linking twitter to facebook kills kittens
DESCRIPTION
Looking at creating a strategy for Twitter and Facebook for businesses that avoids the fatal, kitten killing mistake of linking the two platforms. Originally presented at Social Media Camp in Victoria, October 3, 2010TRANSCRIPT
Linking Facebook toTwitter Kills Kittens
Naomi Bishop@SocializeMeSEA
Linking Facebook to Twitter
• Death of kittens marketing opportunities
• Mommy, why do people want to kill the kitties?
• SAVE THE KITTENS!
People are Killing Kittens
• Wasting their (company’s) time
• Think “social media doesn’t really work”
• Alienating customers
Twitter is all about engagement/listening
Facebook offers you the opportunity to have vibrant content/invites
Twitter doesn’t
Facebook offers you the opportunity to have vibrant content
How not to kill kittens
• Understand the use of each social media tool that you use
• Use only those that you’re capable of using• Let your tools build on each other• Have a strategy*
*This is super important. You’ll probably hear it 1000 times today. I just wanted to get to be first
Understand the tools you use
• Facebook– Users must choose to
listen to you– You can only interact as
the business on the business page
– Rich content ideal
• Twitter– You can reach out to
people– Must fit into 140
characters– Rich content likely only
seen by those who click
Understand the tools you use
• Facebook: Create an online space for people to come to you– Photos/Videos– Event invites– Content
• Yours and related
– Encourage UGC
• Twitter: Reach out– Keep people informed
• Announcements• Reminders• Quick info
– Answer questions– Respond to issues– Offer assistance– Thank people– Entertain
Only use the tools you can
• If you don’t have time/resources to use a tool, then don’t
• You DO have time to use Twitter– Schedule (some) tweets ahead of time– Set up notifications on your phone
• Make it worth your time—increase the value of your social media
Make your tools build on each other
• Offer the same message in multiple places at different times to hammer it home
• Optimize your post to use the platform
Have a Strategy
• Anticipate and direct where people will click• Know what goes where• Make a schedule
Have a Strategy: Anticipate and Direct Click Path
Have a Strategy: Know what goes where
Have a Strategy: Make a Schedule
• What goes where when– Build from one platform to another
• Be consistent– Amount of posts– How often/when you’ll reply
Save the Kittens
• Don’t link Facebook and Twitter• Understand the tools you’re using• Have a Strategy
Naomi Bishop@SocializeMeSEA or @GastrognomeFacebook.com/SocializeMewww.socializemeseattle.comText SocializeMe to 50500