LINLEY BRUESS’

PORTFOLIO

A little about me...

Name:

Dreams:

Linley Bruess

What makes me go round:

passion. creativity. hope

s. family.

hard work. friends. team work.

excitement. joy.

Become a designer for a well

respected agency and de

liver great

work to clients.

for checking out my work!

Education IowaStateUniversity Ames,Iowa BachelorofArts GraduatingMay2011 Major: Advertising | Minor: Business

Career-RelatedExperience Design&PromotionsIntern|TribuneCompany May2010-August2010

• Assisted Tribune Interactive’s graphic designer with project research, promotional ad designs, website mastheads, logo design, and PowerPoint template design

• Uploaded photos to and monitored all 28,000 entries on Beautiful Babies promotional website

• Monitored/updated the Beautiful Babies’ Twitter and Facebook pages

PublicRelationsIntern|FreestylePR May2009-August2009• Developed website, along with a video commercial for new startup company• Achieved television interview for client launching a new social media website• Wrote press releases and case studies tailored to client achievement• Monitored/updated company’s Twitter and Facebook pages

StudentManager|IowaStateDaily August2008-Present• Supervise, train, and schedule 10 students in the Creative Department• Participate in the interviewing and hiring process of students• Design ads for area businesses• Work with advertising sales representatives to meet customer’s needs

AdDesigner|TheCalmarCourier May2008-August2008• Designed weekly advertisements for local businesses• Designed layout for Legal’s Page• Data entry

President|IowaStateAdClub Spring2010-Present• Responsible for the planning, leading and overseeing of all club meetings• Advise the club on overall communication efforts

TripDirector|IowaStateAdClub Fall2008-Spring2010• Responsible for the planning and executing of semi-annual trips for Ad Club members to

advertising agencies in the Midwest• Planned three day trip to Illinois for 15 students to tour four agencies in downtown

Chicago

Designer|TrendMagazine Fall2007-Spring2008• Member of design team• Responsible for layout of magazine

TechnicalSkills Proficientin: Adobe InDesign, Illustrator, Photoshop; Microsoft Word, Excel, Access, Power Point; Mac OS and PC Operating Systems

Knowledgeablein: Adobe Flash, scanners, digital cameras

Awards Greenlee School of Journalism Scholarship Fall2009-Spring2010 Academic Recognition Award Fall2007-Fall2010 Dean’s List Fall2007-Fall2010

3115 Story Street | Ames, IA 50014 | 563-380-2447 | lbruess@iastate.edu

linleybruesslb2011

BE A GUESTat your own partywith catering from Hy-Vee

lincoln center640 Lincoln Way 232-1961

west location3800 West Lincoln Way 292-5543

Hy-Vee Redesign

I currently work at the Iowa State Daily as the Creative Department Student Manager. I was asked to take over one of our largest accounts this year, Hy-Vee. Hy-Vee has undergone quite the transformation this year both in their weekly ads and their special section ads.[

SIGNATUREtraysSignature Tuscan Harvest Platter

medium serves 16 to 20 $25large serves 24 to 30 $50

Signature Zarda Bar-B-Q Feast 7 lb

serves 8 to 10 $50

Signature Winging It Platterserves 15 to 20 $40

Signature All-Natural Shrimp Platter

medium serves 10 to 12 $28large serves 20 to 24 $54

EMPLOYEE OWNEDopen 24 hours a day n 7 days a week n two convenient locations

Hy-Vee Redesign

This two page spread was featured in The Daily’s holiday section. Instead of just using one image, I decided to use two different images. I chose the food image because I wanted to show

readers what Hy-Vee has to offer, but I also wanted to show people interacting with the food, which is why I chose to feature the second image. I really wanted these ads to be cohesive to Hy-Vee’s corporate ads and to our weekly ads in The Daily. In order to accomplish this I used

the same fonts that are currently featured in all of Hy-Vee’s advertisements. [

EMPLOYEE OWNED

WINE spirits CHEERS!Heineken or Newcastle Draught

5 L. keg $1899

1800 Tequila 750 ml. $2499

Hendricks Gin 750 ml. $2999

Johnnie Walker Red 750 ml. $2499

Gentleman Jack 750 ml. $3399

Modmix: select varieties 32 oz. $699

Three Olives Vodka 750 ml. $1999

>>> Hy-Vee Redesign

EMPLOYEE OWNED

CHEERS!Heineken or Newcastle Draught

5 L. keg$1899189918

1800 Tequila 750 ml. 1800 Tequila 750 ml. 1800 Tequila 750 ml. $2499249924

Hendricks Gin 750 ml. Hendricks Gin 750 ml. Hendricks Gin 750 ml. $2999299929

Johnnie Walker Red 750 ml. Johnnie Walker Red 750 ml. Johnnie Walker Red 750 ml. $2499249924

Gentleman Jack 750 ml. $3399

Modmix: select varieties 32 oz. $6996996

Three Olives Vodka 750 ml. $1999199919

The Nightlife

THE NIGHTLIFEFall 2010

Iowa State Daily

+Fall 2010

Your Guide To NIGHTLIFE

In Ames

IOWA’S NATIVES+pg 28

The Evolution of Campustown

+pg 30-31

THE NIGHTLIFE Survey

+pg 26-27

The Science of Alcohol

+pg 36-37

1

The Nightlife, a guide to nightlife around Ames, is a special section that is put out by The Daily twice a year. I have been the lead designer on The Nightlife for the past two years.

This piece was the most recent cover. In order to get this shot, we conducted a photo shoot with an Iowa State student. I chose to make the model the dominate piece of art on the cover because I wanted students to be enticed to pick up a copy when they saw a recognizable face. I chose to use the fonts that were used throughout the book because I wanted to make sure the entire piece had a very unifi ed font palette.[

Hy-Vee’s loadable cards offer convenience. Pick up a card at Hy-Vee and load the amount

you want to give. Easy.

EMPLOYEE OWNED

GIVINGothersto

Hy-Vee’s loadable cards offer convenience. Pick up a card at Hy-Vee and load the amount

you want to give. Easy.

The Nightlife

THE N

IGHT

LIFE

Fall 2

010

Iowa S

tate D

aily

28

Iowa’s natives

Iowa. Most people know it as the corn state with an awesome football team. Yes, I’m talking about the Cyclones. Most people don’t know, however, that quite a few breweries and distilleries are proud to make their home here. Take a trip to one of these fine establishments to check out what alcohols are born right here, and you’ll soon find out that they call it the Hawkeye state for a reason – and it’s not the foot-ball team that I’m talking about.

Travel to Main Street here in Ames to find the home of your favorite Olde Main Beers. They offer various types of brews and also seasonal choices. Visit them for their famous “Pint Night” every Wednesday, where you can get one of their brews for only $1.

Remember what I said about the Hawkeye State? If you’re feeling extra classy, grab a bottle of Hawkeye. Opulent vodka, which ranked “Superb” by Wine Enthusiast is another native vodka which is 5-time distilled here in Muscatine. Another favorite, Templeton Rye is brewed in the small town of Templeton and sells out the same day that it’s stocked. Cedar Ridge Bourbon Whiskey brags of being Iowa’s first bourbon since the prohibition era and is made at Iowa’s first micro-distillery. All of these liquors can be found at AJ’s Liquor in West Ames by West Towne Pub or at AJ’s Market in Campustown.

Stanley

Templeton

Newton

Marshalltown

Knoxville

Swisher

Muscatine

Peace Tree Brewing Company is located in Knoxville, and its name comes from an old sycamore tree that Indians met around called the peace tree, which is now in Lake Red Rock. Take a drive north to Newton, and you’ll find bottles of Past Time Pale Ale and American Wheat Beer at Madhouse Brewery. Finally, in the small town of Stanley, you can find six different craft beers brewed at Hub City Brewing Company, which is known for serving as a major hub on the Great Western Railway. All of these Iowa brews can be found at any of the Hy-Vee’s here in Ames.

Peace Tree Brewing Company is located in Knoxville, and its

Ames

Visit them for their famous “Pint Night” every Wednesday, where you

28By Trey.Hemmingsen iowastatedaily.com

Photos Courtesy: Trey Hemmingsen

This is a feature page from The Nightlife’s most recent issue focusing on alcohol native to Iowa.

This piece brought the challenge of incorporating a lot of text and artwork into a small space. I used a lot of geometric lines and shapes to organize text and artwork, making the page fl ow and easy to follow. I also carried over a lot of the overlying themes from the entire magazine on this

page such as the arrows and blocks of color. [

The Nightlife

THE N

IGHT

LIFE

Fall 2

010

Iowa S

tate D

aily

26

What type of entertainment do you like to see the most?Theater 10%Films 22%Concerts 46%Small Music Venues 22%

How many times have you gone out to an entertainment venue in the past month?

What country would you like to spend a weekend out in?

England 24%Belgium 1%Scotland 17%Germany 27%

What is your favorite kind of bar?

THE NIGHTLIFE

What country would you like to spend a

Ireland 31%

1 - 2 3 - 4 5 - 6 7+

60%

14%

4%9%

survey

28%27%

40%5%

Club

Sports Bar

Hole in the Wall

Pub

26

Designing a survey was newly found territory to me.

I really wanted to tie in a lot of visual elements, rather than just using numbers to convey the results. I made sure I fully understood what each question was trying to get across to the readers before I constructed each piece of art. At the same time, I knew the piece needed to look like it all fi t together so I took colors, fonts, and shapes into account when I was designing each piece.

The survey got a lot of positive feedback from readers. Students loved how quickly it got the information across to them and in a way that information is usually not relayed in The Daily.

[

The Nightlife

THE NIGHTLIFEFall 2010

Iowa State Daily

27

13 - 15

Paris Hilton

What troubled celebrity would you most like spending a night out with?

Lindsay Lohan 36%Charlie Sheen 30%

20%Mel Gibson 14%

0 - 2 3 - 6 7 - 12 16+

Are you considered a regular at an Ames’ establishment?

How many late night booty call texts have you made this last month?

How many drinks do you consume in an average night out?

1 - 2 63%

3 - 5 12%

6+ 4%

I lost count 21%

1 - 2 3 - 5

34%

6 - 9

41%

10+

19%

How many hangovers have you had this last month?

55%

YES43%

NO57%

Safe sex. What is your method?

THE NIGHTLIFEFall 2010

Iowa State Daily

What is your method?

64%

21%

16%

No Glove, No Love!

Pull Out

What’s Safe Sex?

4%

28%10%

3%

6%6%

1 - 2

34%

3 - 5

41%

34%34%34%34%34%

6 - 9

19%

10+

27

RENTERSGUIDE

2010

FIND YOURPERFECTFIT

‘

Renter’s Guide

I designed this piece for the cover of the Renter’s Guide, which is one of the Iowa State Daily’s special sections that is put out each winter.

The section is an apartment guide for students at the university. I really wanted to make a bold statement with this cover. I chose to go bold with the color scheme and artwork to hopefully entice students to pick it up. I also know people relate to people so I wanted to incorporate a friendly face into this piece as well. [

Shred&TearWear2ND ANNUAL

&

4.3.10Exhibition | 1 pmShow | 2 pm

TICKETS AVAILABLE AT TICKETMASTERAND THE IOWA STATE TICKET OFFICE

STUDENTS | $16NON-STUDENTS | $22

CONSTRUCT A GARMENT!Today is the day to turn in your Daily newspaper garment or accessory for a chance to win a free show package from the ISU Fashion Show! Submissions due today between 3-5 p.m. in room TBD. All entries must include an entry form.

Entry forms available at WWW.IOWASTATEDAILY.COM

Shred, Tear & Wear

The Shred, Tear and Wear contest is an annual production put on by the Iowa State Daily in part with Iowa State University’s annual Fashion Show.

The Shred, Tear and Wear contest consists of students constructing a garment or accessory solely out of newspaper.

I wanted this piece to really look like it was for the fashion show, but still convey that it was sponsored by the Iowa State Daily.

To build this piece, I used a lot of vector images and brushes and implemented a clipping mask to make an accessory out of an Iowa State Daily newspaper. I also wanted to the fonts I used to refl ect the fact that it was a fashion piece, which is why I used some speciality fonts in the header.

[

Tribune Interactive

This past summer, I interned for the Chicago Tribune’s Interactive subsidiary. I was presented with the opportunity to design mastheads for The Daily Press’ web site on Memorial Day, Father’s Day, and the Fourth of July.

Before my internship with Tribune Interactive, I had never designed a masthead. These assignments defi nitely presented some challenges. The biggest challenge was space. I needed to get my concept across in a very minimalist way. I really appreciated these projects throughout the summer and in the end my designs were chosen on Memorial Day and the Fourth of July and displayed on The Daily Press’ website for thousands of viewers to see. [

Tribune Interactive

scroogei t scroogeit!scroogeit!you don’t have to be a scrooge, to be a scrooge

Greenlee School Flag

IFirst Amendment Day SPEAK.WRITE.

BELIEVE.GATHER.PROTEST.II

While at Tribune Interactive, I was also given the opportunity to design logos on a couple of different projects.

I created the above logos for a new web site that Tribune Interactive was gearing up to launch called, Scrooge It. Scrooge It is a daily deals site for the Chicago area, similar to Groupon.

The site concept had a very light-hearted feel to it, so I wanted the logo to really refl ect that. I chose to use bold colors and fonts to grab the attention of viewers. The Scrooge It team really liked the middle design above and in the end decided it would be the logo for the new site.

Recently, I was asked to design a fl ag for the Greenlee School of Journalism and Communication’s First Amendment Day.

I was asked to present three different designs that incorporated the phrases: I speak, I write, I believe, I gather, and I protest.

I knew this fl ag needed to be simplistic and yet confi dent at the same time. I wanted to incorporate the phrases in a unique way so I chose to make it look like the silhouettes were actually saying them. I also incorporated the silhouettes into the “I” to play off of its double meaning.

The committee chose this design. This fl ag will now be fl own on First Amendment Day every year outside of the Greenlee School.

[[

Heartland Senior Services

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Agency Philosophy:

We have decided to name our agency Metís after the Greek goddess of counseling, advising, planning, craftiness and wisdom.

At Metis, we strive for fresh ideas. We want to be the best at what we do and solve problems in ways that our competitors haven’t ever even though of. We strive for creative excellence for our clients. We work hard through the research, development and design process so you don’t have to. We strive to be three steps ahead. We deliver compassion. We deliver teamwork. We deliver results.

M tíse

[ Executive Summary ]

An aging American population and diverse living situations are rapidly challenging citizens of Story and Jasper Counties to action. As Metís will show and the need indicates, aging adults are looking forward to longer, more fulfilling, and healthier lives. Ask yourself this question,” How is the community assess-ing this change?”

Metís will describe, in detail, the many avenues strategically chosen to address this robust generation. From the beginning, Metís met the challenge of researching the area’s aging population and consis-tently discovered surprising facts and figures. Furthermore, the talented team at Metís has created a campaign that is fresh, exciting, and completely unique to Heartland Senior Services.

To complete my advertising coursework at Iowa State University, I had to take Advertising Campaigns. Each team member had a role throughout the semester that refl ected their career interests. I was assigned the role of an art director.

These next pieces are taken from my team’s leave behind that I designed. This course was very demanding over the length of the semester, but was very rewarding in the end. We were assigned an actual client, Heartland Senior Services, with an actual budget and were expected to present a fully planned campaign to the client at the end of the semester. [

This course really taught me how much work and effort goes into planning a single campaign for a client. It also showed me how rewarding it can be to truly make a client really excited and happy about a project.

This course truly reinforced that a career in advertising is exactly the direction I am headed. I thoroughly enjoyed every part of planning and implementing this campaign for Heartland Senior Services.

The pieces focus on the challenge, consumer analysis and target audience profi le.

Heartland Senior Services | O

utreach

Heartland Senior Services (HSS) Outreach program suffers most from low community awareness. Many Story County, Iowa, residents have never heard of HSS Outreach program. Those that have heard of HSS may be unaware of the several programs offered through the organization.

Additionally, senior citizens of Story County, Iowa, may be unwilling or unaware of the confidential, affordable, and trustworthy assistance offered through HSS.

[ The Challenge ]

YOU.

“ “YOU.

“YOU.

Acknowledge

thatCHALLENGE

is anopportunityforGROWTH and

embrace what is front of

M tíse

Heartland Senior Services | O

utreach

The typical Heartland Senior Services Outreach Program consumers are females around 70 years of age and still living independently in Story and Jasper County. They may be in need of in-home services such as: friendly visits, money management help, home care or referrals to other area services. These services or agencies include: transportation, nursing, bill paying, application help, legal aid and prescription programs.

The age structure of the overall population is projected to change greatly over the next four decades. This change is driven by the aging baby boomers and immigration. The age composition within the older ages is projected to change between 2010 and 2050. As the baby boomers move into the older age groups, beginning in 2011, the proportion aged 65-74 is projected to increase.

The two main consumer segments are composed of those needing social interaction and those needing help with their money. In both cases, Heartland Senior Services has a service to offer. Friendly Visitors help with social interaction and visiting the senior at home whenever they need it. An AARP certified Money Management volunteer can help with managing ones funds and taking care of monthly expenditures.

Our research was found by meeting with Carolyn Dixon, Outreach Director. We also met with AARP- Certified Money Management volunteers and Friendly Visitors.

[ Consumer Analysis ]

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Independent Senior Citizen

This segment consists of people who are seventy years or older and independent, more specifically this per-son lives on their own in their house or apartment. They may need financial education or a little extra help around the house, but could have not yet seen the need to seek help.

Example:

Katherine is a senior citizen, aged at 74 years old. She still is able to live on her own, but has trouble with bills and money management now that her husband is gone although she won’t admit it. She is able to cook small meals and snacks, but needs help with nutrition and cooking some of the larger meals that she needs. Katherine is still able to drive, but is scared to because she doesn’t that often.

[ Target Audience Profile ]

Heartland Senior Services | O

utreach

Media Usage

An Independent Senior’s media usage weighs heavily on the amount of timethat they spend watching TV. 88% of Independent Seniors watch TV programs for more than three hours a day. Seniors are four times more likely than Baby Boomers and younger generations to watch TV, read the newspaper, go to the movies, and listen to the radio. Seniors typically watch news programs, documentaries, religious programs, health programs, or public issue shows. Seniors are more likely to watch TV in replacement of social connection. Following closely, 80% of seniors read the newspaper at least three times a week. As well, as 57% of se-niors going online to common news websites, like Google and Yahoo, to find online news. 54% of seniors listen to radio, mostly talk shows and news shows while driving or at home. Product Usage

Many Seniors depend on Heartland for companionship, assistance with keeping up with bills,and other help around their homes. The outreach program connects seniors to services that help them to remain in their homes.

Outreach plays a large role in many seniors lives for example,Story County resident Inez Duft goes to Mc-Donalds after mall walking with her special visitor, Jenna Nikkel. This is their “weekly tradition.” The friend-ly visitor program offers seniors that social interaction they need to stay healthy and happy, without this interaction seniors can get depressed which can cause declining health.

The money management program provides volunteer bill payer and representative payee services to seniors and people with disabilities. This programs provides seniors with reassurance that their bills and house are taken care of. Money management is especially good for widowed seniors who may have never taken care of the finances or those who are unable to anymore.

M tíse

Target Audience

Profile

Heartland Senior Services

[