One Of The Largest Direct Sellers Of Skin Care & Color Cosmetics In The World

• Manufacturer With Plants In The U.S. & China

• Privately Held With 4,600 Employees

• Based In Dallas, Texas

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Mary Kay – The Company

• 2.5 Million Independent Beauty Consultants

• 38 Markets – Top Markets Are China, Mexico, Russia & The U.S.

• $2.5 Billion In Global Wholesale Sales

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Mary Kay – The Opportunity

Independent Beauty Consultants Own Their Own Business

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Mary Kay – The Opportunity

• Independent Beauty Consultant Runs His/Her Own Business– Purchase From Mary Kay Inc. – Sell Directly To Consumers

• Open-ended Opportunity– Part-Time Job– Supplemental Income– Full-Time Business

Mary Kay Is A Direct Sales Company

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Mary Kay – The Products

Skin Care & Color Cosmetics You Can Trust From A Company You Can Believe In

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Mary Kay – The Products

• Skin Care• Color Cosmetics• Body Care• Sun Care• Fragrance

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Pink Doing Green™

Projects Around The World

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Mary Kay Beauty That Counts™

• Donated Nearly $4 Million Worldwide

• Organizations That Support Women & Children

Global Cause Marketing Campaign

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BSC Experience

At Mary Kay

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Worked Method &

Trained BSC Coordinators

Began Cascading Strategy

Started BSC Process

2005 2007 2011

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Aligning Vision to the Individual

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• 'Connect-the-dots' between activities related to WIGs and PIGs and bigger picture strategy & vision

• Focus on the right tasks and projects and choose the right products and services

• Employees focus on results

Why Integrate Strategic Planning & Management with a Balanced Scorecard?

Line of Sight

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Company Mission

Behaviors

Alignment

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Role Competencies (Select One)

RelationshipSupport Specialist StrategicTransactional

Existing Job Description

Leadership (Managers)

Core Competencies

Competency Profile

How Competencies Align To Jobs

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Competencies Talent Acquisition

SuccessionPlanning

Diversity & Inclusion

Total Rewards

WorkforcePlanning

Training & Development

Performance Management Competencies

Recognition

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Mary Kay Intranet Home Page

Wow! Program• Nominate Someone For Recognition• Send WOW! eCard!• Send Occasional eCard!

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Follow-Through and Feedback

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Root Cause Analysis (RCS’)

• Correlations– All Items– Identifies Relationships (Covariance, r)– Preliminary Indications– Called “Key Factors / Drivers”

• Regression Analyses (r2)– Stepwise, Linear– Confidence 99.99%, Error <.01

• Path Analysis

Identifies Item(s) That Have Greatest Effect On Largest Number Of Other Items

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Action StepsProject Planning

Communication

Survey / Questionnaire Design

Results Rollout

Follow-up / Action Planning

Monitoring & Accountability

Link Survey to Business Outcomes

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